In this week's episode we sit down with Barry LaBov, Design & Branding Pioneer in Brand Re-Engineering, and The Power of Differentiation, which Barry offers in his new book titled the same. - Matt

Summary

In this episode, Matt Holmes interviews Barry LaBov, founder and CEO of LeBoev Marketing Communications and Training. They discuss Barry's background in music and how it led him to a career in marketing. Barry shares a challenging project he worked on and the importance of having strong relationships in business. He also talks about the connection between math, music, and creativity in marketing. Barry LaBov shares his insights on the beauty of creativity and the importance of listening in the creative process. He discusses the improvisational nature of ballet and the brilliance of sports, highlighting the intrinsic beauty in everything. LaBov emphasizes the value of jamming and listening in creative collaboration, and how great ideas can come from anyone, regardless of their position or tenure. He also talks about the challenges he faced in building his company, including the perception of being located in a small town and the need to let go of clients that were not a good fit. LaBov's foundational building block for his company was focusing on clients that they loved working with and were profitable. In this conversation, Matt Holmes and Barry LaBov discuss the role of emotion in leadership and business management. They emphasize the importance of emotional connection and fostering a positive culture within a company. Barry shares a personal experience of letting go of a client due to their disrespectful behavior towards his team. They also discuss Barry's unique process of brand re-engineering, which involves discovering the distinct qualities of a company and effectively communicating them to customers. Barry advises business owners to have confidence in their uniqueness and to listen to their customers to identify their strengths.

Keywords

Barry LaBov, LeBoev Marketing Communications and Training, music, marketing, creativity, relationships, creativity, beauty, listening, improvisation, collaboration, vision, challenges, clients, emotion, leadership, business management, culture, client relationships, brand re-engineering, uniqueness, confidence, customer feedback

Takeaways

• Having a supportive partner or loved one can make a big difference in your career
• Math and music are related and can be applied to marketing and design
• Creativity and inspiration are important in marketing to create impactful and memorable work Creativity can be found in everything, from music and ballet to sports
• Listening is crucial in the creative process and collaborative work
• Great ideas can come from anyone, regardless of their position or tenure
• Focusing on clients that you love working with and are profitable is key to building a successful business Emotional connection and a positive culture are crucial in leadership and business management.
• Respectful and positive client relationships are essential for a successful business.
• Discovering and effectively communicating a company's unique qualities is key to brand re-engineering.
• Having confidence in one's uniqueness and listening to customer feedback are important for business growth.

Titles

• The Power of Strong Relationships in Business
• From Music to Marketing: Barry LaBov's Journey Great Ideas Can Come from Anyone
• Collaboration and the Value of Jamming The Process of Brand Re-engineering
• Having Confidence in Your Uniqueness

Sound Bites

• "My calling in life was creativity. Music was a vehicle."
• "The person who has been with me since I was 19 is my wife, Carol, and she was with me all the way on th

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In this episode, I get to sit down and have a conversation with Influencer, Social Marketing Expert, Media Pro - Lutfullah "Lutfee" Anwari.

Lutfee has traveled the globe and seen come crazy things in his time, always searching for the highest in quality whether in a photograph, on film, in design, about fashion and other disciplines that favor his eye for the incredible.

Lutfee takes us through his time growing up in Afghanistan, raising his siblings, relocating to Austria, representing global brands, modeling and managing social media. Lutfee is currently the Head of Sales & Marketing for Launchguide as well as Director of Video & Photography. Find Lutfee @launchguide where he's a Digital Creator for the Agency, or @lutfee_anwari where he crushes and lets you take in high Men's Fashion.

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In this episode I do my best to provide updates to Launchguide and new resources that you can use to grow your business. We cover a swift framework that you can use to analyze and implement what you do with leads, an "organic" marketing framework so you can get found by your searchers, and lastly, sales execution strategies you can put into place to drive the bottom line.

*Shout out to Austin Hopkins of The Introvert Leader Podcast who had me on as a guest a while back and wow what a fun time. His latest episode just came out this week - check it out and download wherever you get your podcasts!

**Shout out to Nick & Angel of Bayside Exterior Cleaning who we hope to have on the show one day, we used their great work as an example in this episode.

***Shout out to Justeen Chromy of Level Up Network and the great work she's doing providing a great and safe space to meet business owners and professionals in Washington State - she's mentioned in this episode as well.

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To determine your path forward, you have to examine your past.

Marketing Models.

Go robust with a 9 part process that we deploy with clients or jump in on a simplified 5 parter that essentially anyone can use to ensure their marketing is on point. Lastly - go super zoomed out and high-level with a four-part theoretical framework that keeps it super simple and all in front of you.

- Matt & The Launchguide Team

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The Copywriter that I trap inside me like a caged animal was dying to play with some double entendre here; Why Not Start a Business contains a second and more unsuspected meaning lol listen to see if you see it coming before the drop.

To determine your path forward, you have to examine your past.

More here on the path I took (which I don't recommend LOL) and thankfully some stesp you can take to prepare. As always, I encourage you to share - be completely honest with yourself and transparent with others - the path you took, whether it was successful for you or not, is going to really help someone someday.

**If you don't have to, never pay anyone for mindset. It's completely free and a function of mentorship you can seek out or challenges you can put in front of yourself that by overcoming, you achieve the mindset rather than do exercises that simulate it. If you need to talk to someone about it, no problem, but you shouldn't have to if you do it right.

***Shout out to the Technicians out there that help entrepreneurs by protecting our blind sides and covering our blind spots (legal, accounting, insurance) as well as those that teach entrepreneurs to be students of, and in resonance with, their own mind.

- Matt & The Launchguide Team

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Where it all starts! To determine your path forward, you have to examine your past.

The path I took (which I don't recommend btw LOL). I always recommend sharing - be completely honest with yourself and transparent with others - the path you took, whether it was successful for you or not, is going to really help someone navigate those choppy waters today.

***Shout out to John Tylczak who I referenced in the episode but didn't specifically make mention of - Lakes High School Arts, Graphic Arts, Photography, Videography & Sales & Marketing teacher, Design Guru to the Lakewood Youth and student of, and progenitor of, the life and work of Ansel Adams. - Matt & The Launchguide Team

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