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Gabfocus Self Storage Podcast

Gabfocus Self Storage Podcast

By: Melissa Huff Josh Huff Tommy Nguyen
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Listen in as we gab about the self storage industry and focus in on particular areas. Want to learn more about auctions, operations, management, marketing, best practices, customer service, and more? Interested in what the best in the industry have to say? Melissa Huff and Josh Huff tap into a combined 30+ years of experience on operations and marketing to speak to the issues that concern owners and operators. This is also the place for the monthly Gabfocus webinar rebroadcasts where Melissa Huff and Tommy Nguyen bring in nationally recognized speakers, leaders of companies, and top experts to help you maximize your self-storage business, optimize your management team, and prepare for what's ahead. Brought to you by the teams at Lighthouse Storage Solutions and StoragePug.2025 Lighthouse Storage Solutions Economics Management Management & Leadership
Episodes
  • Run It Like You're Selling It
    Jul 17 2025

    Whether you plan to sell next year or in 20 years, one thing is certain: you won’t own your self storage facility forever. So how do you ensure it’s gaining—and retaining—value?

    In this episode, we explore what it means to steward your storage asset with the future in mind. We break down three key areas that directly impact your facility’s long-term value:

    • Up-to-date procedures that ensure smooth operations and make your facility attractive to buyers or successors

    • 📈 Revenue management strategies to drive consistent growth and uncover missed income opportunities

    • 🛠️ Capital improvements that actually pay off and keep your facility competitive in the market

    For those preparing to exit the industry or just wanting to build a stronger business, this episode offers practical ways to protect and grow the value of your facility—starting today.

    Episode resources: Policies and Procedures Episode

    Don't forget to subscribe to Lighthouse Storage Solutions on YouTube to get alerts for our upcoming video podcast.

    Hosts: Josh Huff & Melissa Huff

    Produced by Lighthouse Storage Solutions

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    42 mins
  • Social Media is Back! - How AI and META are Changing How People Find Self Storage
    Jul 10 2025

    How's your social media presence? Do you post once a month? Once a year? If your Facebook page or Instagram profile are low priorities, it might be time for a change.

    A HUGE update from META dropped today. Posts on social can now be indexed on Google. Plus, Google is launching AI Mode to go along with their traditional search. What does this mean for self storage? It means content is more important that ever. Google is searching the same way we do, serving results from LinkedIn, YouTube, Reddit, and yes, even your Facebook Page right in your results window.

    So dust off those social media strategies, get out that camera phone, and start posting, because social media is back for self storage.

    Hosts: Josh Huff & Melissa Huff

    Produced by Lighthouse Storage Solutions

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    35 mins
  • Making Tech Work For You with James Hatfield & Michael Brevdeh
    Jul 3 2025

    We sat down with James Hatfield from LiveSwitch and Michael Brevdeh from Cubby to unpack how self storage operators can make the most of their technology—whether you're working with what you already have or considering your next big upgrade.

    We dive into:

    • The essential tech tools every facility should have in place

    • The most underutilized features operators overlook

    • How tech can help you enhance marketing, convert leads, and optimize operations

    • Tips to automate your workflow—and what tasks should not be automated

    • Signs it’s time for a tech upgrade and how to prioritize improvements

    • Red flags when evaluating new tech and vendors

    • Emerging trends like AI, smart facility tools, and what could become the next must-have for storage facilities

    If you're a self storage operator wondering how to get more out of your systems—or which tech investment will actually move the needle—this one’s for you. This webinar originally aired on July 3, 2025 .

    Watch the YouTube replay- Webinar of this Episode

    Guest: James Hatfield (LiveSwitch) and Michael Brevdeh (Cubby)

    Hosts: Tommy Nguyen & Melissa Huff

    Brought to you by the teams at StoragePug and Lighthouse Storage Solutions

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    1 hr and 28 mins

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