• How Do We Change Perceptions of B2B Salespeople?

  • Apr 24 2024
  • Length: 43 mins
  • Podcast
How Do We Change Perceptions of B2B Salespeople? cover art

How Do We Change Perceptions of B2B Salespeople?

Listen for free

View show details

  • Summary

  • Thank you for joining Andy today as he hosts another all-star panel, including John Westman, an instructor of Professional Selling and Sales Management at Harvard, and also VP of Project Management at Citius Pharmaceuticals. Matt Darrow, CEO of Vivun, and Carlos Nouche, VP at Visualize. The conversation begins with the difficult topic of how to reform the perception of sellers. They continue discussing the synergy between sales and sales engineering, the evolution of sales cultures, and the importance of redefining sales practices to prioritize helping buyers achieve their goals, fostering trust, the impact of sales leadership, leveraging sales technology without losing the human touch, and strategies for motivating sales teams towards achievement-driven approaches.

    Show More Show Less
Marketing Economics Personal Success
Show More Show Less

What listeners say about How Do We Change Perceptions of B2B Salespeople?

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.