Ep.102 - Most companies create content. Few create content people actually want to watch. In this episode of Endless Customers, Alex Winter sits down with Isabelle Braeutigam, Director of Marketing at Custom Built, to break down how a local remodeler built a full-blown TV show that now airs nationwide.

This isn’t just a marketing success story. It’s a roadmap for companies tired of scattered efforts and ready to build a content engine that drives real results. Isabelle shares how they moved from outsourcing everything to building an in-house team, aligned sales and marketing, and turned episodic video into a platform for community, storytelling, and sales.

Highlights include:

• Why Custom Built abandoned the agency model and brought marketing in-house
• The unexpected way a YouTube series turned into a national TV show
• How they repurpose every episode into dozens of assets
• What makes their video-first culture actually work
• How one episode helped close a deal before sales even picked up the phone

If you’re stuck between trying new tactics and seeing no traction, this episode offers a clear, proven path forward.

🎧 Subscribe, leave a review, and follow for more honest conversations about content, sales, and building trust that scales.

Check out the full article here!

https://callcustombuilt.com/

Ep.101 - Most companies create content. Few turn it into consistent, measurable revenue. In this episode of Endless Customers, Alex Winter sits down with Jorge Gonzalez and Bryn Jones of MoveMobility, along with IMPACT Executive Coach Allison Riggs, to unpack how they transformed scattered content and internal misalignment into over $6 million in marketing revenue. This isn’t a case study about quick wins. It’s a real look at what happens when a company decides to stop outsourcing their voice and start building trust from the inside out.

Highlights include:

• What changed when sales and marketing finally aligned
• How Assignment Selling helped close deals faster, with more confidence
• Why radical honesty in content turned buyers into loyal advocates
• What keeps MoveMobility investing in content, even after major success

If you’ve ever wondered what it really takes to become the most trusted voice in your space, this episode shows you what it looks like in action.

Subscribe, leave a review, and follow for more honest conversations about alignment, sales, and content that earns trust. Check out the full article here!

https://movemobility.ca/

Ep. 100 - In this special 100th episode of the Endless Customers Podcast, Alex Winter sits down with Marcus Sheridan, author of Endless Customers, for a live conversation filmed at IMPACT Live Chicago.

This episode goes beyond strategy. It’s about the mindset shift required to move from marketing noise to lasting impact. Marcus shares the habits of high-trust brands, the missteps that quietly derail teams, and how to turn content into a true company-wide advantage.

Highlights include: - How to navigate online criticism without derailing your message - What separates companies that thrive with Endless Customers from those that stall out - Why alignment from sales leadership is a non-negotiable - How to build a brand that feels human—even with AI in the mix

If you’re ready to lead your space with content that earns attention and trust, this one’s worth your time.

🎧 Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and what it means to lead with trust. Check out the full article here!

Ep.99 - What is clear messaging? Is it just website copy? A brand voice? Or something deeper that shapes everything your company says and does? In this episode of Endless Customers, Alex Winter sits down with Tom DiScipio, Managing Partner and Client Advisor at IMPACT, to unpack what clear messaging truly means and why most companies get it wrong. If your website isn’t converting, your sales team is saying something different from your marketing, or your content feels flat, this episode offers a roadmap to fix it.

Highlights include:

• Why clear messaging goes beyond copy and why that matters
• The two frameworks that can sharpen your message fast
• How to spot self-centered messaging and rewrite it to connect
• Why AI is reshaping how messaging works and what to do about it

If your team struggles to explain what makes your business different, or you’re tired of sounding like everyone else, this is your guide to building a message that resonates with buyers.

Stay Connected: Like, comment, and follow for more honest insights on messaging, sales, and building trust in a noisy world.

#EndlessCustomers #ClearMessaging #SalesAlignment #ContentStrategy #B2BMarketing #IMPACTplus #MessagingFramework #TrustContent

Ep.98 - Is your content marketing actually driving business growth or just adding to your to-do list? In this episode of Endless Customers, I sit down with Jason Azocar, Founder and CEO of HubSearch, to dig into why so many companies struggle to get real results from their content. We break down how data, strategy, tech, and AI can transform your efforts from “nice to have” to “revenue-driving.” If you’ve ever wondered why your blogs and videos aren’t moving the needle, this episode gives you a clear, actionable path forward.

Highlights include:

• Why today’s content managers need to be part strategist, analyst, and technologist.
• How to use data and tools like HubSpot to track and optimize every piece of content.
• The smartest ways to adopt AI without losing the human touch.
• A behind-the-scenes look at HubSearch’s breakthrough with the HubSpot Salary Guide.

If you’re ready to stop guessing and start growing, this conversation is your roadmap.

🔔 Stay connected: Like, share, and subscribe for more real-world advice on content, marketing strategy, AI, and growth.

Check out the full article here!

Ep.97 - Is AI really the solution business owners have been hoping for, or just another overwhelming trend to keep up with? In this episode of Endless Customers, Alex Winter sits down with Kyle Jepson, Principal Marketing Evangelist at HubSpot, to dig into how AI can actually save you time, cut costs, and make life easier, without losing the human touch your buyers still expect. If you’ve been feeling stretched thin trying to figure out where AI fits into your business, this episode gives you clear, no-fluff advice you can start applying today.

Highlights include:

• How to quickly create 18,000 words of authentic, helpful content in just a few hours
• Why community-driven learning gives you a long-term edge
• The smartest ways to start using AI without getting overwhelmed or losing control
• How AI is reshaping customer support, content strategy, and Assignment Selling

If you've been waiting for a practical, manageable way to get started with AI... this is it.

🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, AI, and building trust in a changing world.

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Check out the full article here!

Are reviews worth the effort? Do they actually drive leads? And how honest should you be when writing them? In this episode of Endless Customers, Alex Winter sits down with Allison Riggs, Coach at IMPACT, to explore why reviews are one of the most underused trust-building tools in your marketing strategy. If you’re unsure how reviews fit into your content plan or worried about what happens when someone leaves a bad one, this episode delivers clear, no-fluff advice on how to make reviews work for your brand.

Highlights include:

• Why reviews help buyers self-qualify before they ever talk to sales
• How to write review content that’s honest, helpful, and gets found
• Why showing the pros and cons (yes, really) builds trust faster
• How AI is reading your reviews—and why that matters right now

If you've been waiting for a sign to start writing reviews that actually drive business... this is it.

🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, and building trust in the age of AI.

—————— Check out the full article here 👉 https://www.impactplus.com/learning-center?pageNumber=0&sortType=published_date&sortOrder=desc&resource_type=7

Ep.95 - You’ve heard the phrase: “Your business needs to become a media company.” But what does that actually mean, and how do you pull it off without a marketing team or a big budget? In this episode of Endless Customers, Alex Winter sits down with IMPACT Head Coach Brian Casey to unpack the shift every business must make to earn trust in 2025 and beyond. If you're in roofing, manufacturing, or home services and are still thinking content and video “aren’t for you,” this conversation will challenge that and give you a starting point.

Highlights include:

• Why today’s buyers trust content more than salespeople (and what that means for your team)
• The biggest misconceptions about being a “media company” and the truth behind them
• Why video is your fastest trust-builder (even if you're camera shy)
• How real companies are using simple, unpolished content to drive engagement, leads, and even hiring
• When to hire a videographer and how that hire can transform your sales team

This isn’t a trend. It’s the future of how buyers make decisions. And the companies who show up with answers will be the ones that win.

🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, and building trust in the age of AI.