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Hey Docs!

Hey Docs!

By: Jill Allen
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 Welcome to the Hey Docs! Podcast – your all-in-one resource for achieving orthodontic excellence at every stage of your practice journey.

Hosted by Jill Allen of Jill Allen & Associates, each episode offers practical tips, expert interviews, and inspiring stories that empower you to build, grow, and refine your practice—whether you’re just starting out, expanding your reach, or fine-tuning a well-established operation.

Join us as we sit down with forward-thinking entrepreneurs and industry experts who share their insights, experiences, and actionable strategies for driving success in your practice.

Tune in weekly. Episodes drop every Thursday!Copyright Jill Allen Economics Hygiene & Healthy Living Leadership Management Management & Leadership Physical Illness & Disease
Episodes
  • The Digital Marketing Playbook for Orthodontists with Dr. Rodrigo Viecilli

    The Digital Marketing Playbook for Orthodontists with Dr. Rodrigo Viecilli
    Jun 5 2025
    "You have to trade trust for money." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - http://getsmilesuite.com/ Summary In this conversation, Rodrigo Viecilli shares his unique journey from academia to becoming a successful orthodontist and entrepreneur. He discusses the challenges he faced while starting his practice during the COVID-19 pandemic and the importance of digital marketing in a competitive landscape. Rodrigo emphasizes the significance of SEO, Google Maps, and Google My Business in attracting patients, as well as the role of backlinks in building authority. He advocates for collaborative marketing among orthodontists to enhance visibility and patient acquisition, while also highlighting the need for a long-term strategy in digital marketing. In this conversation, Rodrigo Viecilli shares insights on digital marketing strategies for orthodontic practices, emphasizing the importance of location, online advertising, and optimizing Google Maps for visibility. He discusses the necessity of ads for startups, the interplay between SEO and reviews, and the significance of understanding competition in the digital space. Rodrigo also provides advice for new practices on where to allocate marketing dollars and the importance of professional independence in business. Connect With Our Guest ORTHODYNAMO - https://orthodynamo.com/ Takeaways Rodrigo transitioned from academia to orthodontics, facing unique challenges.Starting a practice during COVID-19 required innovative marketing strategies.Digital marketing is crucial for survival in a competitive market.SEO is essential for attracting patients organically.Google Maps and Google My Business are vital for local visibility.Backlinks enhance website authority and search rankings.Collaborative marketing can benefit orthodontists collectively.Content quality is more important than backlinks alone.Building a strong online presence takes time and effort.Understanding digital marketing potential is key for practice location decisions. Digital marketing mistakes can be costly for small practices.Location significantly impacts patient acquisition in orthodontics.Online advertising is crucial for new practices to gain visibility.A strong offer is essential for effective advertising.SEO and reviews are interconnected in driving traffic.The Google Map pack is often underutilized by practices.Startups should prioritize engaging with knowledgeable marketing firms.Understanding local competition is vital for strategic planning.Professional independence enhances business integrity and growth.Continuous evaluation of marketing strategies is necessary for success.Chapters 00:00 Rodrigo's Journey: From Academia to Orthodontics02:56 Navigating Challenges: Starting a Practice During COVID-1905:58 The Importance of Digital Marketing in a Competitive Landscape09:01 SEO Fundamentals: Why It Matters for New Practices11:55 Understanding Google Maps and Local SEO15:02 The Power of Google My Business (GMB)18:00 Backlinks: Building Authority and Visibility21:00 Collaborative Marketing: Strength in Numbers24:10 Playing the Long Game: SEO and Patient Acquisition25:47 Understanding Digital Marketing in Small Cities29:40 The Role of Online Advertising33:40 Optimizing Google Maps for Visibility38:51 Strategic Marketing for Startups44:11 Final Thoughts and Advice for Growth Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
    Show More Show Less
    49 mins
  • Unlocking Tax Credits for Healthcare Professionals

    Unlocking Tax Credits for Healthcare Professionals
    May 29 2025
    "Inflation is killing us." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - http://getsmilesuite.com/ Summary In this conversation, Scott Broadbent discusses the importance of tax credits for healthcare professionals, particularly orthodontists. He explains how his company, Acquire Tax Credits, helps practitioners navigate the complexities of tax credits and the recent changes in tax legislation that could benefit them. Scott emphasizes the significance of documenting research and development efforts to qualify for these credits and addresses common misconceptions about the process. The discussion also highlights the potential financial impact of tax credits on new and established practices, encouraging doctors to take advantage of available resources. In this conversation, Scott Broadbent discusses the importance of tax credits for dental practices and introduces the SCUBA program, designed to provide peace of mind for patients while enhancing revenue for dentists. He emphasizes the collaboration with CPAs to ensure proper implementation and maximization of tax benefits. The discussion also covers the cost structure of the SCUBA program and its potential impact on practice profitability. Scott concludes with insights on customer service trends and the value of teaching patients to manage their dental care effectively. Connect With Our Guest Acquire Tax Credits - https://acquiretaxcredits.com/ Takeaways Tax credits can significantly benefit healthcare professionals.Many practitioners are unaware of the tax credits available to them.The PATH Act expanded the scope of qualifying for tax credits.Documentation is crucial for successfully claiming tax credits.New practices can leverage tax credits to alleviate financial burdens.The recent budget bill may enhance tax credit opportunities.Collaboration with CPAs is essential in the tax credit process.Misconceptions about R&D tax credits can deter practitioners from applying.The audit rate for R&D claims is relatively low.Proper preparation can lead to successful tax credit claims. Tax credits can significantly benefit dental practices.Collaboration with CPAs is crucial for maximizing tax benefits.The SCUBA program offers peace of mind for patients.Dentists can retain patients better with structured care plans.The SCUBA program is designed to be easy for dental staff to implement.Dentists keep 80% of the revenue generated from the SCUBA program.Inflation impacts dental practices, necessitating innovative solutions.Patient retention is key to long-term practice success.The SCUBA program can enhance profitability for dental practices.Providing peace of mind can lead to increased patient loyalty.Chapters 00:00 Introduction to Scott Broadbent and Acquire Tax Credits02:05 Understanding Tax Credits for Healthcare Professionals06:00 The Impact of Tax Credits on New Practices10:04 Recent Changes in Tax Legislation14:00 Navigating the Tax Credit Process17:59 Addressing Common Concerns and Misconceptions22:31 Navigating Tax Credits for Dental Practices27:02 Understanding SCUBA: A Peace of Mind Program for Dentists35:36 Cost and Implementation of SCUBA Program41:20 Final Thoughts and Speed Round Insights Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday! Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero
    Show More Show Less
    47 mins
  • Navigating the Insurance Maze with Tina Byrne - iMaxX

    Navigating the Insurance Maze with Tina Byrne - iMaxX
    May 22 2025
    "None of us is as smart as all of us."

    Connect With Our Sponsors
    GreyFinch - https://greyfinch.com/jillallen/
    A-Dec - https://www.a-dec.com/orthodontics
    SmileSuite - http://getsmilesuite.com/


    Summary
    In this conversation, Jill and Tina discuss the complexities of insurance billing in orthodontics, emphasizing the importance of understanding diagnostic codes, strategic billing practices, and the need for continuous education in a rapidly changing insurance landscape. They provide insights for startup practices on navigating insurance networks and maximizing reimbursements while maintaining compliance and effective patient communication. In this conversation, Jill and Tina Byrne delve into the complexities of navigating insurance in dental practices, emphasizing the importance of understanding the business aspect of insurance, the necessity of thorough verification processes, and the innovative solutions like IMAX that can aid practices. They also discuss the ongoing need for education in the field and the resources available for practitioners.


    Connect With Our Guest
    Tina Byrne’s iMaxX - https://imaxx.startmoresmiles.com/


    Takeaways
    • A lot of money is left on the table when billing insurance.
    • Strategic thinking is essential in navigating insurance billing.
    • Changing language around billing can improve patient understanding.
    • Complacency in insurance practices can lead to missed opportunities.
    • Understanding diagnostic codes is crucial for maximizing reimbursements.
    • Continuous education is necessary to keep up with insurance changes.
    • Startups should do thorough research before deciding on insurance networks.
    • Using third-party administrators can improve fee schedules.
    • Documentation is key for successful insurance claims.
    • Consistency in billing practices is vital for compliance. You cannot just black or white or react to something.
    • Insurance is a business, not a benefit for people.
    • Verification has become a significant part of the process.
    • IMAX was a huge undertaking for the company.
    • Ongoing education is crucial in the insurance field.
    • A massage chair should be a standard perk in workplaces.
    • COVID has changed the way we do business.
    • Managing people can be challenging as one advances in their career.
    • None of us is as smart as all of us in consulting.
    • The insurance landscape is constantly evolving.

    Chapters
    00:00 Maximizing Insurance Billing Opportunities
    06:04 Understanding Diagnostic Procedures and Codes
    12:02 Staying Informed in a Changing Insurance Landscape
    17:20 Advice for Startups Navigating Insurance
    20:37 Navigating Insurance Challenges in Dental Practices
    22:41 Understanding the Business of Insurance
    24:10 The Importance of Verification in Insurance Claims
    26:56 IMAX: A Solution for Insurance Management
    30:47 The Need for Ongoing Education in Insurance Practices
    31:18 Connecting with Tina Byrne: Resources and Insights

    Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

    Reach out to me- www.practiceresults.com.

    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.

    New episodes drop every Thursday!

    Episode Credits:
    Hosted by Jill Allen
    Produced by Jordann Killion
    Audio Engineering by Garrett Lucero
    Show More Show Less
    47 mins

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