It all comes down to people in your practice. The workplace culture you want to create is built on solid leadership and teamwork as everyone works toward the same shared vision. As much as we rely on data and technology, the human elements of a leader and team cannot be overlooked on the path to creating a strengths-based workplace where employee engagement is the standard. I’m joined by Dr. Matthew Norton, a leadership and organizational consultant, who gives us a look at his journey to finding clarity and purpose after immense grief and loss–and how he came to the impactful work he does today.

Dr. Matthew Norton is an expert in business-focused brain science and the founder of People Plus Purpose. His expertise is in workplace leadership and fostering workplace excellence through a focus on people and purpose. He has dedicated his career to helping companies transform their organizational culture by enhancing employee engagement, collaboration, and overall productivity. Through his work at People Plus Purpose, Matthew aims to create workplaces where people feel valued, motivated, and aligned with a shared sense of purpose.

Show Highlights:

• Matthew’s experience with heartbreaking loss, grief, surrender, clarity, and a redefined purpose
• Gaining a new perspective on every single human being he sees
• Purpose (as defined by Matthew): ”Living with intent to see your visions and dreams realized as you add value to others by serving them”
• How letting go of control opened Matthew to begin to heal and go in a positive direction
• Two foundational elements of a successful dental practice (or any business): a visionary leader and a winning team
• Matthew’s work in showing the value of a compelling vision and clarifying a purposeful vision
• The cultural tone is set by the key leader!
• What it means to have a strengths-based workplace
• The value of assessments in bringing more data to the human element of leadership and workplace culture

Links and Resources:

Connect with Dr. Matthew Norton and People Plus Purpose: Website

*Fearless Dentistry listeners can contact Matthew for a free sample of his Core-Four Assessment!

It’s a true pleasure to welcome Tiffany Wuebben, a dynamic force in the world of dental hygiene. Tiffany, known widely by her professional moniker, the Hygienepreneur, is not just a registered dental hygienist; she’s a trailblazer who’s reshaping the very fabric of dental practice. As we prepared for today’s show, it became abundantly clear that our mutual connections, all stellar individuals, speak volumes about her character and the impact she's having on the industry. So buckle up as we dive into a discussion that promises to enlighten and inspire every dentist looking to revolutionize their hygiene department.

Tiffany Wuebben, or as you might know her, the Hygienepreneur, has been revolutionizing the field of dental hygiene with her innovative approaches and entrepreneurial spirit. A registered dental hygienist by profession, Tiffany has expanded her influence far beyond the dental chair. She’s the author of a groundbreaking book on dental hygiene management, with a second edition on the way, reflecting her ongoing commitment to education and leadership in her field. Her website and LinkedIn profile are testaments to her dedication, showcasing her initiatives and the substantial network of professionals who support and endorse her vision. Today, we’ll explore how Tiffany’s strategies can transform the dental hygiene department into a cornerstone of successful dental practice.

Show Highlights:

• Building a successful hygiene department in a dental practice.
• Soft skills in dentistry, and the importance of building patient trust.
• Empowering dental hygienists to build practices through relationships and soft skills.
• Dental hygiene practice management and patient care.
• Improving dental hygiene appointments by prioritizing patient connections and efficient workflows.
• Improving hygiene department productivity and patient care through time management and strategic scheduling.
• Improving dental hygiene practices through effective communication and metrics.
• Dental hygiene practice within a dental practice, emphasizing patient satisfaction and staff empowerment.

Links and Resources:

Connect with Tiffany Wuebben on Facebook | LinkedIn | Website

Download the PDF version of the book Hygienepreneur

https://bit.ly/42sQrwG



We are delighted to have Dr. Christina Radics joining us from Malaga, Spain, today.

Christina shares thought-provoking posts on LinkedIn, offering deep and meaningful information and conducting insightful polls. She has also written a book that will be coming out soon. We read the first chapter last week, and it was most impressive!

Christina grew up in a multicultural household in Sweden, where she learned to adapt to different personalities but also experienced the strain of constant arguments between her parents. As a result, she developed perfectionistic tendencies and a desire to please others. She initially wanted to become a psychologist but settled for dentistry because it offered more stability. However, she found dentistry triggering due to its demand for perfection.

Moving to Spain and juggling work with family life, Christina neglected her mental well-being, eventually leading her to the brink of burnout. She is now on a mission to raise awareness about the warning signs of burnout and the importance of self-awareness in maintaining mental health.

Join us as we navigate Christina’s fascinating journey and powerful insights.

Show Highlights:

• Christina explains how her stressful childhood led her to perfectionism
• Christina shares her struggles with burnout
• How childhood trauma can lead to emotional numbness
• Why dentistry can be a challenging profession
• Why dentistry professionals must prioritize their self-care
• How burnout is a prevalent issue within the dental profession
• Christina discusses a course she attended on becoming happier dentists
• How to shift from burnout to joy in dentistry
• How Christina’s upcoming book aims to provide dentists facing burnout with a sense of community and resilience

Links and Resources:

Dr. Christina Radics on LinkedIn

We are delighted to welcome Lourdes Berlanga as our guest for this week’s episode of The Fearless Dentistry Podcast. Lourdes is the Director of Practice Development and the Treatment Coordinator for an orthodontic practice in Los Angeles, California.

Although Lourdes could not pursue her lifelong dream of becoming a doctor, she ultimately found her purpose in dental care, starting with the basics in the field and gradually advancing to administrative roles. She later acquired graphic design, marketing, and communication skills to help her reach a broader audience when promoting dental practices.

Lourdes joins us today to discuss her responsibilities as Director of Practice Development and Treatment Coordinator, as both roles are essential for the growth and maintenance of the practice and pivotal for shaping the overall patient experience.

Join us as Lourdes shares valuable insights on growing a dental practice from her years of hands-on experience.

Show Highlights:

• The marketing component that Lourdes finds most effective for attracting the right kind of patients to a dental practice.
• How Lourdes incorporated music into a successful marketing strategy she used to reach out to workers in Northern California
• Why a treatment coordinator is an integral part of a dental practice
• Why doctors and dentists must listen to their staff first
• How many patients become emotional when validated and feel understood
• Why effective communication is crucial when marketing dental practices
• The importance of using appropriate language and tailoring marketing communication to the listener
• How clear communication, consistent messaging, simple language, and repetition help to build patients’ trust in a practice
• Why dentists need to treat their staff respectfully and regard them as integral parts of the team
• Why a human connection is invaluable in the dental field

Links and Resources

Lourdes Berlanga on LinkedIn

From a humble start as a dental assistant to a vanguard of change in the dental sphere, Melissa Turner joins us on Fearless Dentistry to share an empowering narrative that reshapes the contours of patient care and professional growth. Her voyage of transformation – from being a voiceless individual to a potent influence in the dental community – is not just her story, but a beacon for any professional striving to mold a more inclusive and empathetic industry. With the spirit of a mother intent on imparting strength to her daughters, Melissa infuses her insights on diversity, leadership, and the need for a dental revolution.

Imagine sitting in the dental chair and feeling heard, truly heard. This episode illuminates the unconventional yet profound concept of story listening – an approach that transcends the mundane check-ups to foster genuine connections. With Melissa’s wisdom guiding our conversation, we unlock the strategies to embed this philosophy into every layer of a dental practice. Through anecdotes that extend beyond the clinic walls, we uncover the universal resonance of attentive listening. This is not just about enhancing patient loyalty, but also about nurturing relationships that enrich our personal lives.

As we wrap up, we reflect on the potency of voices within the dental profession, especially ones that dare to challenge norms and bridge generational divides. Melissa’s advocacy for adaptable, fearless practices shines through as she recounts her experiences with introducing innovative patient care techniques. With a heartfelt thank you to our transformative guest, we extend an invitation to our listeners: join the Fearless Dentistry community, where every conversation is an opportunity to redefine the essence of dentistry and draw inspiration to spread smiles until we meet again.

FearlessDentistryPodcast.com

linkedin.com/in/drjohnrgordon

https://www.facebook.com/cosmeticdentist?mibextid=LQQJ4d

Ever wonder why some dental practices thrive while others merely survive? The key might just lie in how well a dentist can waltz through the intricate steps of case acceptance and patient trust. On Fearless Dentistry, I, Dr. John Gordon, sit down with the esteemed dental business coach Sophia Dunkley to examine the pulse of a flourishing dental practice. Sophia unravels her blueprints for nurturing patient relations and cultivating an environment where case acceptance becomes a natural outcome of empathetic engagement.

This episode is more than a mere discussion; it's an emotional journey through the heart of dental practice marketing and patient care. As I share my own stories and strategies on bridging the gap between professional respect and a welcoming atmosphere, Sophia eloquently details how emotions significantly sway patient decisions. We both underscore the transformative power of understanding and tapping into the patient's emotional experience, especially when it comes to life-altering procedures like dental implants.

Leadership, communication, and culture—these are not just buzzwords but essential elements for any dentist aspiring to lead a practice that changes lives. We consider the emotional resonance of a patient's smile and how leaders in dentistry can wield their influence to elevate both their team and patient experiences. Lastly, we tackle the fears and barriers that dentists face in recommending high-value treatment plans. With Sophia's expert guidance, this episode promises insights into overcoming these hurdles and embracing the profound satisfaction that comes with making a real difference in patients' lives. Join us on this transformative exploration to discover the art of case acceptance in dentistry.
Connect with Sophia:

www.thepracticenavigator.com

1-347-878-9134 Mobile

FearlessDentistryPodcast.com

linkedin.com/in/drjohnrgordon

https://www.facebook.com/cosmeticdentist?mibextid=LQQJ4d

Unlock the transformative power of authenticity in your dental practice with the wisdom of Michael Anderson, the co-founder of Wonderist, a dental marketing agency, and Your Virtual Consult. This episode peels back the curtain on the game-changing strategies that can magnetize new patients to your door. We candidly discuss the shift from generic stock images to personalized content that truly resonates, and we dissect the art of niche marketing in dentistry, revealing how specificity can be your strongest asset.

Venture with us into the realm of creating unforgettable dental experiences, where the scent of freshly baked cookies and warm, personal touches make all the difference. You'll hear anecdotal treasures and professional advice that underscore the importance of the intangible in crafting a practice that lingers in the minds of patients. Moreover, we'll explore the integration of technology in dentistry, from the convenience of virtual consultations to how AI and digital advancements are reshaping the landscape of patient care while still cherishing the human connection at its heart.

As we wrap up this insightful discourse, you'll appreciate the candid reflections on embracing technology without losing the essence of personalized patient relationships. Michael Anderson imparts his expertise on harnessing the virtual console to elevate your practice. Follow along as we guide you through the journey of becoming a fearless dental practitioner who's not afraid to push boundaries and make a lasting impact. Subscribe now and join the ranks of those leading the charge in innovative, authentic dental marketing.

Ways to connect with Michael:

email: michale.anderson@wonderistagency.com

for questions about marketing: www.wonderistagency.com

for questions about virtual consults:
www.yourvirtualconsult.com

FearlessDentistryPodcast.com

linkedin.com/in/drjohnrgordon

https://www.facebook.com/cosmeticdentist?mibextid=LQQJ4d

When you think of marketing, do you envision spreadsheets and sterile statistics? Think again. My fascinating guest, Kristie Boltz, CEO of My Dental CMO, joins me, Dr. John Gordon, to redefine marketing in the dental world. Together, we uncover the heartbeat of practice growth - a synergy of culture, team empowerment, and the art of building transformational relationships with patients. Kristie's vibrant energy and unique life experiences, from charity cycling to culinary passions, exemplify the dynamic intersection of personal evolution and professional success.

Step into a realm where patients are not mere numbers but heroes of their dental journey. This episode isn't just a masterclass in attracting clientele; it's a deeper conversation about the power of authentic connections. We revisit my early days under the tutelage of Dr. Bill McKee, reflecting on the critical value of simplicity in both defining our ideal patients and measuring the success of a practice. This insightful exchange transcends the typical marketing chat, highlighting the profound implications of trust and companionship in dentistry, and how they enhance patient satisfaction and business prosperity.

Let's shatter the mold of conventional patient engagement, focusing on the essence of storytelling where empathy is our guiding star. As we embrace the lessons from Peter Drucker and "As a Man Thinketh," we realize that the thread weaving through every successful practice is the unyielding commitment to personal and professional growth. Join us for an invigorating discussion that promises to leave you with a renewed perspective on not just how to run a dental practice, but how to continuously nurture the spirit of self-improvement that lies at the heart of every interaction, every smile, every life we touch.

Connect with Kristie:

http://www.mydentalcmo.com/

mydentalcmo@gmail.com

FearlessDentistryPodcast.com

linkedin.com/in/drjohnrgordon

https://www.facebook.com/cosmeticdentist?mibextid=LQQJ4d