Episodes

  • Revenue Operations with Foresight: Ajay Erogbogbo’s Approach to Long-Term Success
    May 21 2025

    Ajay Erogbogbo is the Vice President of Revenue Operations at Pathward. On this episode of the Go To Masters Show, he shares how a finance-first mindset helps structure long-term revenue strategy.

    • Building revenue operations around predictability and actionable insights
    • Creating a 4-pillar framework to align short-term actions with long-term goals
    • Envisioning AI’s future in transforming forecasting and cross-functional collaboration

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    21 mins
  • Flavio Ferracuti on The Psychology of Change in Medical Sales
    May 15 2025

    Flavio Ferracuti is the Director of Sales, EU Distributed Operations at STAAR Surgical. On this episode of the Go To Masters Show, he brings a global sales perspective rooted in medical innovation and strategic leadership. Flavio discusses:

    • Why strong customer relationships go beyond product and into business advisory
    • The role of psychology and neuroscience in sales success
    • The balance of scientific expertise and commercial acumen in the medical device space

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    31 mins
  • Alli McKeon on Why Driving Change is More Art than Science
    Apr 30 2025

    Alli McKeon is the Director of Sales Strategy & Operations, Americas at OneTrust. On this episode of the Go To Masters Show, she shares her journey from auditing to Ops leadership, talking about:

    • Why momentum, buy-in, and “buzz” are key for organizational change
    • Why great RevOps is not just about data crunching
    • Embracing the “number two” role while advocating for yourself and your team

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    28 mins
  • Pratik Shrestha on The Art of Simplification in RevOps
    Apr 30 2025

    Pratik Shreshta is the Director of Sales Ops at Qualys. He has experience in simplifying complex GTM systems to create seamless experiences. On this episode of the Go To Masters Show, he talks about:

    • Aligning cross-functional teams to buyer experience
    • How comp plan design and rep retention are deeply linked
    • The importance of changing your environment for career growth

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    30 mins
  • Ethan Lippman on Dashboards: Where Data Goes to Die
    Apr 22 2025

    Ethan Lippman is the VP of Revenue Operations at Alkami Technologies. On this episode of the Go To Masters Show, Ethan shares a masterclass in building RevOps with intention, impact, and innovation. He dives into:

    • His journey from product management to RevOps
    • The power of "Democratize, Disseminate, Narrate” for driving data transparency
    • Creative strategies to boost efficiency across the full sales ecosystem

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    24 mins
  • Finance Fireside: Jessica Trimmer on Navigating Complex Quote-to-Cash Cycles and M&A Transitions
    Apr 8 2025

    Jessica Trimmer is the Director of Revenue at Intapp. She’s a seasoned revenue accounting leader with over 20 years of experience driving operational excellence. This episode of the Go To Masters Show features Jessica, as she talks about:

    • Streamlining quote-to-cash (Q2C) cycles
    • Importance of collaboration across functions
    • The underrated potential of documentation & cross-training

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    24 mins
  • When Literature Meets Strategy: How Brianna Lewke’s Academic Background Helped Her Ace Sales Enablement
    Mar 21 2025

    Brianna Lewke is the Senior Director of GTM Enablement at Lyra Health, where she ensures every market-facing employee is equipped to do the best work of their career. This episode of the Go To Masters Show features Brianna, as she talks about:

    • Her unique journey from German literature to sales enablement
    • Why enablement needs to be about teaching vs. training
    • Tips for improving cross-functional collaboration as RevOps

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    36 mins
  • The IPO Growth Formula: Diana Green’s take on Streamlining Ops & Driving Revenue
    Mar 18 2025

    Diana Green is the VP of RevOps at Docker. Shifting from Finance to RevOps, she has over 25 years of experience, including pivotal roles at SentinelOne and NetApp. This episode of Go To Masters Show features Diana, as she talks about:

    • How data-driven decision-making shapes leadership
    • Key differences between pre-IPO and post-IPO operations
    • The impact of AI in RevOps

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    23 mins