AI is transforming the self-storage industry—from smarter security cameras and chatbots to automated rate comparisons and call evaluations. But how much is too much? In this episode, we take a balanced look at the role of artificial intelligence in storage operations and explore where it helps—and where it may be hurting more than helping.

We discuss this balance regarding:

• Where AI Works Well – Data-driven tasks like rate comparison, call scoring, and tech enhancements (security, chatbots, drones)
• Where AI Falls Short – Creative work like content writing, marketing voice, and brainstorming where human insight is still essential
• AI and Customer Experience – The risk of losing personal touch when AI replaces too much of your team’s interaction
• Practical Use Cases – Evaluating vendors, optimizing marketing campaigns, and using AI to improve—not replace—your systems
• How to Avoid Overuse – Guidelines for keeping your business human-centered while still embracing new tools

Use AI strategically, not automatically. People still matter most in self storage success.

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions

In this special on-location episode from Boerne, TX, we're joined by the team from On the Move—Jim, Sherry, CJ, and Stacie—to unpack their biggest takeaways from the Inside Self-Storage World Expo, the industry's largest event.

From expert-led education sessions to lively vendor conversations, this episode dives into:

• Why Good Questions Matter – How smart, thoughtful questions from vendors and operators can lead to better decisions and stronger operations
• Key Expo Education Highlights – Risk management, marketing, and operational insights that left a lasting impression
• New Vendors to Watch - Software providers that might be worth a first or second look
• The Value of Trade Shows – The importance of continuing education, even if you can’t attend a national self storage event
• Top Regional Trade Show Recommendations – Hear our go-to suggestions for great local events that still deliver big value

🎧 Plus, stick around for a fun bonus segment with the Huff Girls, who share their unique (and entertaining) impressions of the self-storage industry and what giveaways might appeal to a younger crowd.

Guests from On the Move: CJ Stratte, Jim Ferguson, Stacie Maxwell, and Sherry Miller

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions

In this quarterly Legal Chat, self storage attorneys Scott Zucker and Carlos Kaslow tackle the toughest legal challenges operators face in 2025. From military tenants and bankruptcy stays to lean sale objections and law enforcement searches, this conversation dives deep into the real-world scenarios that take storage owners out of the office and into the courtroom.

Whether you're a new facility owner or a seasoned operator, this episode will give you clear legal context and practical strategies to protect your business.

Topics Covered:

• When storage owners are forced to go to court
• Navigating military tenant protections (SCRA)
• Handling bankruptcies the right way
• State-specific rules on lien sale objections
• Search & seizure: When to cooperate with law enforcement

You can watch this episode over on the YouTube channel- Watch Episode 5 on YouTube

Make sure to subscribe to watch future episodes.

Hosts: Carlos Kaslow & Scott Zucker with the Self Storage Legal Network

Brought to you by Lighthouse Storage Solutions

What separates the good from the truly great in self-storage management? In this episode, Melissa and Tommy are joined by Mark Green from The Jenkins Organization to explore what top-performing managers do differently—and how their daily habits, communication, and customer care lead to higher occupancy and better results.

Together, they dive into key areas of successful management:

• First Impressions Matter – From Google Business Profile and curb appeal to phone etiquette and in-person greetings, learn how to wow customers before they ever sign a lease
• Converting More Leads – Proven techniques for identifying customer needs, recommending the right units, and closing the deal—both in person and over the phone
• Overcoming Objections – How to respond when you don’t have the size a customer needs or when you're more expensive than a REIT down the road
• Standout Customer Service – Tips for smooth move-ins and move-outs, exceeding expectations, and turning great experiences into reviews and referrals
• Daily Excellence – Actionable habits and sales skills any manager can use every day to boost performance

Plus more Mark-isms than we can count, like-

"Just be yourself, unless you're a jerk."

"Don't give them what they expect. Give them what they want."

"Know the difference, show the difference, be the difference."

If you want to become the kind of manager that owners rave about and tenants never forget, this episode is full of ideas and inspiration you can put to work immediately.

*There were a few audio issues with Mark's mic that clear up at the 19:20 spot in the podcast, so hang in there

Guest: Mark Green, The Jenkins Organization

Hosts: Tommy Nguyen & Melissa Huff

Brought to you by the teams at StoragePug and Lighthouse Storage Solutions

What does it take to truly master self-storage management? In this episode, we give a preview of our upcoming session at the Inside Self-Storage World Expo on Friday morning, where they’ll break down the essential skills every great manager and owner needs to succeed.

We will expand on these four core areas:

✅ Managing Yourself – Building discipline, consistency, and strong leadership habits
✅ Managing Your Message – Mastering marketing, brand communication, and first impressions
✅ Managing Your Tenants – Delivering excellent customer service and building strong relationships
✅ Managing Your Facility – Staying on top of maintenance, security, and operational details

You’ll also hear why ongoing education is critical in a fast-evolving industry. Whether you’re a new manager or a seasoned owner, it’s important to stay sharp, stay current, and invest in learning—because your competitors are doing just that.

🎧 Listen now for a sneak peek at what it takes to level up your management game—and why you don’t want to miss this year’s ISS World Expo!

Register today - Management Mastery Workshop at the Inside Self-Storage World Expo

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions

So, you’ve got the land and a feasibility study in hand—now what? In this episode, we walk through the critical next steps before breaking ground on a new self-storage facility. From layout decisions to customer flow to operational planning, this conversation is packed with practical advice for developers and future owners.

Topics covered include:

• Designing with the Customer in Mind – How your layout impacts customer experience, from unit accessibility to traffic flow
• Operational Planning – Will you have an on-site manager or run it remotely? Your answer should shape your design and tech choices
• Avoiding Common Layout Mistakes – Keypad placement, truck access, and avoiding bottlenecks at entrances and exits
• Technology & Automation – What systems do you need to run your facility smoothly, how should they factor into your build, and how do they relate to each other?

Whether you’re brand new to the industry or planning your next site, this episode helps you think through what matters most before you build—customer experience and operational strategy.

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions

Fresh off the Self Storage Association (SSA) Spring Conference & Expo in Orlando, we break down key legislative updates and share our top takeaways from the event.

• New and Pending Legislation – Updates on non-monetary defaults, unsigned leases, and the push to remove outdated newspaper advertising requirements
• Why Industry Self-Regulation Matters – The risks of government overreach, rent control legislation, and why letting the market decide is best for the industry
• The Power of Networking – How peer-to-peer learning and hallway conversations can be just as valuable as formal education sessions
• Education & Exposure – Why attending industry events is essential for staying current with trends, discovering new tools, and growing your business
• Trade Show Highlights – Cool finds, must-know vendors, and tips for getting the most out of the expo floor

Plus, we explain why events like SSA and ISS are so valuable—and how you can find one near you using the ISS events calendar - Click here for the Inside Self Storage Events Calendar

🎧 Tune in now to stay ahead of industry changes and find out why making space in your schedule for these conferences is one of the smartest moves you can make!

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions

Five years ago, Gabfest kicked off the Gabfocus webinar series to bring expert insights and real-world strategies to the self-storage industry. Now, in our 70th webinar episode, we’re diving into one of the most important topics for storage operators: How to Dominate Your Local Market.

In this special episode, Tommy and Melissa sit down with industry expert Stephanie Tharpe to discuss how a strong local presence can set your facility apart from the competition.

Topics covered include:

• Identifying Your Target Market – How to map out where your tenants are coming from and which local businesses can drive referrals
• Engaging with Your Community – The value of sponsoring local events, supporting charities, and partnering with businesses
• Grassroots Marketing Tactics – Direct mail, flyers, local events, and other effective ways to build brand recognition
• Referral Programs – How to structure incentives for customers and local businesses to spread the word
• Optimizing Your Website for Local SEO – Why local photos, keywords, and backlinks matter for conversions
• Converting Leads into Tenants – How to position your facility against REITs and online price wars

From networking with local businesses to running promotions that actually drive results, this episode is packed with practical strategies to help you own your market and increase occupancy.

Guest: Stephanie Tharpe , President, A+ Management Group

Hosts: Tommy Nguyen & Melissa Huff

Brought to you by the teams at StoragePug and Lighthouse Storage Solutions