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HALO Talks: Elevating Wellness

HALO Talks: Elevating Wellness

By: Pete Moore
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Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.Integrity Square-2025 Economics Hygiene & Healthy Living
Episodes
  • Episode #563: Advancing Health Literacy and Ovarian Cancer Awareness with Beverly Wolfer of Tina's Wish
    Aug 19 2025

    On this episode of HALO Talks, host Pete Moore sits down with Beverly Wolfer, Executive Director of Tina’s Wish, to dive into the critical topic of health literacy and the power of community-driven change. Beverly shares her journey from the world of consulting to the nonprofit sector, where she leads efforts toward early detection of ovarian cancer—a mission inspired by the legacy of Judge Tina Brozman.

    Pete and Beverly explore how HALO sector leaders (health, active lifestyle, outdoors) can champion women’s health through partnership, awareness, and education. Beverly sheds light on the life-saving potential of spreading knowledge about ovarian cancer’s subtle symptoms, and explains how Tina’s Wish is building a powerful platform—“What to Know Down Below”—to bridge gaps in health literacy and empower women to advocate for themselves.

    Listeners will also hear Beverly’s inspiring perspective on purposeful career pivots, the importance of giving back, and the deep meaning she finds in honoring her brother’s legacy through another nonprofit supporting American troops.

    On 'solving herself' out of a job, she states, "My goal is for us to solve Tina Brozman's dying wish and to find an early detection. And I can't think of a better way to put on my next resume, you know, how to put myself out of a job. Because we solved the problem that we went into solving, right?!"

    Key themes discussed

    • Health literacy and gynecologic cancer awarenes.
    • Importance of early detection for ovarian cancer.
    • Tina’s Wish Foundation mission and impact.
    • Community partnerships and fundraising in fitness spaces.
    • Personal fulfillment in nonprofit career transitions.
    • Honoring veterans and family legacies through service.

    A few key takeaways:

    1. Mission of Tina’s Wish-Early Detection for Ovarian Cancer: Tina’s Wish was founded in memory of Judge Tina Brozman, who passed away from late-diagnosed ovarian cancer. The foundation’s mission is to fund research to develop an early detection screen for ovarian cancer—a test that currently doesn’t exist. The foundation has raised $29 million since 2008, fueling innovation and bringing hope closer to reality.

    2. The Power of Health Literacy and Community Education: Beverly emphasized the importance of health education, especially about gynecologic cancers and women’s health. Her organization’s “What to Know Down Below” platform and podcast series empowers women to recognize symptoms and advocate for themselves, literally saving lives through awareness and knowledge.

    3. Partnership Opportunities for Health and Fitness Communities: Tina’s Wish is seeking collaborations with fitness clubs, yoga studios, and wellness businesses. Ways to get involved include co-branding materials, distributing educational decals (such as in locker room bathrooms), and participating in turnkey fundraising events—making it easy for organizations to support the cause and educate their communities.

    4. Running a Nonprofit: Purpose and Professional Fulfillment: Beverly’s transition from the corporate world to nonprofit leadership was driven by a desire for purpose. While the daily work still involves tasks like HR and accounting, knowing her efforts are mission-driven makes a profound difference. She shared that her ultimate goal is to “put herself out of a job” by solving the very problem her organization was founded to address.

    5. Honoring Personal Legacy and Service: Beyond her role at Tina’s Wish, Beverly runs a foundation in memory of her brother, a Jewish American soldier killed in Iraq. Her family focuses on education, awareness, and meaningful care packages for deployed soldiers, highlighting both the personal impact of service and the ongoing need to keep memories and lessons from the past alive.

    Resources:

    • Beverly Wolfer: https://www.linkedin.com/in/beverly-wolfer-nerenberg-38749467
    • Tina's Wish: https://tinaswish.org
    • What To Know Down Below podcast: https://tinaswish.org/whattoknow
    • Prospect Wizard: https://www.theprospectwizard.com
    • Promotion Vault: http://www.promotionvault.com
    • HigherDose: http://www.higherdose.com
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    25 mins
  • Episode #562: Breaking Down Sports Investment Trends with Andrew Petcash-Insights on Venture Capital and NIL
    Aug 12 2025
    In this episode, host Pete Moore sits down with Andrew Petcash—former college basketball player, venture capitalist, and one of LinkedIn’s most insightful voices on the business of sports. Andrew shares his journey from building a massive NBA YouTube channel as a teenager to founding Profluence Capital, a sports-focused venture fund that connects founders, investors, and cutting-edge sports businesses. The conversation dives deep into Andrew’s strategy for breaking down sports industry segments, sourcing valuable market data, and building authentic, action-oriented thought leadership (or, as Pete calls it, “action leadership!") He unpacks how his personal brand has become a powerful engine for attracting investment targets and shares why transparency in the investment process can spark even more opportunities in the ever-evolving sports landscape. Whether you’re an entrepreneur, investor, or just interested in youth and collegiate sports—including the ripple effects of NIL—this episode gives you a behind-the-scenes look at how major trends are being identified, funded, and built from the ground up. Petcash also offers candid advice for aspiring investors about the best ways to get involved in early-stage sports deals. On their investment aproach, Petcash states, "Most of our companies have said we're their most helpful investor because we can also get them a lot of attention from our channels from a marketing lens. We also just have a huge network to get them more investment or to get them more customers or whatever." Key themes discussed Building credibility through content and thought leadership.Action-oriented investing in sports and health sectors.Market research and sizing sports investment opportunities.Navigating early-stage venture capital and due diligence.Challenges and opportunities of NIL in college sports.The value of networks and relationships in sports investing. A few key takeaways: 1. Content Creation as a Market Differentiator: Andrew leveraged his expertise in content creation to position himself as not just a thought leader, but an “action leader” in the sports and VC world. By sharing insights and market analysis on platforms like LinkedIn, he built trust, credibility, and created a network effect that brings founders and opportunities directly to him. 2. Unique Approach to Market Sizing and Research: Andrew highlights his process of identifying investment opportunities in sports—especially youth sports and the impact of NIL (Name, Image, Likeness) changes. He combines feedback from industry contacts, exclusive data access, and his own proprietary database, blending qualitative and quantitative insights not widely available elsewhere. 3. Innovative Venture Capital Model: Profluence goes beyond the typical VC approach. They split their portfolio between more predictable, linear investments (e.g., sports teams/events—what he calls “layer one” assets) and higher-upside venture bets. This aims to balance risk and ensure strong fund returns, even if only a few high-risk investments succeed. 4. The Value of Strategic Partnerships and Advisory Networks: Petcash also emphasized the importance of surrounding himself with subject matter experts and private equity partners as both LPs (limited partners) and advisors. This adds significant strategic value when evaluating deals and managing portfolio companies, helping Profluence "punch above its weight" in deal selection and support. 5. Advice to Investors-Use Funds Over Angel Investments: Both Pete and Andrew caution against direct angel investments into early-stage companies, unless you have professional oversight and industry-specific expertise. Instead, they recommend investing through established funds with strong governance and a relevant network—offering better diversification, professional vetting, and an increased chance of success. Resources: Andrew Petcash: https://www.linkedin.com/in/andrewpetcash Profluence Capital: https://capital.profluence.com/team/andrew-petcash Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com
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    26 mins
  • Episode #561: Running for Life-Tony Reed on Health, Community, and Breaking Barriers in Distance Running
    Aug 5 2025

    On this episode of HALO Talks, host Pete Moore sits down with Tony Reed—a longtime marathoner, accomplished CPA, grandfather, and passionate advocate for healthier communities. Tony shares his journey that initially began with a childhood diagnosis of pre-diabetes and grew into a lifelong commitment to fitness. He discusses how running not only changed his own life, helping him avoid diabetes, and chronic disease, but also inspired him to support others, particularly within the African American community, through education and community-building.

    Tony details the beginning of the National Black Marathoners Association, the myths they aim to dispel, and the training and sustainability programs they've launched over the past 20 years. He also talked about the organization's impact—including producing documentaries and creating a nationwide network of running clubs—and offers solid advice for anyone looking to balance a demanding career with a purpose-driven mission. Whether you’re a runner, a club owner, or an advocate for healthier, more inclusive communities, Tony’s story and insights are absolutely worth your time!

    When it comes to starting up clubs, Reed states, "We've encouraged our members to get their coaching certifications either through the Roadrunners Club of America or USA Track and Field. Then once they get their certifications, for example, they could partner with a health club, and within that health club, they can actually have a distance running club."

    Key themes discussed

    • Diabetes prevention and health through running.
    • Overcoming myths about African Americans in distance running.
    • Founding and mission of Black Marathoners Association.
    • Importance of education, training, and sustainability.
    • Partnerships with health clubs and coaches.
    • Inspirational stories and role models in running.

    A few key takeaways:

    1. Personal Health Journey as a Catalyst
    Tony was pre-diabetic as a child and was told he’d likely need insulin as a teen. Instead, through consistent physical activity, inspired by mandatory sports in school and Dr. Kenneth Cooper’s book "Aerobics," Tony committed to a lifelong goal—averaging three miles a day. Decades later, he's run over 51,000 miles and never needed insulin.

    2. Turning Personal Motivation into Community Impact
    Tony’s health transformation and running achievements led him to create a formal organization aimed at getting African Americans more involved in distance running. Sparked by community interest when he neared his 50th marathon, he turned his personal discipline into a mission and movement, focusing on education, training, and sustainability.

    3. Dispelling Myths and Creating Representation
    One of the association’s core pillars is education: Challenging the myths that African Americans are only sprinters and not suited to distance running. Tony and his organization have produced documentaries to showcase role models and share inspirational stories within the community.

    4. Building Partnerships and Running Communities
    The organization actively encourages members to get certified as running coaches and set up local running clubs—sometimes in partnership with health clubs. They provide role models, resource sharing, and opportunities to affiliate local clubs with the wider movement, enhancing retention and engagement in health clubs by helping members train toward collective race goals.

    5. Impact and Legacy
    Tony’s organization is a non-profit with free membership and has directly or indirectly influenced over a quarter million African Americans to get active. Celebrating its 20th anniversary, the association continues to grow, foster community, and provide platforms (like their annual summit) for sharing ideas and expanding their impact.

    Resources:

    • Tony Reed: https://www.linkedin.com/in/anthonyreedcpa/
    • National Black Marathoners Association: www.BlackMarathoners.org
    • Prospect Wizard: https://www.theprospectwizard.com
    • Promotion Vault: http://www.promotionvault.com
    • HigherDose: http://www.higherdose.com
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    27 mins
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