In this rebroadcast of our live webinar, attorney Joe Doherty joins Melissa Huff and Tommy Nguyen to unpack the most pressing legal topics facing self storage owners and operators in 2025. From website privacy lawsuits and predatory ADA claims to evolving lien laws and tenant disputes, this session is packed with practical legal insight.

You’ll learn:

• What 2025’s biggest legal trends mean for your facility

• Key updates on rent control, website compliance, and arbitration

• How to handle tenant death, gate damage, and unit disputes

• Legal pitfalls to avoid—and what issues may be overhyped

• What’s coming in 2026 and how to prepare now

Don’t miss Joe’s answers to real owner-submitted legal questions and his top 3 legal tips for every storage operator.

Watch the YouTube replay- 2025 Storage Legal Update

Guest: Joe Doherty, Legal Counsel for the Self Storage Association

Hosts: Tommy Nguyen & Melissa Huff

Brought to you by the teams at StoragePug and Lighthouse Storage Solutions

In this special episode, Melissa and Josh reflect on a big moment: being featured on the cover of Modern Storage Media's October issue! 🎉 They share what it means to be recognized and the exciting shifts happening behind the scenes at Lighthouse Storage Solutions.

Melissa opens up about her recent transition away from managing a state association to focus fully on Lighthouse, and together they break down how state self storage associations actually work—including the difference between affiliate-run vs independently run states, and how the Self Storage Association (SSA) supports the industry at the national and state level.

💡 Episode Highlights:

• What led up to being on the cover of Modern Storage Media

• Melissa’s transition away from from state management in TN and LA

• How self storage associations work—from SSA to state-run events

• Differences between affiliate and SSA association models

• Lighthouse updates, what’s coming next, and a heads-up about no new episode next week!

Modern Storage Media October Messenger Issue - Preview Here

October Surprise Newsletter - Read Here

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions

Do you really know who’s renting your storage units?

In this episode, Josh and Melissa Huff dive into one of the most overlooked aspects of effective self-storage marketing: creating clear, specific buyer personas. Understanding your customers is the first step to attracting more of them—and retaining them longer.

We break down how to analyze your current rent roll to identify customer patterns, segment renters into meaningful categories (happy vs. sad customers), and craft profiles that can guide your marketing, sales messaging, and customer service.

💡 Key Highlights

• Why buyer personas are essential for self-storage marketing

• The difference between “happy” customers (e.g., new homes, hobbies) and “sad” customers (e.g., divorce, downsizing, death)

• How to read your rent roll to uncover your core audience

• Practical walkthroughs of two buyer personas:

  • Alice: A recently divorced mom of two teens navigating transition

  • Mike: A 50-year-old side hustler growing a cornhole board business

• How to tailor your marketing and facility experience to each persona

Plus… the October surprise you’ve been waiting for 👀

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions