Do you want to know the truth about grass-fed beef? Regenerative grazing? Free-range eggs? This episode is jam packed with the jaw-dropping reality of greenwashing. Vasile Stanescu is an Associate Professor and Chair of Communication at Mercer University. He received his Ph.D. in the program of Modern Thought and Literature (MTL) at Stanford University. Vasile’s research focuses on greenwashing in animal agribusiness, critiques of humane meat, in vitro meat, and consumerist options for social change. He is the author of numerous publications on the study of animals and the environment including in the Journal of American Culture, Rhetoric of Health & Medicine, the American Behavioral Scientist, and Animal Studies Journal. Vasile is also the co-founder of the North American Association for Critical Animal Studies (NAACAS).

Vas talks about what is really behind regenerative grazing and the false messaging around supposedly “new” methods of animal farming. We also talk about the detriment of chicken farming, how beef is so often cited as the worst culprit for the environment, and the myth that if you just switch to chicken, it’s so much better. Vas dives deep into how interconnected all animal farming industries are and how the supposed “green” meat movement is just another marketing tool for industrial agribusiness. He also shares how he feels that it is critical to reverse the stigma on veganism and have Vegan Pride.

Resources:

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Studies cited in this episode:

Joseph Poore, University of Oxford

Tara Garnett, Food Climate Research Network at Oxford University