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Get Keen

Get Keen

By: Daniel Lee
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Welcome to Get Keen – the ultimate podcast for real estate professionals looking to elevate their careers and master the art of building successful agencies. Hosted by Daniel Lee, real estate's funny guy, and owner and founder of award winning agency, Plum Property. This podcast dives deep into the strategies that top agents use to thrive. Whether you're a seasoned real estate agent, a high-performing realtor, or someone keen on developing your own real estate business, Get Keen offers valuable insights into property markets, agency management, and entrepreneurial success in real estate. Join us as we explore effective techniques for agency building, market analysis, client relations, and personal branding. Each episode is packed with expert advice, interviews with leading real estate professionals, and practical tips to help you build a lucrative real estate agency and achieve unparalleled success. Subscribe to Get Keen and unlock the secrets of becoming a top-level real estate agent and transforming your professional life. Let's get keen!Copyright 2026 Daniel Lee Career Success Economics Leadership Management & Leadership
Episodes
  • #094 - What It Really Takes to Sell $130M (The Sacrifice No one Talks About)
    Jan 6 2026

    In this episode of the Get Keen Podcast, Dan sits down with Jason Song, one of Brisbane’s highest‑performing agents and a top performer across the Ray White network, to reveal the hidden sacrifices and standards behind selling $130M in property. Jason opens up about the near‑collapse of his marriage, the mindset hacks that pulled him out of the victim zone, and the daily awareness practices that keep him growing. He shares how he builds a team culture of loyalty and hard work, the red flags that signal someone isn’t the right fit, and why attitude matters more than hours. From late‑night negotiations and rewarding dedication, to the mental battles agents rarely talk about, this episode is packed with raw lessons on resilience, leadership, and the personal cost of high performance. A must‑listen for agents who want to understand what it really takes to reach the very top of real estate without losing what matters most.

    Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

    Follow Daniel:

    https://www.instagram.com/dan_lee_plum/

    https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

    https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw


    Follow Jason Song:

    https://www.facebook.com/jason.song.902604

    https://www.linkedin.com/in/jason-song-22a913133/


    Timestamps

    00:00:00 - Introduction

    00:01:15 - Jason's Impressive Sales Achievements

    00:03:27 - Sacrifices for Success: Family and Work

    00:06:39 - Learning from Real Estate to Improve Relationships

    00:08:07 - Tony Robbins' Relationship Advice

    00:14:01 - Including Family in the Business

    00:16:07 - The Role of Counseling in Real Estate

    00:18:01 - Using Physical Actions to Change Mental State

    00:22:08 - Choosing Your Hard: Success vs. Failure

    00:26:43 - Turning Challenges into Opportunities

    00:27:17 - Talent vs. Hard Work

    00:30:24 - Rewarding Dedication and Hard Work

    00:32:22 - Red Flags in Team Members

    00:34:02 - Evaluating Team Members' Fit

    00:35:07 - The Importance of Self-Motivation

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    37 mins
  • #093 - The 6 Most Difficult Conversations in Real Estate
    Dec 30 2025

    In this episode of the Get Keen Podcast, Dan breaks down the six conversations that will either make or destroy a real estate career. These are the conversations most agents avoid, the ones that cost them money, listings, confidence, and long‑term growth. From negotiating your commission split, to handling overpriced listings, to firing clients, to leaving the wrong agency, Dan reveals the psychology, scripts, and frameworks behind each one.

    This episode is a must‑listen for agents who want to raise their standards, protect their value, and build a long-term career they’re proud of.

    Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

    Follow Daniel:

    https://www.instagram.com/dan_lee_plum/

    https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

    https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw




    Timestamps

    00:00:00 - Introduction

    00:01:44 - Conversation 1: Commission Split Negotiation

    00:06:01 - Conversation 2: Discussing Overpriced Listings with Sellers

    00:12:42 - Conversation 3: Firing a Difficult Client

    00:16:02 - Conversation 4: The Decision to Leave Your Agency

    00:20:46 - Conversation 5: Delivering Bad News to Buyers

    00:25:21 - Conversation 6: Handling Commission Negotiations at Listing Presentations

    00:29:30 - Conclusion: Mastering the Six Conversations



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    31 mins
  • #092 - From a Mattress on the Floor to a 70-Agent Agency
    Dec 23 2025

    In this episode of the Get Keen Podcast, host Dan sits down with Jordan Strudwick, founder of Strud Property, to unpack what it really takes to build a high‑performing real estate business. From selling over 100 homes a year as an agent to leading a team of 70 and generating more than $500 million in sales, Jordan shares the blueprint behind his rapid rise. The conversation dives into the difference between being a great agent and being a great business owner, the importance of clarity and structure, and how leadership, environment, and personal standards drive success. Packed with lessons on scaling, recruiting, and inspiring teams, this episode is a must‑listen for agents who want to grow beyond sales and build an empire.

    Are you a high performing agent ready to break out and build your own agency? Book a call to see if our Plum Partners System is the right fit for you: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem

    Follow Daniel:

    https://www.instagram.com/dan_lee_plum/

    https://www.facebook.com/danleeproperty?mibextid=LQQJ4d

    https://www.youtube.com/channel/UCbVdJyrv-kOcdd7QIyvnzHw

    Follow Jordan Strudwick:

    https://www.instagram.com/jordanstrudwick/

    https://strudproperty.com.au

    https://www.youtube.com/@jordanstrudwickk



    Timestamps

    00:00:00 - Introduction

    00:01:08 – Guest Intro: Jordan Strudwick’s Journey

    00:02:12 – Building Strud Property in 4 Years

    00:03:51 – The Blueprint: Foundation, Growth, Domination

    00:06:40 – Agent vs Business Owner: Key Differences

    00:08:08 – Becoming a Master Agent Before Leading Others

    00:09:01 – Recruiting Agents Without Cold Calls

    00:10:18 – Environment & Standards: $500K GCI Rule

    00:12:14 – Young Agents Cracking $1M Early

    00:13:33 – Setting Standards for Associates & Teams

    00:14:50 – Leadership, Mentorship, and Team Culture

    00:15:37 – Motivation Beyond Money: Winning & Clout

    00:17:09 – Jordan’s “Why”: Changing the World

    00:18:12 – Building an Orphanage in the Philippines

    00:20:28 – Mistakes & Lessons: Structure and Leadership

    00:22:07 – Leading by Example: Health, Family, Integrity


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    31 mins
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