Ep.102 - Most companies create content. Few create content people actually want to watch. In this episode of Endless Customers, Alex Winter sits down with Isabelle Braeutigam, Director of Marketing at Custom Built, to break down how a local remodeler built a full-blown TV show that now airs nationwide.

This isn’t just a marketing success story. It’s a roadmap for companies tired of scattered efforts and ready to build a content engine that drives real results. Isabelle shares how they moved from outsourcing everything to building an in-house team, aligned sales and marketing, and turned episodic video into a platform for community, storytelling, and sales.

Highlights include:

• Why Custom Built abandoned the agency model and brought marketing in-house
• The unexpected way a YouTube series turned into a national TV show
• How they repurpose every episode into dozens of assets
• What makes their video-first culture actually work
• How one episode helped close a deal before sales even picked up the phone

If you’re stuck between trying new tactics and seeing no traction, this episode offers a clear, proven path forward.

🎧 Subscribe, leave a review, and follow for more honest conversations about content, sales, and building trust that scales.

Check out the full article here!

https://callcustombuilt.com/

Ep.101 - Most companies create content. Few turn it into consistent, measurable revenue. In this episode of Endless Customers, Alex Winter sits down with Jorge Gonzalez and Bryn Jones of MoveMobility, along with IMPACT Executive Coach Allison Riggs, to unpack how they transformed scattered content and internal misalignment into over $6 million in marketing revenue. This isn’t a case study about quick wins. It’s a real look at what happens when a company decides to stop outsourcing their voice and start building trust from the inside out.

Highlights include:

• What changed when sales and marketing finally aligned
• How Assignment Selling helped close deals faster, with more confidence
• Why radical honesty in content turned buyers into loyal advocates
• What keeps MoveMobility investing in content, even after major success

If you’ve ever wondered what it really takes to become the most trusted voice in your space, this episode shows you what it looks like in action.

Subscribe, leave a review, and follow for more honest conversations about alignment, sales, and content that earns trust. Check out the full article here!

https://movemobility.ca/

Ep. 100 - In this special 100th episode of the Endless Customers Podcast, Alex Winter sits down with Marcus Sheridan, author of Endless Customers, for a live conversation filmed at IMPACT Live Chicago.

This episode goes beyond strategy. It’s about the mindset shift required to move from marketing noise to lasting impact. Marcus shares the habits of high-trust brands, the missteps that quietly derail teams, and how to turn content into a true company-wide advantage.

Highlights include: - How to navigate online criticism without derailing your message - What separates companies that thrive with Endless Customers from those that stall out - Why alignment from sales leadership is a non-negotiable - How to build a brand that feels human—even with AI in the mix

If you’re ready to lead your space with content that earns attention and trust, this one’s worth your time.

🎧 Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and what it means to lead with trust. Check out the full article here!