Every self storage manager hears objections from customers—but how you respond can make the difference between a lost lead and a new tenant.

In this episode, we into the art of overcoming customer objections with empathy and strategy. Through practical role-playing and real-world examples, we explore some of the most common pushbacks, including:

• "Do I really need tenant insurance?"

• "That price is too high."

• "I don't want to sign up for autopay."

• "Why is my rate going up?"

We unpack each objection to reveal the real concern underneath the question—and share how to respond in a way that builds trust and moves the conversation forward.

Plus some holiday focused recommendations.

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions

Understanding the financial side of self storage is critical—whether you're just getting started or already scaling your portfolio. In this rebroadcast of our popular webinar, we're joined by Brooks Lumpkin and Amber Crucian to break down the financial fundamentals every owner and operator should know.

We cover:

• The key reports and KPIs to track your facility's financial health

• Budgeting for controllable vs uncontrollable expenses

• Cap rates, depreciation, and stabilized assets explained in plain language

• Knowing when it's time to grow—and how to fund that growth

• The pros and cons of building new vs buying an existing facility

• What lenders look for and how to prepare for expansion, sale, or refinance

We also tackle common financial questions from owners across the country—covering topics like DSCR vs DST funding, interest rates, ad budgets, and what to do when your tenant passes away.

Whether you're aiming to stabilize your first facility or planning a multi-site portfolio, this session is packed with practical tips and strategic advice to build a profitable future in self storage.

Watch the YouTube replay- Self Storage Finances: 101

Guests: Brooks Lumpkin (Flex Storage) and Amber Crucian (Live Oak Bank)

Hosts: Tommy Nguyen

Brought to you by the teams at StoragePug and Lighthouse Storage Solutions

In this practical follow-up episode, Josh and Melissa dive deeper into real-world ways self-storage operators can use AI to improve their daily workflow, marketing, and operations.

They break down:

• The right way to write a useful AI prompt

• How to use AI to build a social media calendar

• Using AI to analyze competitors and improve your market position

• Leveraging AI to simplify maintenance tracking and team communication

• Learning new software or systems faster with AI-powered guidance

• Ways to check if your storage website shows up in AI tools like ChatGPT and search bots

And since it's never too early… they also share their first Christmas gift recommendations of the season.

If you're curious about how to actually use AI day-to-day in your storage business, this episode is for you.

Listen to Part 1 of Everyday Uses for AI in Self Storage

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions