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Business Book Bites

By: Karen Williams
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  • Summary

  • In the Business Book Bites Podcast, we unlock the secrets and strategies behind ground-breaking and game-changing books. We dive into the minds of influential authors and experts in the business world, discovering the keys to their success and inspiring you to craft your own brilliant authority building book.

    In our first series, we introduced marketing experts featured in Book Marketing Made Simple.
    Discover how they can help you harness the power of your book to grow your business, attract more clients, and get noticed.

    In series two, we delve into the expertise of published business authors, exploring their successes and how they achieved them.

    And you can also get the Business Book Bites Best Bits from series two at the link below. This gives you a collection of our favourite moments, which we know you will love too!

    Download the bonus downloads at www.librotas.com/bbb2
    Get your copy of Karen’s latest book at www.bookmarketingmadesimple.com

    Karen's links:

    Website: http://www.librotas.com/
    Facebook: https://www.facebook.com/librotas
    LinkedIn: https://www.linkedin.com/in/karenwilliamslibrotas/
    X (Twitter): https://twitter.com/librotas
    Instagram: https://www.instagram.com/karenwilliamslibrotas
    YouTube: https://www.youtube.com/@librotas
    Karen Williams - Librotas Ltd
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Episodes
  • A Book Is The Best Business Card Ever with Fiona Allman Treen

    A Book Is The Best Business Card Ever with Fiona Allman Treen
    May 2 2024
    Welcome back to another episode of Business Book Bites. I'm your host, Karen Williams, and today, we dive into the world of digital mastery and book publishing with Fiona Allman-Treen. Fiona is the entrepreneurial mind behind FAT Promotions and an authority in strategic website design and online systems. In this episode, we unpack Fiona's journey authoring Website Mastery: For Business Owners Who Don’t Speak Tech. Despite an initial resistance and hurdles along the way, such as a challenging book-writing process and the intricacies of typesetting, Fiona successfully self-published her guide in March 2023. We explore her ingenious launch strategies, including effective email and social media campaigns, and how her book has managed to stay ahead of the curve, even amidst swift technological changes. Fiona and I also discuss our hands-on experiences with AI tools like ChatGPT, and how they've revolutionised tasks like generating content without replacing the human touch. Get the Business Book Bites Best Bits from all our episodes in series two in one simple to consume guide. Go to www.librotas.com/bbb2 Highlights: Overcoming Publishing Challenges: Fiona delves into the practical aspects of her journey, from overcoming the inertia of writing to mastering the typesetting of her book. Her experience can help budding authors navigate the complexities of publishing. **AI Relevance and Limitations: Our conversation extends to the intersection of technology and human creativity, discussing how AI can augment content creation, without replacing the emotional depth that only humans can provide. ** ** From Book to Booming Business: Fiona shares her exceptional journey of using her book as a powerful lead magnet, directly impacting her business to the tune of £60,000 in client income so far. ** Bio: Fiona Allman-Treen is an expert in strategic website design and online software systems to enable scalable, sustainable growth for business owners and charities globally. An established presenter and devout believer in encouraging entrepreneurship in young people, Fiona founded FAT promotions in 2001, creating effective websites and online solutions for a portfolio of international and blue-chip clients. Her book, Website Mastery: For Business Owners Who Don’t Speak Tech was published in March 2023. Website: http://www.websitemasterybook.com Socials: https://www.linkedin.com/in/fatpromotions-website-designhttps://www.linkedin.com/company/fat-promotions-ltd/https://www.facebook.com/FATpromotionshttps://twitter.com/fatpromotionshttps://www.instagram.com/fatpromotionshttps://www.youtube.com/@fatpromotions Time stamped overview: 00:00 Using past articles to inspire new work. 03:05 Repurpose existing material, create a good plan.08:27 Building trust, authenticity crucial for client relations.12:18 Leverage book content for social media alignment.15:51 Used my book to train Chat GPT.19:20 AI influenced book content creation, challenging traditional methods. 20:59 Diversifying income streams, focusing on direct clients.26:27 Struggles maintaining book launch momentum; leading by example28:05 Take time to develop new ideas. Discussion questions: What motivated Fiona Allman Treen to transition from her resistance to writing "Website Mastery for Business Owners who don't speak tech" to finally completing and publishing the book?Can you discuss how Fiona used her existing articles and knowledge about website building to create a structured plan for her book? How did Fiona's journey of tyFiona mentioned the success of her book launch through email and social media campaigns. What were her key strategies in executing those campaigns effectively?How has "Website Mastery" managed to stay relevant in the face of rapidly advancing technology, particularly with the advent of AI?In what ways did Fiona Allman Treen and Karen Williams utilize AI, such as Chat GPT, to support their work, and where do they see its limitations? Fiona's book generated a significant direct income for her business. How did she strategically use her book as a marketing tool to attract new clients? The concept of using a book as a lead magnet has been influential for Fiona. What advice does she have for authors considering a similar strategy to drive their business success? Post-launch can often lead to a crash in momentum. How did Fiona handle this phase, and what are Karen Williams' insights on keeping the momentum going? Fiona plans to explore her current book fully before starting on a new project. How important is it to focus on one book's lifecycle, and what can be the impact of rushing into the next publication too soon? Keywords: strategic website design, online software systems, FAT Promotions, Website Mastery for Business Owners, book writing, typesetting, book publishing, book launch, email campaigns, social media campaigns, AI in technology, AI content creation, Chat GPT, online ...
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    31 mins
  • Cracking crowdfunding during COVID with Paul Newton

    Cracking crowdfunding during COVID with Paul Newton
    Apr 25 2024
    25 mins
  • 20,000+ Book Sales: Making A Global Impact With A Book with Susan Payton

    20,000+ Book Sales: Making A Global Impact With A Book with Susan Payton
    Apr 18 2024
    In this episode of Business Book Bites, we delve into the power of stories with Susan Payton, coach, consultant and the author of the bestselling book, The Business of Stories. Writing a book wasn’t on Susan’s radar, and then a culmination of things led to its creation. First off, she wanted to move from working one to one with clients – as a done-for-you service – into running group workshops and programmes. But she couldn’t work out how to turn her service into something that would work in a group setting. So, she realised she had to get her ideas out of her head and onto paper in order to teach it. This started as an e-book for lead generation, but she realised that it had to become a paperbackpaperback. She engaged a book coach, followed their process and successfully launched it. It immediately became a bestseller and this, alongside plenty of hard work, helped Susan to support more clients, scale her business, and create a six-figure business. In our conversation, Susan delves into the profound impact of storytelling in the business world and shares invaluable insights into the process of infusing personal narratives into impactful content. She provides compelling advice on ensuring that your book maintains your unique voice, the skillful intertwining of personal stories into your book, and the art of connecting with your audience through relatable storytelling.** Want the Business Book Bites Best Bits from all our episodes in series two? Go to www.librotas.com/bbb2 ** Highlights: ** Authenticity Matters: When writing a book, don't be afraid to infuse it with your authentic voice and personal stories. Let your readers hear your voice throughout the narrative. ** ** Weave Your Story: Showcasing real-life experiences and weaving them into your book can bring your teachings to life, allowing readers to connect with the content on a deeper level. ** ** Long-Term Promotion: Writing a book is just the beginning. Continued promotion and engagement with readers are essential for long-term success. Don't stop talking about your book, as it can lead to incredible opportunities and connections. ** Bio: Susan Payton is a coach, consultant and author of The Business of Stories. Released in March 2022, Susan’s book quickly became a UK and US #1 bestseller on Amazon in several business categories, including Marketing and Sales – even knocking Stephen Bartlett (Diary of a CEO) off the top spot. It got to #1 on Amazon again when the audiobook version was released, and it was a finalist in the Business Book Awards 2023. In a noisy world, where it’s getting harder and harder to stand out from the crowd and be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story. Her game changing framework helps entrepreneurs and marketers craft stories and narratives that launch businesses, build brands and create raving fans. Website: You can get a free copy of The Business of Stories at https://thebusinessofstories.com/my-book. Socials: https://www.facebook.com/susanpaytonUK/ https://www.linkedin.com/in/susanpaytonuk/ Time stamped overview: 00:00 Transitioning from one-on-one to group work.05:12 Following structure helped create a practical, helpful book.08:17 Author struggles but eventually finds clarity and satisfaction.11:14 Author achieves top book ranking through persistence.15:28 Royalty statement shows surprising global reach.18:53 Book focuses on emotional connection, actionable impact.21:15 Guidance and support improve performance, like coaching.24:15 Publisher pushback; author stands firm on voice. Discussion questions: What prompted Susan Payton to write "The Business of Stories"?What was Susan's approach to writing, publishing, and marketing the book?How did Susan promote her book successfully, and what were some of the hard work and strategies she used?What has been the level of success of Susan's book in terms of sales and reach?How does Susan use her book to align with her business and attract clients and opportunities?What significant tips or advice can Susan share for those thinking about writing, publishing, or marketing a book?How did Susan incorporate her voice and storytelling into her book to make it sound like her and create a conversational tone?Where can people get a copy of Susan's book, "The Business of Stories", and how can they connect with her on social media?What were some of the opportunities and speaking engagements Susan secured as a result of her book's success?What is the significance of weaving personal stories throughout a book, and what purpose does it serve? Keywords: book marketing, storytelling, business book, author, bestseller, entrepreneur, marketer, framework, writing process, book structure, business growth, story structure, storytelling workshop, book publishing, book ...
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    27 mins
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