About the Episode:

Kayla Ellice from Inception Marketing, advises aspiring marketers, particularly in the tech sector. She addresses the challenges of operating solo or with agencies, stressing the need for clear communication and boundary-setting. Kayla specializes in tackling tech-specific marketing hurdles like lead generation. Clients seek her for guidance on aligning sales and marketing efforts. She narrates a case study of converting initially disinterested clients, sharing her business journey and future aspirations. Kayla emphasizes the importance of niche specialization and understanding client needs.

About the Guest:

Kayla Ellice is an experienced marketer with over 13 years experience in B2B marketing with a number of those being in the tech space. Holding a Bachelor Degree in Marketing and Public Relations as well as a Master’s Degree in both Project Management and Marketing.She is passionate about helping businesses maximize their marketing spend, generate leads, and increase their brand reputation. She is data-driven, team-oriented, and proficient in a number of marketing platforms and software. She enjoys staying updated on the latest trends and innovations in the mobility sector, and applying them to her marketing campaigns. She also loves to mentor and empower her marketing team, and help them reach their full potential.

Connect with Kayla Ellice:

Email:📧kayla@inceptionmarketing.com.au

hello@inceptionmarketing.com.au

Websites:https://inceptionmarketing.com.au/

Linkedin :https://www.linkedin.com/in/kayla-ellice/

About the Host: Dr. Priya Jaganathan

Welcome to "Pivot 2 Thrive," a podcast where transformation is central, and small changes lead to big shifts. I'm your host, Dr. Priya Jaganathan, a seasoned Business Coach, Marketing Strategist, and Infopreneur. With a rich background in guiding individuals and businesses to pivot and thrive, I bring a wealth of knowledge and insights to each episode. Each episode of "Pivot 2 Thrive" is crafted to inspire and empower you, whether you're just starting out or ready to take your business to the next level. Stay tuned for thought-provoking discussions, expert advice, and transformative strategies.

Connect with Me:

Email: 📧 priya@pivot2thrive.com.au

Websites: https://pivot2thrive.com.au/links

LinkedIn : https://www.linkedin.com/in/priyajaganathan/

Instagram : https://www.instagram.com/drpriyajaganathan/?hl=en

Facebook : https://www.facebook.com/pivottothrive/

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