Welcome to another episode of Business Book Bites, where we distil the top insights from business authors to support your book writing and marketing success! I’m Karen Williams, your host, and in today’s episode I talk to Teamworkologist, Nick Fewings. With over three decades of experience in cultivating high-performing teams, Nick used the COVID pandemic period to complete a project that people had been asking for him to write for years. After carrying out extensive research for the project, he encapsulated his wealth of knowledge in the bestseller ‘Team Lead Succeed’, which is being read across the globe from Alaska to Bali and it even caught the eye of a waitress in Majorca.Nick cleverly mastered the art of book marketing prior to its launch, engaging his audience through Instagram shares, poetic chapter previews, and even snapping pictures of his book with a pen for added theatrical effect. We dive into the business side of book sales – it has increased his business by 66%. We explore Nick's emphasis on leveraging speaking engagements and the ripple effect his book has created in his career. With no such thing as a free speech, Nick has found innovative ways to negotiate beneficial deals that extend beyond financial gains. ** Want the Business Book Bites Best Bits from all our episodes in series two? Go to www.librotas.com/bbb2 ** Highlights: **Leverage Social Media Creatively**: Nick Fewings shared his book's journey across the globe via Instagram, nurturing an engaged and interactive reader community. **Strategic Book Marketing**: Nick used unconventional strategies, including pre-launch sneak peeks and smart merchandise tagging, which led to a monumental 66% increase in related business. **The Ripple Effect of a Book**: Writing "Team Lead Succeed" has intensified Nick's credibility and opened doors to numerous opportunities, proving that a book can significantly impact your career trajectory. Bio: Nick Fewings calls himself a Teamworkologist, someone who studies the dynamics of achieving high-performance teamwork, which he has done for over 30 years. He has facilitated teamwork around the world, working with 1,000s of individuals and 100s of teams. He is also a much sought after keynote speaker on the topic of teamwork, and has spoken at over 500 conferences worldwide.Website:https://ngagementworks.com/team-lead-succeed Socials: https://www.linkedin.com/in/nickfewingshttps://twitter.com/Nick_Fewings https://www.instagram.com/nickfewings https://www.facebook.com/Ngagementworks Time stamped overview:00:00 Experienced teamworkologist writes book during lockdown.05:41 Book helps leaders and teams communicate effectively.10:04 Readers take photos of book around the world.14:18 Preparation and promotion for a book launch.18:17 Book marketing success: focus on bulk sales.19:12 Charging for speaking, finding value in marketing.24:28 Self-marketing after PR launch boosts book success.26:21 Seeking legacy and success through writing and speaking.29:48 Passion, credibility, knowledge, and testing your topic. Discussion questions: 1. How did your strategy of sharing snippets and photos of "Team Lead Succeed" prior to its launch contribute to the book's early interest and success?Nick, can you elaborate on the impact that creative marketing techniques, such as photographing your book with a pen, had on your sales and overall brand visibility? In what ways do you believe that targeting bulk sales and adding value through book sales at conferences have amplified your business, as highlighted by Karen Williams?You've mentioned charging for speaking engagements but negotiating for marketing value. Can you share some tips on how authors can effectively negotiate these terms? Could you walk us through a specific example where giving away copies of "Team Lead Succeed" led to unexpected opportunities, such as your speaking engagement at the Houses of Parliament?Nick, your wife advised you to treat your book as a seed. What daily nurturing activities have you found most effective for growing the book's presence in the market?How have you leveraged the publication of "Team Lead Succeed" to gain writing opportunities with other publications, and what advice would you give to authors looking to do the same?You emphasised passion, knowledge, and credibility for aspiring authors. How did these elements play a role in your writing process and in receiving feedback from your readers? Reflecting on your experience, what would you say has been the most surprising element of becoming a published author and how has the book changed your professional trajectory?Finally, what's one piece of wisdom you would like to impart to listeners of Business Book Bites looking to apply the high-performance teamwork principles from "Team Lead Succeed" to their own teams? Keywords: Nick Fewings, Team Lead Succeed book, global readership, Amazon books, book marketing strategies, ...
