In this episode of the Get Keen Podcast, host Dan Lee interviews Richard Parker, the founder of Sol Property. They discuss the journey of going independent in the real estate industry and the challenges that come with it. Richard shares his experience of transitioning from a successful career in real estate to opening his own agency, revealing the fears and uncertainties he faced along the way. The conversation emphasizes the importance of relationship-building and long-term thinking in real estate, as well as the value of listening to clients instead of solely focusing on sales. Tune in for insightful strategies and advice aimed at helping agents elevate their careers and achieve personal and professional success.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/plum-partners-system-vsl-opt-in

Follow Richard:

https://www.instagram.com/sol.property/

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:40] Long-term thinking in real estate.

[00:05:36] Team-focused mindset shift.

[00:09:21] Fear of starting a new brand.

[00:11:32] Building relationships in real estate.

[00:17:25] Mind shift in real estate.

[00:18:56] Leadership dynamics in partnership.

[00:24:07] Young Richie’s real estate journey.

[00:27:02] Door knocking strategy in real estate.

[00:31:27] Garage sales as networking opportunities.

[00:32:40] Long-term mindset in business.

In this episode of Get Keen, Dan Lee, founder of Plum Property, breaks down what actually works for cold calling and door knocking in real estate. He shares how to start with a friendly icebreaker, give a clear reason for your call, make an offer, and handle objections like a pro. For door knocking, he recommends hitting homes between 3–6 PM and leaving a card at every door, while dominating a 1,500-home patch takes consistent effort like letterbox drops, social media ads, testimonials, property videos, and community involvement. On the cold calling side, it’s all about having a structured approach with non-negotiable prospecting times. Packed with actionable tips, this episode is perfect for agents who want to keep their pipeline full and stand out in their market.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/plum-partners-system-vsl-opt-in

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:01:20] Cold Calling Basics & Building Relationships

[00:04:30] Competing as a Single Agent vs Big Teams

[00:06:10] Door Knocking Tips & Scheduling

[00:09:45] Dominating a Patch of 1500 Homes

[00:12:50] Standing Out – Videos, Testimonials & Branding

[00:18:30] Handling Objections & Negotiations

[00:26:10] Prospecting Data & Daily Structure

[00:33:40] Starting Your Own Brand & Keeping Momentum

In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, shares insights from his extensive experience in the real estate industry. Dan reflects on his journey, starting as a sales associate for four years and discusses the importance of seeking knowledge beyond one's immediate environment. He emphasizes the value of learning from others to enhance success. As a seasoned professional with 15 years in the field and the owner of his own agency, Dan reveals his top two strategies for acquiring listings. Tune in for expert advice and actionable tips to elevate your real estate career and achieve a fulfilling life for yourself and your family.

Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/plum-partners-system-vsl-opt-in

Follow Daniel:

https://www.instagram.com/dan_lee_plum/

https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

Timestamps

[00:00:00] Introduction

[00:00:27] Learning from others for success.

[00:05:43] Young agents in real estate.

[00:08:27] Access to free real estate training.

[00:12:10] Networking for real estate listings.

[00:15:02] Face-to-face appraisals strategy.

[00:20:33] Maximizing open home opportunities.

[00:22:06] Building a real estate pipeline.

[00:25:24] Going out on your own.

[00:30:19] Transitioning to self-employment.