In this episode of How I AI, I sit down with Jon Mest, a data scientist turned startup CEO who’s helping brands understand what visibility means in a world run by AI search.

Jon is the founder of Just Reach Out, a digital PR platform that helps businesses pitch the media and earn organic coverage, and ChatRank, a new tool that tracks how your brand shows up across AI models like ChatGPT, Gemini, and Google’s AI Overviews.

We trace the evolution of search from Ask Jeeves and AltaVista to the era of conversational agents, where the algorithms deciding what people see are no longer just search engines.. they’re language models. Jon shares how AI is reshaping SEO, what it takes to stay relevant when content discovery is automated, and what it really means to “rank” in an AI-first world.

🔥 Topics We Cover:
• The evolution of search from Ask Jeeves and AltaVista to ChatGPT
• What “ranking” means inside AI models and answer engines
• How ChatRank helps brands measure their presence in AI systems
• How PR, SEO, and AI search are converging
• What businesses can do today to remain visible as search becomes conversational

Tools Mentioned in This Episode:

Search & Visibility Tracking:
ChatRank.ai, SEMrush, HFS, Bolt.new

PR & Outreach Platforms:
JustReachOut.io, Google, Gemini

AI Discovery & Research:
ChatGPT, Ask Jeeves, AltaVista

Connect with Jon:
JustReachOut.io
ChatRank.ai

Ready to cut through the overwhelm?

• Grab a 45-minute AI Audit and walk away with your top AI workflow, mapped tools, 3 prompts, and a success metric for the week ahead.
• Check out my free AI Starter Guide and get the basics explained simply so you can start using AI with confidence.
• Step into The Collective’s 7-Day Free Trial and unlock instant access to our AI Mastery Challenge, a vault of high-level trainings, and recordings from our most mind-shifting webinars.

More About Brooke:

Instagram: thebrookegram

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: howiai.podcast

Website: howiaipodcast.com

"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

Welcome to a Power Series episode of How I AI — a special format where I feature multiple guests, highlighting real people using AI in unique ways across different industries.

This episode spotlights two powerful use cases for AI in consumer apps and creative production, featuring real-world insights from Maya Bundesen-Magier and Jessica Campbell.

Maya Bundesen-Magier is the founder of MapMyMilk, a tool designed to help parents pinpoint their baby’s food sensitivities. She shares her journey wrapping and packaging an app for the store, navigating platforms like Bolt and Reddit, and the realities of building as a mom and entrepreneur.

Jessica Campbell is the founder of Creative Currents, where she produces workshops and creative activations powered by AI. She opens up about experimenting with a full stack of AI tools for content, design, and production showing how technology can fuel creative business models in entirely new ways.

🔑 Topics We Cover

· What it takes to bring an AI-enabled app to market as a founder

· The role of community platforms like Reddit in early growth

· How creatives are testing AI across design, media, and live experiences

· The balance between personal storytelling and technical adoption

· Lessons from founders who are hands-on with the tools

Guests Featured:

Maya Bundesen-Magier
Website: mapmymilk.com | Instagram

Jessica Campbell
Website: creativecurrents | Instagram

🛠 Tools Mentioned in This Episode:
Bolt, Reddit, Claude, ChatGPT, Midjourney, CapCut, Eleven Labs, Runway, Replit, Zapier, Dify

Ready to cut through the overwhelm?

· Grab a 30-minute AI Jumpstart Session and walk away with a clear plan to match the right tools to your goals so you can finally move forward with ease.

· Check out my free AI Starter Guide and get the basics explained simply so you can start using AI with confidence.

· Step into The Collective’s 7-Day Free Trial and unlock instant access to our AI Mastery Challenge, a vault of high-level trainings, and recordings from our most mind-shifting webinars.

More About Brooke:

Instagram: thebrookegram

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: howiai.podcast

Website: howiaipodcast.com

"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

Welcome back to How I AI. In this solo episode, I’m diving into why custom GPTs are more than experiments and how they can act as real funnels for your business. I share my own journey building the How I AI Podcast Companion GPT and how it’s now a personal guide to the entire show, surfacing the right guest, story, or resource at the exact moment you need it.

Along the way, I highlight insights from the Global Wellness Institute’s 2025 Micro-Trends report, share my take on tool fatigue from Cien Solon, and talk through experiments with Eleven Labs Music for YouTube. I also preview the incredible lineup of guests coming to the podcast.

📌 Resources Mentioned:

• Try the How I AI Podcast Companion GPT
• 2025 Global Wellness Institute Micro-Trends Report (AI section starts on page 21): Read the report
• “Are You Burning AI Out?” by Cien Solon Read on Substack

🛠️ Tools and Platforms Mentioned:

Wellness
Clare&me
Limbic Care
Whoop Coach
ElliQ

Creativity & Media
Eleven Labs Music
Replika

Business & Problem-Solving
Launch Lemonade App
Bolt

Ready to cut through the overwhelm?

• Grab a 30-minute AI Jumpstart Session and walk away with a clear plan to match the right tools to your goals so you can finally move forward with ease.
• Check out my free AI Starter Guide and get the basics explained simply so you can start using AI with confidence.
• For listeners ready to dive deeper into AI, The Collective offers a 7-Day Free Trial that includes the AI Mastery Challenge, a vault of advanced trainings, and recordings from past webinars.

If you enjoy this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps this growing brand reach more people.

More About Brooke:

Instagram: thebrookegram

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: howiai.podcast

Website: howiaipodcast.com

"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

Welcome back to How I AI. I’m your host, Brooke Gramer. Today I’m sharing something special.. a panel recorded live in Miami on August 7th at an event I co-hosted and moderated called Conscious Co-Creation and Leadership with AI.

This wasn’t your typical tech talk. The panel opened with my co-host, Marian Bacol, leading the room through a somatic breathing exercise and introducing her new project, the Nervana app: A tool designed to regulate the nervous system in an age where AI is moving faster than our bodies can keep up.

From there, the conversation unfolded into a mix of bold ideas and grounded perspectives. You’ll hear:
Osiris Santos on sovereignty, why he doesn’t fully trust AI even as he builds with it, and how he once used AI to represent himself in a lawsuit and won.
Jonathan Barry on how AI felt like a kundalini awakening that unleashed his creativity, and how he’s building The Deal Machine to transform investor relations.
– My reflections on ethical leadership, education, and why critical thinking will be the differentiator in an AI-driven future.

We explored questions like:
– How can leaders create with AI responsibly when the pressure to move fast is overwhelming?
– Are we at risk of becoming cognitively lazy by outsourcing too much to machines?
– What does the future of education look like in an AI world, and what can we learn from models like Alpha School?

The episode closes with a dynamic audience Q&A on data privacy, surveillance, and how founders can stay resilient when AI is evolving faster than their ideas.

Concepts Mentioned:

• Nervana App – AI-Guided Somatic therapy sessions
• The Deal Machine – an AI-powered investor relations platform
• Hack Your Education – Jonathan Barry’s book on project-based learning
• Scaling Responsible AI: From Enthusiasm to Execution, Book by Noelle Russell
• Alpha School – a new model of education expanding to Florida

If you’re curious about how to balance innovation with integrity or if you’re interested in curating panels and programming like this for your company, community, or conference then reach out below.

Ready to cut through the overwhelm?

• Grab a 30-minute AI Jumpstart Session and walk away with a clear plan to match the right tools to your goals so you can finally move forward with ease.
• Check out my free AI Starter Guide and get the basics explained simply so you can start using AI with confidence.
• The Collective offers a 7-Day Free Trial that includes the AI Mastery Challenge, a vault of advanced trainings, and recordings from past webinars.

If you enjoy this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps this growing brand reach more people.

Special thank you to byartproductions.com for filming this special event.

More About Brooke:

Instagram: thebrookegram

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: howiai.podcast

Website: howiaipodcast.com

"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

Welcome to a Power Series episode of How I AI — a special format where I feature two or more shorter conversations, highlighting real people using AI in unique ways across different industries. If you’re curious about how AI is quietly transforming traditional industries and how people with deep domain expertise are guiding that shift than this episode is for you.

This episode spotlights two powerful use cases for AI in financial advisory and funeral services, featuring real-world insights from Daniel Yoo and Walker Posey.

Walker Posey is a fourth-generation funeral director who is integrating AI tools like aftercare video services, and even early-stage hologram memorials. He serves as a national spokesperson for the NFDA, advocating for thoughtful modernization in the industry.

Daniel Yoo is a former senior financial advisor who managed $800 million in assets at TD Ameritrade before pivoting into the tech world. Now the founder of FinMate AI, Daniel builds custom AI agents for financial professionals.

🔑 Topics We Cover

• Creating automation tools to enhance client service
• When AI tools make sense and when they do not
• The risk of lookalike products and how to stand out
• Building custom AI agents for niche professionals
• The value of slow, intentional tech adoption

Guests Featured:

Walker Posey
Website: poseycares.com

Daniel Yoo
Website: finmate.ai

Ready to cut through the overwhelm?

• Grab a 30-minute AI Jumpstart Session and walk away with a clear plan to match the right tools to your goals so you can finally move forward with ease.
• Check out my free AI Starter Guide and get the basics explained simply so you can start using AI with confidence.
• For listeners ready to dive deeper into AI, The Collective offers a 7-Day Free Trial that includes the AI Mastery Challenge, a vault of advanced trainings, and recordings from past webinars.

If you enjoy this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps this growing brand reach more people.

More About Brooke:

Instagram: thebrookegram

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: howiai.podcast

Website: howiaipodcast.com

"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

In this episode, I share my own journey into AI, what it’s been like to transition back into entrepreneurship, and why I joined an AI community called the Collective. You’ll hear from co-founders Jonathan Foltz and Umer Hadeed on what it means to be an AI integrator, the role of community, and their vision of being “AI Enhanced.”

For me, The Collective has been more than a network.. it’s been a space to learn, connect, and expand alongside other visionaries. This conversation explores why community matters right now, especially as we integrate AI into daily work and build companies of the future.

Resources & Notes:

• The Collective AI
• For listeners ready to dive deeper into AI, The Collective offers a 7-Day Free Trial that includes the AI Mastery Challenge, a vault of advanced trainings, and recordings from past webinars.

My podcast episode reviewing their Bali mastermind here.

Some of the links here may support the show if you choose to join through them at no extra cost to you.

• My AI Starter Guide (a simple free intro resource.)

Want to be featured? Apply at howiaipodcast.com.

More About Brooke:

Instagram: thebrookegram

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: howiai.podcast

Website: howiaipodcast.com

"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

In this episode of How I AI, Dr. Alex Kihm, founder of POMA, explains a practical way to make AI more accurate while using less compute and energy. We talk about his path from early plug-in hybrid work in Germany to building tools that reduce waste and deliver more reliable results in everyday workflows.

🔥 Topics We Cover:

• How thoughtful data prep and retrieval improve answer quality with fewer tokens
• Why “made-up answers” happen and simple ways to curb them
• When smaller models can beat bigger ones in practice
• Where energy-aware design lowers costs for teams

Tools and Platforms Mentioned:

• Tools we mention include frameworks like POMA’s approach, plus platforms such as LlamaIndex, LangChain, Mistral, ChatGPT, and Claude

Connect with Dr. Alex Kihm & Learn More:

• POMA
• POMA LinkedIn

Ready to cut through the overwhelm?

• Grab a 30-minute AI Jumpstart Session and walk away with a clear plan to match the right tools to your goals so you can finally move forward with ease.
• Check out my free AI Starter Guide and get the basics explained simply so you can start using AI with confidence.
• For listeners ready to dive deeper into AI, The Collective offers a 7-Day Free Trial that includes the AI Mastery Challenge, a vault of advanced trainings, and recordings from past webinars.

If you enjoy this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps this growing brand reach more people.

Want to be featured? Apply at howiaipodcast.com

More About Brooke:

Instagram: thebrookegram

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: howiai.podcast

Website: howiaipodcast.com

"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

Welcome back to How I AI! In this solo episode, I unpack some of the biggest conversations in AI right now and share my perspective as a creator, moderator, and consultant working at the frontlines of this evolving space.

🔥 Topics We Cover

• Leadership lessons from Noelle Russell from her book Scaling Responsible AI: From Enthusiasm to Execution
• Sam Altman’s viral interview with Theo Von and what it reveals about creativity and adaptability
• The Vogue AI model controversy and what it shows about fashion’s future (Instagram coverage)
• The US AI Action Plan and what’s missing in the conversation
• Eleven Reader’s summary of the Action Plan
• Coverage of ChatGPT’s legal case
• A preview of upcoming guest episodes

🎯 Looking for Support?

• Book a 30-minute AI Jumpstart Session
  — a strategy call to align tools with your goals and cut through overwhelm
• Get my free AI Starter Guide for beginners
• For listeners ready to dive deeper into AI, The Collective offers a 7-Day Free Trial that includes the AI Mastery Challenge, a vault of advanced trainings, and recordings from past webinars.

If you enjoy this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps this small but growing brand reach more people.

Want to be featured? Apply at howiaipodcast.com

More About Brooke:

Instagram: thebrookegram

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: howiai.podcast

Website: howiaipodcast.com

"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.