In this episode of the Get Keen Podcast, host Dan Lee interviews Richard Parker, the founder of Sol Property. They discuss the journey of going independent in the real estate industry and the challenges that come with it. Richard shares his experience of transitioning from a successful career in real estate to opening his own agency, revealing the fears and uncertainties he faced along the way. The conversation emphasizes the importance of relationship-building and long-term thinking in real estate, as well as the value of listening to clients instead of solely focusing on sales. Tune in for insightful strategies and advice aimed at helping agents elevate their careers and achieve personal and professional success.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/plum-partners-system-vsl-opt-in

Follow Richard:

https://www.instagram.com/sol.property/

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:40] Long-term thinking in real estate.

[00:05:36] Team-focused mindset shift.

[00:09:21] Fear of starting a new brand.

[00:11:32] Building relationships in real estate.

[00:17:25] Mind shift in real estate.

[00:18:56] Leadership dynamics in partnership.

[00:24:07] Young Richie’s real estate journey.

[00:27:02] Door knocking strategy in real estate.

[00:31:27] Garage sales as networking opportunities.

[00:32:40] Long-term mindset in business.

In this episode of Get Keen, Dan Lee, founder of Plum Property, breaks down what actually works for cold calling and door knocking in real estate. He shares how to start with a friendly icebreaker, give a clear reason for your call, make an offer, and handle objections like a pro. For door knocking, he recommends hitting homes between 3–6 PM and leaving a card at every door, while dominating a 1,500-home patch takes consistent effort like letterbox drops, social media ads, testimonials, property videos, and community involvement. On the cold calling side, it’s all about having a structured approach with non-negotiable prospecting times. Packed with actionable tips, this episode is perfect for agents who want to keep their pipeline full and stand out in their market.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/plum-partners-system-vsl-opt-in

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:20] Cold Calling Basics & Building Relationships

[00:04:30] Competing as a Single Agent vs Big Teams

[00:06:10] Door Knocking Tips & Scheduling

[00:09:45] Dominating a Patch of 1500 Homes

[00:12:50] Standing Out – Videos, Testimonials & Branding

[00:18:30] Handling Objections & Negotiations

[00:26:10] Prospecting Data & Daily Structure

[00:33:40] Starting Your Own Brand & Keeping Momentum

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, shares insights from his extensive experience in the real estate industry. Dan reflects on his journey, starting as a sales associate for four years and discusses the importance of seeking knowledge beyond one's immediate environment. He emphasizes the value of learning from others to enhance success. As a seasoned professional with 15 years in the field and the owner of his own agency, Dan reveals his top two strategies for acquiring listings. Tune in for expert advice and actionable tips to elevate your real estate career and achieve a fulfilling life for yourself and your family.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/plum-partners-system-vsl-opt-in

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:27] Learning from others for success.

[00:05:43] Young agents in real estate.

[00:08:27] Access to free real estate training.

[00:12:10] Networking for real estate listings.

[00:15:02] Face-to-face appraisals strategy.

[00:20:33] Maximizing open home opportunities.

[00:22:06] Building a real estate pipeline.

[00:25:24] Going out on your own.

[00:30:19] Transitioning to self-employment.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/plum-partners-system-vsl-opt-in

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, delves into effective strategies for real estate agents to enhance their client interactions and navigate common challenges. The discussion begins with a valuable technique for engaging potential buyers during property viewings, emphasizing the importance of asking them to rate their interest on a scale of 1 to 10. Dan also addresses the issue of prospects ghosting agents, offering insights on how to prompt action by removing the agent's need for the sale. Listeners can expect practical tips to improve their sales techniques and foster stronger relationships with clients. Tune in for actionable advice that can help real estate professionals thrive in their careers.

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:39] Ghosting prospects in real estate.

[00:03:57] Calling prospects into action.

[00:07:20] Real estate commission potential.

[00:12:38] Buyer preferences during house viewings.

[00:14:43] Cold call icebreakers.

[00:17:53] Real estate content creation tips.

In this episode of the Get Keen Podcast, host Dan Lee delves into the common objections faced during listing presentations, particularly focusing on commission-related concerns. As the founder of Plum Property, Dan shares valuable insights on how to effectively address these objections by emphasizing the value of quality service over lower costs. Listeners will learn the importance of mastering both prospecting to create opportunities and refining their listing presentation skills to secure more clients. Dan discusses the essential scripts and dialogues needed to persuade potential clients that they are the best choice for their real estate needs. Tune in for practical strategies to enhance your real estate career and overcome objections with confidence.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/plum-partners-system-vsl-opt-in

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:06] Handling objections in real estate.

[00:03:45] Commission objections in sales.

[00:08:24] Closing objections in real estate.

[00:12:18] Selling with friends in real estate.

[00:15:36] Market knowledge in negotiations.

[00:19:17] Handling objections in sales.

[00:23:11] Selling off market considerations.

[00:26:01] Competition drives property price

[00:29:06] Importance of signboards in real estate.

[00:32:45] Focused selling strategy.

In this episode of the Get Keen Podcast, host Dan Lee chats with a young real estate agent who shares his journey to achieving $500k in Gross Commission Income (GCI) at an early age. He emphasizes the importance of knowledge and experience, particularly for new agents who may not be taken seriously by established industry veterans. The conversation highlights the value of joining a high-performing office and learning from successful mentors to enhance skill sets in real estate. Listeners will gain insights into the tools, strategies, and mindset needed to excel in their careers. Tune in for practical advice and inspiration to elevate your real estate journey!

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/plum-partners-system-vsl-opt-in

Follow Ben:

https://www.instagram.com/benpercival/

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:31] Learning from high-performing agents.

[00:05:32] Snowball effect in real estate.

[00:06:57] Knowledge as a competitive edge.

[00:10:34] Dressing for success in real estate.

[00:13:15] Quality over quantity in marketing.

[00:16:02] Effective marketing strategies for apartments.

[00:21:30] Investing in your business.

[00:22:02] Hiring for business growth.

[00:27:09] Growing a real estate team.

[00:29:20] Fear of launching a brand.

[00:32:22] Business growth strategies.

In this episode of the Get Keen Podcast, host Dan Lee debunks the 12 biggest myths in real estate that agents often believe. He emphasizes that success does not require a large team and challenges the notion that hard work alone guarantees success. Dan discusses common misconceptions about personality types in real estate, asserting that introverts can be just as effective as extroverts. He also addresses the myth that social media marketing is essential for success in the industry, despite his own investment in it. Tune in to gain valuable insights and strategies for growing your real estate career and living your best life.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/plum-partners-system-vsl-opt-in

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:46] Success without a huge team.

[00:06:58] Extrovert vs. Introvert in Real Estate.

[00:10:06] Introverts can be successful agents.

[00:12:57] Social media's impact on leads.

[00:18:32] Work-life balance in real estate.

[00:21:10] Marketing strategies for real estate.

[00:25:59] Myths about real estate agents.

[00:30:05] Selling homes in spring myths.

[00:34:06] The true meaning of success.

In this episode of the Get Keen Podcast, host Dan Lee welcomes his business partner Dylan to discuss the importance and benefits of establishing a rent roll in real estate businesses. They share insights on the initial challenges of building a rent roll, highlighting that while there may be limited income and higher expenses at the beginning, significant profits can be achieved with growth—specifically noting that breaking even typically occurs around 300 properties, with profits emerging at around 400. Dan emphasizes that selling principals should not manage rent rolls themselves and outlines three crucial tips for agents looking to start their own rent rolls. Tune in to gain valuable strategies and insights that will help you enhance your real estate career and build a successful agency.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/plum-partners-system-vsl-opt-in

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:02:40] Starting a rent roll.

[00:04:44] Growing a rent roll organically.

[00:09:11] Building a successful rent roll.

[00:14:20] Selling principals and property management.

[00:16:33] Property management as a business.

[00:20:37] Sales activity for rent roll growth.

[00:23:11] Importance of online reviews.

[00:27:34] Hiring and employee culture.

[00:29:14] Treating property managers well.

[00:36:09] Launching a rent roll business.

[00:37:04] Fast tracking agents' success.