In this episode of How I AI, I sit down with Jon Mest, a data scientist turned startup CEO who’s helping brands understand what visibility means in a world run by AI search.

Jon is the founder of Just Reach Out, a digital PR platform that helps businesses pitch the media and earn organic coverage, and ChatRank, a new tool that tracks how your brand shows up across AI models like ChatGPT, Gemini, and Google’s AI Overviews.

We trace the evolution of search from Ask Jeeves and AltaVista to the era of conversational agents, where the algorithms deciding what people see are no longer just search engines.. they’re language models. Jon shares how AI is reshaping SEO, what it takes to stay relevant when content discovery is automated, and what it really means to “rank” in an AI-first world.

🔥 Topics We Cover:
• The evolution of search from Ask Jeeves and AltaVista to ChatGPT
• What “ranking” means inside AI models and answer engines
• How ChatRank helps brands measure their presence in AI systems
• How PR, SEO, and AI search are converging
• What businesses can do today to remain visible as search becomes conversational

Tools Mentioned in This Episode:

Search & Visibility Tracking:
ChatRank.ai, SEMrush, HFS, Bolt.new

PR & Outreach Platforms:
JustReachOut.io, Google, Gemini

AI Discovery & Research:
ChatGPT, Ask Jeeves, AltaVista

Connect with Jon:
JustReachOut.io
ChatRank.ai

Ready to cut through the overwhelm?

• Grab a 45-minute AI Audit and walk away with your top AI workflow, mapped tools, 3 prompts, and a success metric for the week ahead.
• Check out my free AI Starter Guide and get the basics explained simply so you can start using AI with confidence.
• Step into The Collective’s 7-Day Free Trial and unlock instant access to our AI Mastery Challenge, a vault of high-level trainings, and recordings from our most mind-shifting webinars.

More About Brooke:

Instagram: thebrookegram

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: howiai.podcast

Website: howiaipodcast.com

"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

Welcome to a Power Series episode of How I AI — a special format where I feature multiple guests, highlighting real people using AI in unique ways across different industries.

This episode spotlights two powerful use cases for AI in consumer apps and creative production, featuring real-world insights from Maya Bundesen-Magier and Jessica Campbell.

Maya Bundesen-Magier is the founder of MapMyMilk, a tool designed to help parents pinpoint their baby’s food sensitivities. She shares her journey wrapping and packaging an app for the store, navigating platforms like Bolt and Reddit, and the realities of building as a mom and entrepreneur.

Jessica Campbell is the founder of Creative Currents, where she produces workshops and creative activations powered by AI. She opens up about experimenting with a full stack of AI tools for content, design, and production showing how technology can fuel creative business models in entirely new ways.

🔑 Topics We Cover

· What it takes to bring an AI-enabled app to market as a founder

· The role of community platforms like Reddit in early growth

· How creatives are testing AI across design, media, and live experiences

· The balance between personal storytelling and technical adoption

· Lessons from founders who are hands-on with the tools

Guests Featured:

Maya Bundesen-Magier
Website: mapmymilk.com | Instagram

Jessica Campbell
Website: creativecurrents | Instagram

🛠 Tools Mentioned in This Episode:
Bolt, Reddit, Claude, ChatGPT, Midjourney, CapCut, Eleven Labs, Runway, Replit, Zapier, Dify

Ready to cut through the overwhelm?

· Grab a 30-minute AI Jumpstart Session and walk away with a clear plan to match the right tools to your goals so you can finally move forward with ease.

· Check out my free AI Starter Guide and get the basics explained simply so you can start using AI with confidence.

· Step into The Collective’s 7-Day Free Trial and unlock instant access to our AI Mastery Challenge, a vault of high-level trainings, and recordings from our most mind-shifting webinars.

More About Brooke:

Instagram: thebrookegram

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: howiai.podcast

Website: howiaipodcast.com

"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

Welcome back to How I AI. In this solo episode, I’m diving into why custom GPTs are more than experiments and how they can act as real funnels for your business. I share my own journey building the How I AI Podcast Companion GPT and how it’s now a personal guide to the entire show, surfacing the right guest, story, or resource at the exact moment you need it.

Along the way, I highlight insights from the Global Wellness Institute’s 2025 Micro-Trends report, share my take on tool fatigue from Cien Solon, and talk through experiments with Eleven Labs Music for YouTube. I also preview the incredible lineup of guests coming to the podcast.

📌 Resources Mentioned:

• Try the How I AI Podcast Companion GPT
• 2025 Global Wellness Institute Micro-Trends Report (AI section starts on page 21): Read the report
• “Are You Burning AI Out?” by Cien Solon, Launch Lemonade: Read on Substack

🛠️ Tools and Platforms Mentioned:

Wellness
Clare&me
Limbic Care
Whoop Coach
ElliQ

Creativity & Media
Eleven Labs Music
Replika

Business & Problem-Solving
Launch Lemonade App
Bolt

Ready to cut through the overwhelm?

• Grab a 30-minute AI Jumpstart Session and walk away with a clear plan to match the right tools to your goals so you can finally move forward with ease.
• Check out my free AI Starter Guide and get the basics explained simply so you can start using AI with confidence.
• Explore Collective AI memberships and masterminds

If you enjoy this episode, please rate and review the show. Sharing it with a friend who’s AI-curious helps this growing brand reach more people.

More About Brooke:

Instagram: thebrookegram

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: howiai.podcast

Website: howiaipodcast.com

"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.