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Gabfocus Self Storage Podcast

Gabfocus Self Storage Podcast

By: Melissa Huff Josh Huff Tommy Nguyen
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Listen in as we gab about the self storage industry and focus in on particular areas. Want to learn more about auctions, operations, management, marketing, best practices, customer service, and more? Interested in what the best in the industry have to say? Melissa Huff and Josh Huff tap into a combined 30+ years of experience on operations and marketing to speak to the issues that concern owners and operators. This is also the place for the monthly Gabfocus webinar rebroadcasts where Melissa Huff and Tommy Nguyen bring in nationally recognized speakers, leaders of companies, and top experts to help you maximize your self-storage business, optimize your management team, and prepare for what's ahead. Brought to you by the teams at Lighthouse Storage Solutions and StoragePug.2024 Gabfocus Economics Management Management & Leadership
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Episodes
  • When AI Isn't the Answer
    May 9 2025

    AI is transforming the self-storage industry—from smarter security cameras and chatbots to automated rate comparisons and call evaluations. But how much is too much? In this episode, we take a balanced look at the role of artificial intelligence in storage operations and explore where it helps—and where it may be hurting more than helping.

    We discuss this balance regarding:

    • Where AI Works Well – Data-driven tasks like rate comparison, call scoring, and tech enhancements (security, chatbots, drones)
    • Where AI Falls Short – Creative work like content writing, marketing voice, and brainstorming where human insight is still essential
    • AI and Customer Experience – The risk of losing personal touch when AI replaces too much of your team’s interaction
    • Practical Use Cases – Evaluating vendors, optimizing marketing campaigns, and using AI to improve—not replace—your systems
    • How to Avoid Overuse – Guidelines for keeping your business human-centered while still embracing new tools

    Use AI strategically, not automatically. People still matter most in self storage success.

    Hosts: Josh Huff & Melissa Huff

    Produced by Lighthouse Storage Solutions

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    47 mins
  • ISS Takeaways with the On the Move Crew
    May 5 2025

    In this special on-location episode from Boerne, TX, we're joined by the team from On the Move—Jim, Sherry, CJ, and Stacie—to unpack their biggest takeaways from the Inside Self-Storage World Expo, the industry's largest event.

    From expert-led education sessions to lively vendor conversations, this episode dives into:

    • Why Good Questions Matter – How smart, thoughtful questions from vendors and operators can lead to better decisions and stronger operations
    • Key Expo Education Highlights – Risk management, marketing, and operational insights that left a lasting impression
    • New Vendors to Watch - Software providers that might be worth a first or second look
    • The Value of Trade Shows – The importance of continuing education, even if you can’t attend a national self storage event
    • Top Regional Trade Show Recommendations – Hear our go-to suggestions for great local events that still deliver big value

    🎧 Plus, stick around for a fun bonus segment with the Huff Girls, who share their unique (and entertaining) impressions of the self-storage industry and what giveaways might appeal to a younger crowd.

    Guests from On the Move: CJ Stratte, Jim Ferguson, Stacie Maxwell, and Sherry Miller

    Hosts: Josh Huff & Melissa Huff

    Produced by Lighthouse Storage Solutions

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    58 mins
  • Bankruptcy, Military Tenants, Search and Seizure - Legal Chat with Carlos Kaslow and Scott Zucker
    Apr 24 2025

    In this quarterly Legal Chat, self storage attorneys Scott Zucker and Carlos Kaslow tackle the toughest legal challenges operators face in 2025. From military tenants and bankruptcy stays to lean sale objections and law enforcement searches, this conversation dives deep into the real-world scenarios that take storage owners out of the office and into the courtroom.

    Whether you're a new facility owner or a seasoned operator, this episode will give you clear legal context and practical strategies to protect your business.

    Topics Covered:

    • When storage owners are forced to go to court
    • Navigating military tenant protections (SCRA)
    • Handling bankruptcies the right way
    • State-specific rules on lien sale objections
    • Search & seizure: When to cooperate with law enforcement

    You can watch this episode over on the YouTube channel- Watch Episode 5 on YouTube

    Make sure to subscribe to watch future episodes.

    Hosts: Carlos Kaslow & Scott Zucker with the Self Storage Legal Network

    Brought to you by Lighthouse Storage Solutions

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    35 mins

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