Flavio Ferracuti on The Psychology of Change in Medical Sales
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Flavio Ferracuti on The Psychology of Change in Medical Sales
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About this listen
Flavio Ferracuti is the Director of Sales, EU Distributed Operations at STAAR Surgical. On this episode of the Go To Masters Show, he brings a global sales perspective rooted in medical innovation and strategic leadership. Flavio discusses:
- Why strong customer relationships go beyond product and into business advisory
- The role of psychology and neuroscience in sales success
- The balance of scientific expertise and commercial acumen in the medical device space
Connect with Flavio: LinkedIn
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