Episodes

  • Episode #494: Reinventing Skincare for Gen X-Insights from AP Chem Founder Sandra Statz

    Episode #494: Reinventing Skincare for Gen X-Insights from AP Chem Founder Sandra Statz
    May 10 2024
    Sandra Statz is a seasoned veteran in the beauty industry and the inspiration behind the innovative beauty brand, AP Chem. With a focus on the often overlooked Gen X market, Sandra brings a wealth of experience from her days at major beauty conglomerates. In this episode we'll dive into the origins of AP Chem, discussing the unique approach Sandra and her Co-Founder are taking to create science-forward, fun, and effective beauty products targeted at mature consumers. We also touch on the intersection of beauty and wellness, and their unique incorporation of mental health awareness and psychedelics into their brand ethos. Listen now as we uncover the wins (and losses!) of launching a beauty brand in a saturated market, the importance of transparency in ingredients, and the personal journeys that shape entrepreneurial ventures. Regarding transparency, a topic clearly important to Statz, she states, "When I say transparency, we talk about these unusual ingredients that you typically don't find in skin care, and we're very open about it. We educate. We have content on social media that's clear and says GABA is a neuropeptide known as nature's Botox because it does XYZ. Palmitoyl Isoleucine is known as nature's filler because it does XYZ. You can easily look up anything on online and see. People want the truth. So we're transparent." Key themes discussed Starting a business with focus on market.Embracing fun, sensorial skincare for all 'nerds.'Questioning authority and marketing strategies for success.Tapping into wellness industry authentically, addressing struggles.Expect obstacles in the entrepreneurial journey. A few key takeaways: 1. Sandra highlights the potential white space in targeting Gen X consumers within the beauty space. Her brand focuses on this demographic, which feels largely ignored by current market trends that heavily favor younger groups. 2. AP Chem uses uncommon ingredients in skincare like neuropeptides, nootropics, and adaptogens which have known benefits for mental wellness but are also beneficial for skin health. This innovative approach not only differentiates her products but also enhances their efficacy. 3. Sandra strongly emphasizes transparency. By educating customers about the ingredients and their benefits through clear, accessible information, AP Chem builds trust and authority in a market that often faces skepticism (many times, rightfully so!) about product claims. 4. Sandra candidly discusses her personal health challenges and the mental toll of entrepreneurship. By sharing her struggle openly, she fosters a dialogue about mental health in business communities, which can sometimes be stigmatized or overlooked. 5. The importance of community and peer support is a recurring theme, as Sandra mentions her participation in Founders Weekend. This type of networking and support group can be crucial for entrepreneurs navigating the high-stress landscape of launching and running a business. Click here to download transcript. Resources: Sandra Statz: https://www.linkedin.com/in/sandra-statz-apchem/ A.P. Chem: https://www.apchembeauty.com/ Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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    27 mins
  • Episode #493: OLA Beach Tennis-Friendship, Innovation, and Entrepreneurship with Co-Founders Blake & Brian

    Episode #493: OLA Beach Tennis-Friendship, Innovation, and Entrepreneurship with Co-Founders Blake & Brian
    May 7 2024
    We're excited to have Blake Rose and Brian Price from OLA Beach Tennis on the episode. These childhood friends-turned-entrepreneurs share their journey of bringing the vibrant and accessible sport of beach tennis from Rio's shores to the sands of Southern California. Learn how they transformed a fun discovery abroad into a flourishing community-building sport that mixes play, wellness, and social interaction. Beach tennis isn't simply about the game. These guys have created a fantastic space where people can connect authentically, get some exercise, and be outside, all without the traditional pressures of the standard "networking over drinks." Regarding the customer experience, they state, "We invest 100 percent of the profits back into the business. That's another thing to add is that because we're not drawing a paycheck from this, all the revenue we derive goes into the client experience, and it will in perpetuity while we're running it." Key themes discussed Beach tennis: Competitive sport with growing popularity.Italian players growing the game, brand emergence.Beach tennis: Easy on the joints, fun for all.Instruction provided by professional Brazilian players. Flexible levels.Intentional, inclusive approach to growing beach tennis.Networking through sports builds stronger team morale. A few key takeaways: 1. One of the prominent themes is the focus on building a community around beach tennis. They emphasize inclusivity, ensuring that participants of all skill levels feel welcome and can engage with the sport. They've worked hard to create an environment where players of all levels can find a place, enhancing the social aspect and fostering connections among participants. 2. Another key takeaway is the idea of providing a healthier and engaging alternative to traditional social outings like bars. Events and games like beach tennis offer physical activity and fun while still facilitating networking and social interactions, arguably enriching connections more than standard social drinking settings. 3. The episode also delves into how beach tennis is growing as a sport globally, with roots in places like Italy and significant communities in Brazil, Miami, Osaka, and now in Southern California. This accessibility and growing popularity point towards it being an emerging trend in recreational and competitive sports. 4. The founders also discuss managing their day jobs while growing the beach tennis community. This balance allows them to reinvest profits back into their events, focusing on community and user experience over rapid financial growth. This model could inspire other entrepreneurs to pursue their passions even if they work full-time jobs. 5. The conversation also highlighted how sports like beach tennis might contribute to helping solve larger societal issues like loneliness, obesity, and general health by getting people actively engaged in enjoyable physical activities, not "just" the gym. The discussion encourages other communities and leaders to think about similar inclusive sports initiatives for substantial social impact. Click here to download transcript. Resources: Blake Rose: https://www.linkedin.com/in/blakemrose Brian Price: https://www.linkedin.com/in/brian-price-analytics/ OLA Beach Tennis: https://olabeachtennis.com/ Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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    27 mins
  • Episode #492: Nick Allen from Sunnyside-Embracing Moderation and Mindfulness in Drinking

    Episode #492: Nick Allen from Sunnyside-Embracing Moderation and Mindfulness in Drinking
    May 3 2024
    Nick Allen is the visionary Founder behind Sunnyside, a pioneering health and wellness app designed for individuals who consume alcohol regularly and are looking to moderate their habits without committing to complete sobriety. Motivated by the lack of middle-ground solutions in the alcohol health space, Nick identified a substantial demographic of people who drink more than what might be considered healthy and are interested in adjusting their drinking habits, yet have no intention of becoming 100% sober. Nick's approach with Sunnyside is unique because it focuses on mindfulness and moderation, providing a supportive tool for those who want to improve their health and wellness by being more conscious of alcohol's role in their lives. He recognized the dilemma faced by many who felt alienated by the traditional all-or-nothing solutions—either facing the stigma of admitting to being a problem drinker and pursuing complete sobriety or continuing without guidance. Sunnyside fills this much-needed gap by offering a practical, supportive resource for those seeking to bring their alcohol consumption into balance with their overall lifestyle goals, without the pressure to quit entirely. He states, "70% of US adults regularly consume alcohol, and about 30% of drinkers drink more than the healthy amount as kind of defined by the CDC. And so that gives us a TAM (total addressable market) of about 70,000,000 adults just domestically, who are drinking more than a healthy amount and yet who are not necessarily open or interested in the idea of support." Key themes discussed Sunnyside promotes mindful alcohol consumption.Growing awareness of alcohol's impact on wellness.Exploring personal relationship with alcohol and moderation.Premium tier offers proactive coaching at $298/year. High ROI for $99 subscription. Expanding into health and wellness ecosystem.Alcohol overuse is a public health crisis.Thousands benefit from new alcohol relationship program.Promoting active lifestyle and mindfulness, ditching "wellness." A few key takeaways: 1. Nick emphasizes the importance of mindful drinking and moderation through his app. The product addresses a middle ground for people who recognize they might be drinking more than a healthy amount, but aren't necessarily interested in complete sobriety. This approach fills a significant gap in current alcohol-related health services. 2. Unlike other apps that focus primarily on achieving complete sobriety for problem drinkers, Sunnyside offers a tool for those who want to manage their alcohol intake more mindfully without quitting entirely. This approach opens up the conversation on alcohol use in the broader context of health and wellness. 3. Nick discusses the subscription-based model of Sunnyside, highlighting two main tiers of service, ranging from $99 to $298 annually. He also spoke about exploring B2B channels for expansion, particularly partnerships with health clubs, wellness centers, and corporate wellness programs. 4. Women make up 70% of Sunnyside's users, and the service attracts both younger adults (21-25 years) and older groups (40+ and 60+ years). This diverse demographic engagement underscores the universal appeal of managing alcohol consumption healthily. 5. Allen also shares how the app had positively impacted users' lives, from improving relationships to helping users make gradual, significant changes in their alcohol consumption. These stories validate the app's approach and the tangible benefits of moderate drinking habits tied with overall wellness. Click here to download transcript. Resources: Nick Allen: https://www.linkedin.com/in/nicknella/ Sunnyside app: https://www.sunnyside.co/ Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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    29 mins
  • Episode #491: Strategies for Enhancing Employee Engagement and Health: Insights from Delaine Fowler

    Episode #491: Strategies for Enhancing Employee Engagement and Health: Insights from Delaine Fowler
    Apr 29 2024
    Delaine Fowler is an innovative physical therapist with over 20 years experience. Early in her career, she noted a recurring pattern; numerous workers from the same company were suffering identical injuries. Driven by curiosity and a proactive mindset, she started reaching out to these companies, offering to tour their facilities to attempt to understand the underlying causes of these injuries. She quickly recognized an opportunity to intervene before workers ever needed medical attention. She recalls an encounter that particularly shaped her approach: a worker approached her, clipboard in hand, visibly nervous about her presence. The worker explained that she had recently switched to a different line at her plant and had been experiencing wrist pain ever since. This interaction underscored the impact of workspace adjustments on worker health and solidified Delaine's commitment to workplace health advocacy. Delaine's proactive approach and dedication to preventative physical therapy have made significant strides in improving workplace safety and reducing the incidence of work-related injuries. Fowler has not only aided countless individuals in avoiding painful injuries but also helped transform the way companies think about employee health and safety while saving them significant money as well. Regarding the impact of workplace health initiatives, she states, "We help reduce claims. We also reduce the cost of claim. We reduce lost time to work. So we're measuring all these things with clients to demonstrate that this is a high ROI for the the company." Key themes discussed Therapist identifies workplace injuries and takes action.Understanding physical limitations in manufacturing for efficiency.Designing ergonomic work stations for varied physical needs.Company’s use of data to negotiate insurance rates.Virtual model relies on management support, care.Wholesale code, improving products, entrepreneur's challenges, promoting safety.Treating work as a physical workout is beneficial. A few key takeaways: 1. Delaine emphasizes the significance of addressing potential health issues within the workplace before they become serious, using her background in physical therapy to make impactful changes in industrial settings. In one example, she illustrated this with her early career experiences of minimizing repetitive injury risks by simply adjusting the positioning of a button in a factory. 2. Delaine highlighted the connection between employee engagement and productivity. By creating a workplace environment that prioritises employee health and safety, businesses can significantly boost productivity. This involves understanding and modifying the physical demands of jobs to prevent injuries, ultimately enhancing overall company performance. 3. Through examples like saving a company over $1 million by reducing OSHA reportable injuries and other health-related costs, Delaine demonstrated the economic advantages of integrating health-focused programs within workplace practices. This proactive health management not only improves employee wellbeing but also results in substantial cost savings for employers. 4. The conversation pushed the idea of viewing employees as "industrial athletes," which shifts the perspective on occupational health from reactive to proactive. Just as athletes prepare and maintain their bodies to perform, workers too need to be supported to maintain their physical health to perform optimally in their roles. 5. The importance of evolving workplace health initiatives to be more comprehensive was discussed—a shift from traditional wellness programs to more integrated, holistic health services onsite, like first-aid care and job-specific physical coaching. Delaine suggested this approach will gain traction as the benefits become more apparent to employers across various industries. Click here to download transcript. Resources: Delaine Fowler: https://www.linkedin.com/in/delaine-fowler/ Accelerate PT: https://accelerate-pt.com/ Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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    28 mins
  • Episode #490: bKYND-Alexa Newkirk's Mission to Improve Youth Health and Wellness

    Episode #490: bKYND-Alexa Newkirk's Mission to Improve Youth Health and Wellness
    Apr 25 2024
    Alexa Newkirk has always seen wellness and fitness as her sanctuary—a vital outlet from the everyday challenges of adolescence and an effective tool in her battle against anxiety and depression during high school. Recognizing the profound impact that holistic health—encompassing physical, mental, social, and emotional well-being—had on her life, Alexa was inspired to dedicate herself to guiding young individuals in discovering their own passion for health and wellness. At bKYND ("Be Kind"), where she is an advocate for a holistic wellness model, Alexa continues to fuel her commitment to nurturing inclusive environments that empower youth to thrive in all aspects of life. Her work is a reflection of her own journey and a testament to her belief in the transformative power of well-rounded health practices. bKYND uniquely blends physical activities with educational discussions, reaching various schools and impacting thousands of students by making wellness accessible and engaging. Join host Pete Moore and Alexa as they uncover the inspiring stories of growth, community, and the power of setting a foundation for healthy living from an early age. "A lot of our programming is really dependent on the energy of our coaches. We teach K through 12, so you really gotta have that enthusiasm . . . the ability to be flexible and make changes on the spot. Because our main objective is to make sure they have a good experience, those early life experiences (hopefully positive experiences with physical activity!) are what really is going to shape their habits for the rest of their lifes," states Newkirk. Key themes discussed Promoting holistic health and wellness through variety of activities.On-site programming removes barriers, benefits families, involves the whole family. Discussing programming and sales cycle length.Classes accommodate 12-15 students, 2 certified coaches.Free on-site wellness program and how they stand out.Anecdote: Middle school boys discussing stress and their feelings after the program! A few key takeaways: 1. Alexa discusses bKYND, which focuses on a holistic wellness model to engage youth. The program emphasizes not only physical health through fitness activities but also integrates mental, social, and emotional health education, aiming to foster well-rounded development. 2. bKYND is distinctive in its approach by delivering programs directly in schools, making it easily accessible. This eliminates transportation barriers and makes the programs available at no cost to the students or parents, thanks to school-funded contracts. 3. Newkirk highlighted the expansion of their programs from 3 schools initially to potentially 30, showing significant growth and acceptance. This showcases a scaling model that could inspire similar education-based wellness programs. 4. The anecdote about middle school boys openly discussing their stress management techniques illustrates the program’s impact in breaking down communication barriers among youth regarding mental health, a traditionally stigmatized topic. 5. The mention of forming partnerships with entities like Nike or Adidas hinted at future potential for commercial partnerships, which could further enhance program resources and reach. Alexa also mentioned how their program could prompt youth to influence their families' health habits, suggesting an indirect method to wider community health improvements. Click here to download transcript. Resources: Alexa Newkirk: https://www.linkedin.com/in/alexa-newkirk/ bKYND: https://www.thebkyndco.com/ Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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    27 mins
  • Episode #489: Soaak in Sound: Henry Penix Discusses Transformative Audio Therapy

    Episode #489: Soaak in Sound: Henry Penix Discusses Transformative Audio Therapy
    Apr 19 2024
    Henry Penix is an innovative entrepreneur in the holistic health industry who embarked on a transformative journey about eight years ago when he co-founded a unique clinic. This space was a melting pot of traditional and alternative medicines, featuring professionals ranging from MD's and DO's to chiropractors, offering a diverse array of healing modalities. Amidst these varied treatments, Penix and his team discovered the profound impact of sound frequency therapies. The approach was so successful that they dedicated nearly half of their clinic to a sound frequency spa, where clients would immerse themselves in tailored 20-minute sessions designed to address their specific health concerns. These sessions proved highly effective for a myriad of issues, such as anxiety, depression, low energy, and hormonal imbalances, earning rave reviews for their restorative benefits. Spotting the potential for broader access to these therapies, Penix's wife suggested digitizing the sound frequency experience. The team's timely action, just before the onset of the COVID-19 pandemic, launched the platform and growth was rather substantial. The digital incarnation of Penix's sound frequency spa transcended international borders, reaching 133 countries and accumulating over 20 million minutes of therapy usage. Penix not only revolutionized the way his clinic operated but created a global digital health movement centered on the healing power of sound, based on peer reveiwed papers and solid empirical data. When it comes to launching your own product, Penix states, "I would suggest to the entrepreneurs listening . . . hold on to something as long as you can and certainly get your MVP (minimally viable product) working correctly. And then when you feel like you might be even holding your company back some because you're not taking on outside investment . . . then it's time to pour that rocket fuel and get it even further, all over the world. But if we did that before we were ready, it would just be like pouring rocket fuel on ice cubes instead of on a fire." Key themes discussed Started clinic, popular sound frequency spa, expanded globally.Quantum computing accelerates creating energy in body.Frequencies mixed with music and nature sounds.Correcting body oscillations with specific frequencies.Sympathetic resonance aligns frequencies to reduce anxiety.Leading figure in the mind-body community touts benefits of sound therapy. A few key takeaways: 1. Henry discusses Soaak, his technology company which taps into the potential of sound frequency therapies to treat a variety of conditions such as anxiety, depression, low energy, and hormonal health. This represents an innovative way to enhance wellness and recovery, potentially reducing the need for conventional medications for some individuals. 2. The conversation touches on the history and the science behind sound therapy, suggesting that its principles are age-old, arguably dating back to the beginning of time, with modern advancements like quantum computing now allowing for greater precision in applying frequencies for therapeutic purposes. 3. The Soaak technology can now be delivered through an app, making it a passive form of therapy that can be used while doing various activities. It offers personalized frequency compositions that can assist with specific needs, from relaxation to enhancing workout performance, indicating the flexibility of the application for different life aspects. 4. Henry reflects on his strategic decision to grow his company to the point where it garnered significant attention, potentially moving towards being traded on the NASDAQ. He advises other entrepreneurs to be cautious with growth and investment, emphasizing the importance of a strong and methodical foundation before scaling. 5. The conversation also highlighted the potential for integrating sound therapy into fitness and wellness facilities. They contemplate the idea that facilities can augment their offerings by incorporating sound therapy as an amenity, potentially enhancing the overall results and satisfaction for members. Use the code HT30 to get 30 days free on the Soaak app! Use the link below. Click here to download transcript. Resources: Henry Penix: https://www.henrypenix.com/ Henry Penix LinkedIn: https://www.linkedin.com/in/henry-penix-a7756a2/ Soaak Technologies: https://www.soaak.com/ Soaak App: https://www.soaak.com/app Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO ...
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    28 mins
  • Episode #488: Crafting a Profit Center with Private Label Products-Insights from Radz Zalewski

    Episode #488: Crafting a Profit Center with Private Label Products-Insights from Radz Zalewski
    Apr 18 2024
    Radz Zalewski, an astute entrepreneur with a passion for fitness and branding, is all about transforming how gyms create and maintain their connections with members. Recognizing the pivotal role that supplements and apparel play in establishing a gym's identity, he holds a firm belief that every individual wearing a gym’s shirt not only promotes the brand but also strengthens the communal bond. His approach targets missed opportunities for brand connection by ensuring that members endorse their gym with pride, clad in merchandise that resonates with their lifestyle. As far as supplements? They're critical because they're consumable . . . people keep coming back. Radz likens them to an entry point to having a much larger wellness conversation. He acknowledges that an astonishing 85% of gym-goers engage with some form of supplementation, highlighting the necessity for gyms to offer education and seamless access to purchasing. Radz's vision extends beyond the retail aspect, as he advocates for integrating comprehensive nutrition programs and meal planning services into the gym experience. His perspective definitely challenges the status quo, moving towards a time where facilities are seen not just as places to exercise but as a total health solution. On the evolution of his company he states, "Originally it was just. . .let's build retail programs for gyms. And it was more along the lines of supplements and apparel. Basically order 100 units and keep them at the gym. That worked for some locations, but then we got into helping them create a proprietary done-for-you-online store where you don't have to do anything, and you have one monthly subscription cost. That changes the game for them and makes your retail into a true profit center." Key themes discussed Focused on niche supplement products for health.Individuals must represent and diversify their brand.Background, passion, and executed business plan success.Creating perfect customer avatar, gym owner's goals.Serious consideration for the quality of product. A few key takeaways: 1. Radz emphasizes the potential of gyms as not just fitness centers but also as retail outlets. His approach targets gym owners who view their business as a long-term career and are eager to invest in creating additional revenue streams beyond monthly memberships. 2. Zalewski's company helps gyms create their own branded supplements and apparel by handling the entirety of the online retail process, from store hosting to product fulfillment. This enables gyms to focus on fitness while still benefiting from retail revenue without the burden of inventory management. 3. Their offerings are designed to make it easy for gym owners, requiring minimal effort on their part — they simply provide a logo to have a fully functioning online store set up. This model aims to convert members into customers, increasing each customer's value to the gym. 4. Zalewski believes the key success factor is how well gym owners can market their brand within their established community. The gyms that actively promote their in-house products and adopt a strong branding message are the ones that vastly benefit from this additional revenue channel. 5. Zalewski discusses how his frustration with the complex and under-regulated supplement market led to a more straightforward solution for gym owners. His business focuses on health and efficiency, creating a simple, ethical alternative for fitness entrepreneurs to offer quality supplements and branded merchandise to their members and feel good about doing so! Click here to download transcript. Resources: Radz Zalewski: https://www.linkedin.com/in/radzimir-zalewski-81905611/ Affiliate Supps: https://affiliatesupps.com/ Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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    28 mins
  • Episode #487: PowerBox 360-A Fusion of Nightclub Vibe and Immersive Workouts with Lauren Brenner

    Episode #487: PowerBox 360-A Fusion of Nightclub Vibe and Immersive Workouts with Lauren Brenner
    Apr 9 2024
    Lauren Brenner is the innovative mind behind the groundbreaking fitness concept, Powerbox 360—a fusion of an immersive nightlife energy vibe with a killer workout. Brenner's concept transports participants into a 360 degree panorama of pulsating visuals and heart-pounding beats reminiscent of an electrifying club environment. Her vision extends beyond "just" the workout though. She aspires to transform attendees from passive onlookers to dynamic players in their fitness journey. With a fierce commitment to holistic well-being, Lauren's revolutionary workout experience is crafted not just for the body, but also the mind and spirit. Her program promises an engaging workout that pushes boundaries and blurs the lines between entertainment and personal betterment, making her a true innovator in the sphere of immersive fitness. As a driven entrepreneur herself, on the importance of building a brand Brenner states, "When you own your own business and you're a type A personality, you wanna be in it. You wanna feel it. You want the energy . . . it's very, very important to to hold on to the integrity and quality of your brand." Key themes discussed Nightclub setting with 360-degree immersive content.The moment of inspiration for PowerBox 360 during the early days of COVID.The challenge of finding and retaining talented instructors.Perspective on building a strong local community through business collaborations.The importance of creating a brand community among clients, not just instructors.The shift in focus from vanity and weight loss to mental health and holistic wellness.The uniqueness of offering personalized temperature control in a group workout setting. A few key takeaways: 1. Brenner shared her journey from Wall Street trader to fitness entrepreneur, highlighting her pivot from founding the Pure Power Boot Camp to keynote speaking and, most recently, creating PowerBox 360. Her story is one of adaptation and innovation, particularly in response to the fitness industry's changes and her own life circumstances. 2. Brenner emphasizes the program's goal of enhancing performance not just physically but also mentally and spiritually, with a focus on injury prevention and longevity. 3. Lauren stresses the significance of community, both within the PowerBox 360 client base and through partnerships with other local businesses. She advocates for a collaborative approach to local commerce and fostering a supportive network that enhances the customer experience while promoting mutual growth. 4. Brenner reflects on the evolution of the fitness industry, noting changes in instructor loyalty and the emerging norm of fitness professionals working across various platforms rather than exclusively for one brand. She predicts that this may eventually cycle back to a more brand-focused approach to staffing. 5. The podcast concludes with Brenner outlining her vision for PowerBox 360's expansion, which includes targeting the hospitality industry and offering customizable individual experiences within a group setting. She aims to create a brand that offers a high-end, personal training experience on a national and international scale, leveraging the unique features of the PowerBox 360 concept. Click here to download transcript. Resources: Lauren Brenner: https://powerbox360.com/team/ PowerBox 360: https://powerbox360.com/ Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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    22 mins