Social media is ubiquitous. Love it or hate it, social media's influence shapes our lives and steers our culture. Johnny Oberg uses this power for the good of animals. Johnny has a social media superpower with 300,000 followers and millions of eyes on his persuasive posts. He and Hope discuss the potency of social media to transform our world to one that cares about animal freedom. They talk about how to deal with “trolls” in your comments as well as AI generated content and how it might affect the believability of animal abuse content.

Johnny Oberg is an animal advocate dedicated to making the world a kinder place for animals by utilizing the power of social media. A vegan since 2009 he became an independent advocate in 2018 funded through individual donations, focusing on amplifying pro-animal content in the digital space. Previously, he served as Director of New Media for The Humane League and as Director of Communications for Vegan Outreach. In his decade of experience in social media advocacy, he has accumulated 300,000 followers his posts have been viewed 500 million times, and he has heard from thousands of people who've been influenced by his work.

Resources:

Official website: JohnOberg.org

Donations: Donorbox.org/JohnOberg

Instagram: Instagram.com/JohnOberg

Twitter: Twitter.com/JohnOberg

Facebook: Facebook.com/JohnObergOfficial

Threads: Threads.net/@JohnOberg

Bluesky: https://bsky.app/profile/johnoberg.bsky.social

YouTube: YouTube.com/user/JohnOberg

LinkedIn: LinkedIn.com/in/JohnSOberg/

Article: Stop Saying Factory Farming

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In this solo episode of Hope for the Animals, host Hope Bohanec breaks down major recent developments shaking the vegan and animal advocacy world. From the return of beef and dairy to the top of U.S. dietary guidelines, to government-backed support for the beef industry, to controversial new campaign encouraging people to donate money instead of going vegan — Hope examines how political power, industry influence, and shifting advocacy strategies impact animals, public health, and social change.

Hope calls for renewed moral clarity, reminding listeners that behind every policy and marketing campaign are living, feeling beings. With honesty, urgency, and compassion, she explores why ethics must stay at the center of veganism, why individual choices still matter, and why speaking up is more important than ever — especially when it feels like we're moving backward. With heartfelt conviction, this episode challenges complacency, defends individual action, and encourages advocates to stay vocal, critical, and empowered in the long game for animal freedom.

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Grassroots activism is at the heart of justice movements, but animal advocacy has undergone significant changes in recent years. The grassroots has dried up and resources and energy has shifted. Laila Kassam has dedicated the past decade to researching social justice movements and analyzing their effectiveness. She will share her insights and practical strategies for implementing a healthy movement ecosystem in our latest episode.

Laila is a Founder and Director of Project Phoenix, cultivating a national network of organizations and individuals working toward shared goals for animal freedom. Laila is a Co-Founder and former Director of Animal Think Tank where she served for six years. She is co-editor of the book ‘Rethinking Food and Agriculture: New Ways Forward’ which envisions a truly just and sustainable food system. She is on the Advisory Board of Animal Advocacy Careers and The Empathy Project and a mentor for Kickstarting for Good. Laila has been involved in social change for most of her career having previously worked in international development for 15 years. She has a PhD in Development Economics (SOAS) and an MSc in Development Management (LSE).

Resources:

• Project Phoenix Website: https://www.project-phoenix.org.uk/
• Substack Post: Have we lost our nerve as a movement?: https://projectphoenixuk.substack.com/p/have-we-lost-our-nerve-as-a-movement
• Animal Freedom Network: https://www.animalfreedom.org.uk/
• Substack post on the first phase of the RSPCA campaign last year: https://projectphoenixuk.substack.com/p/for-charlie-a-unified-campaign-to

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