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Empowered Presence™

Empowered Presence™

By: Melanie L. Denny
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 The Empowered Presence podcase was created for executive women of color who are looking to expand their visibility and make a deeper impact with the power of personal branding. In each episode, we share strategies and tips on how to build their visibility, authority, and thought leadership without sacrificing authenticity.2023 Career Success Economics Education
Episodes
  • Building a personal brand that resonates across generations (From Boomers to Gen Z)

    Building a personal brand that resonates across generations (From Boomers to Gen Z)
    Aug 28 2024
    In this episode, host Melanie L. Denny welcomes Dr. Carol Parker Walsh, an expert in transformative leadership and human development. They discuss the impact of generational differences in the workplace on personal branding and leadership. Dr. Walsh, drawing from over 20 years of research, highlights the distinct characteristics and values of Baby Boomers, Generation X, Millennials, and Generation Z. The conversation covers how these generational traits influence work ethics, communication styles, and professional expectations. The episode underscores the importance of empathy, continuous learning, and authenticity in navigating intergenerational dynamics. GUEST BIO: Dr. Carol Parker Walsh is an expert in transformative leadership and human development and has been recognized with multiple awards for her profound impact. As the CEO and founder of Carol Parker Walsh Consulting Group, her firm specializes in leadership development, executive coaching, and talent optimization and partners with leading organizations to cultivate a culture that accelerates leadership capabilities and drives future organizational success. With an extensive and diverse background spanning three decades as an employment attorney, consultant, researcher, brand strategist, and senior leader in major health and academic institutions, Dr. Parker Walsh offers unparalleled insights for guiding leaders and organizations. She’s been a TEDx speaker and Amazon best-selling author, and her peers have recognized her as a member of the Forbes Coaches Council, ForbesBLK, Newsweek Expert Forum, and Entrepreneur's Leadership Network. She's a mentor to other young professionals, a Fellow of the Harvard Institute of Coaching, a frequent keynote speaker, and a trusted career and leadership expert on ABC's AM Northwest Morning Show. Dr. Parker Walsh's academic achievements include a JD from Chicago-Kent College of Law, two Masters in Human and Organizational Development, a PhD from Fielding Graduate University, and a certificate in Management Development from Harvard University. Her firm intentionally partners with forward-thinking organizations, prioritizing a people-centered approach to nurturing leaders at every level. LINKS: Visit Dr. Parker Walsh’s website: https://www.carolparkerwalsh.com Follow Dr. Parker Walsh on LinkedIn: https://www.linkedin.com/in/parkerwalsh Learn more about Empowered Presence: www.myempoweredpresence.com Book a call with Melanie: www.resume-evolution.com/letschat TIMESTAMPS: Introduction to the Episode (00:00:10) Guest Introduction (00:01:00) Importance of Generational Discussion (00:04:23) Historical Context of Generational Changes (00:05:06) Generational Characteristics Overview (00:07:23) Millennials and Work-Life Balance (00:09:21) Gen Z's Unique Perspective (00:10:29) Caution Against Generalization (00:11:35) Value of All Generations (00:12:40) Role of Technology in Generational Differences (00:13:49) Personal Reflections on Millennial Values (00:14:54) Millennials' Purpose-Driven Work Ethic (00:16:09) Disillusionment with Traditional Work Models (00:17:10) Understanding Generational Perspectives (00:19:01) Leadership Challenges with Generational Differences (00:20:31) Redefining Leadership (00:21:21) Generational Experiences in the Workplace (00:23:03) Empathy and Respect in Leadership (00:25:14) The Cycle of Generational Frustration (00:26:14) The Importance of Self-Awareness in Leadership (00:27:19) Adapting to the Future of Work (00:28:23) Creating an Authentic Workplace Culture (00:30:24) Merging Personal and Professional Lives (00:32:54) The Role of Leaders in Employee Growth (00:34:24) Motivating Through Routine Tasks (00:34:52) Understanding Your Impact (00:36:08) Branding and Professionalism (00:37:18) Unique Promise of Value (00:38:29) Finding Alignment (00:39:50) Defining Professionalism (00:41:59) Continual Learning Across Generations (00:43:33) Connecting with Dr. Carol Parker Walsh (00:45:07) Closing Thoughts (00:45:46)
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    47 mins
  • How to Build Your Personal Brand Outside of Social Media

    How to Build Your Personal Brand Outside of Social Media
    Aug 20 2024

    In this episode Danni White, CEO of DW Creative Consulting Agency, sits down tieh Melanie L. Denny to explore the complexities of building a personal brand without social media. They discuss its overwhelming nature and share alternative strategies for visibility.

    Both emphasize the importance of authenticity and consistent engagement beyond social media platforms. The episode concludes with actionable advice on building a robust personal brand through diversified methods, encouraging listeners to embrace their unique identities and stories.

    GUEST BIO:

    Danni White is the CEO of DW Creative Consulting Agency, a digital marketing firm specializing in elevating the visibility of small-to-midsize businesses and nonprofits. She is the author of 17 books and hosts the #Hashtags and Habits Podcast, which merges digital marketing, entrepreneurship, and personal growth.

    LINKS:

    • Subscribe to Danni’s email list: https://hashtagsandhabits.beehiiv.com/subscribe
    • Connect with Danni: https://stan.store/danniwhite
    • View Danni's media features: https://www.danniwhiteportfolio.com/
    • Connect with Danni on LinkedIn: https://www.linkedin.com/in/danniwhite/
    • Learn more about Empowered Presence: www.myempoweredpresence.com
    • Book a call with Melanie: www.resume-evolution.com/letschat

    TIMESTAMPS:

    Introduction to the Episode (00:00:10)

    Social Media's Love-Hate Relationship (00:01:02)

    Danni White's Background (00:02:26)

    The Shift to Social Media (00:03:53)

    Challenges of Social Media Trends (00:06:07)

    The Burden of Social Media Engagement (00:08:25)

    Mental Health and Social Media (00:11:22)

    Understanding Social Media as a Business (00:13:22)

    The Importance of Email Marketing (00:15:10)

    Effective Email Strategies (00:16:36)

    Building Email Lists (00:18:58)

    Podcasting for Visibility (00:20:06)

    Alternative Visibility Strategies (00:21:17)

    Collaboration and Partnerships (00:23:24)

    Content Writing for Authority (00:24:33)

    Finding Your Target Audience (00:29:35)

    Personal Branding Journey (00:33:28)

    Building a Personal Brand Through Content Creation (00:36:47)

    The Importance of Digital Footprint (00:38:26)

    Overcoming Fear and Imperfection (00:40:40)

    The Process of Continuous Improvement (00:41:04)

    Taking Action Despite Fear (00:43:40)

    Understanding Perception and Relevance (00:45:05)

    Value of Authenticity Over Perfection (00:46:01)

    Connecting with Danny (00:46:53)

    Empowered Presence Program Overview (00:48:25)

    Embracing Unique Experiences (00:51:39)
    Show More Show Less
    54 mins
  • The Secret to Making Your Personal Brand more PERSONAL

    The Secret to Making Your Personal Brand more PERSONAL
    Aug 13 2024

    Today we explore the transformative power of personal brand for business, with a special focus on executive women of color. The inspiring Morgan Chavis, a Detroit native and Hampton University alumna, who courageously transitioned from a corporate career to entrepreneurship shares her remarkable journey of founding Lusso Salon, Lusso Suites, and the nonprofit Lusso Gives.

    The discussion highlights the importance of authenticity, storytelling, and personal connections in creating a compelling brand. Morgan’s story unveils how personal challenges and relationships can shape a flourishing brand, providing invaluable insights for those navigating the complexities of black woman burnout. Tune in to discover the hidden secrets behind building a successful personal brand for business.

    GUEST BIO:

    Morgan Chavis is a proud native of Detroit, a wife, mother, and HBCU alumna of Hampton University. Post Morgan’s Business Management studies she budded in her corporate career with a humble beginning at Target and climbed the corporate ladder at Amazon in Staffing Management and Diversity, Equity and Inclusion Program Management.

    Though Morgan’s formal studies landed her in a corporate arena, her passion from childhood has been hair artistry and cosmetology. She obtained her cosmetology license alongside her business studies while at Hampton University and started a business, Lusso Salon, in 2019.

    After two years in business, Morgan exited Corporate America to embrace full-time entrepreneurship. This transition incepted her second business, Lusso Suites and a non-profit organization Lusso Gives. The Lusso Brand has continued to grow as Morgan is now a 1 on 1 business coach specializing in startup, growth and people leadership strategies for service based businesses. She’s made her mark as a business coach through motivational speaking, her podcast, “SeriouslyCEO” and her book “Leap Off the Ladder”.

    LINKS:

    • Visit Morgan’s website: www.thelussobrand.com
    • Follow Morgan on Instagram: https://www.instagram.com/lussoceo/
    • Follow Morgan on LinkedIn: https://www.linkedin.com/in/lussoceo/
    • Learn more about Empowered Presence: www.myempoweredpresence.com
    • Book a call with Melanie: www.resume-evolution.com/letschat

    TIMESTAMPS:

    Introduction to the Podcast (00:00:10)
    Introducing Morgan Chavis (00:00:49)
    Morgan's Background (00:01:36)
    The Importance of Personal Branding (00:03:57)
    Real-Life Experiences in Coaching (00:05:06)
    Challenges Faced During the Pandemic (00:07:14)
    Networking and Building Trust (00:08:25)
    Vision and Long-Term Goals (00:10:26)
    The CEO as the Brand (00:11:23)
    Analyzing Competitors for Business Growth (00:12:29)
    Overcoming Saturation in the Market (00:13:33)
    Human Connection in Branding (00:14:34)
    Building Brand Trust through Authenticity (00:17:07)
    Building a Personal Brand (00:18:56)
    The Importance of Authenticity (00:19:34)
    Networking Disappointments (00:20:19)
    Desired Brand Perception (00:21:11)
    Authenticity in Communication (00:22:12)
    Finding Balance in Professionalism (00:23:52)
    Customer Feedback and Authenticity (00:26:35)
    Infusing Flaws into Branding (00:29:10)
    Managing Patience in Business (00:30:17)
    The Meaning Behind Lusso (00:33:21)
    Transitioning to Business Coaching (00:34:44)
    Transitioning to Entrepreneurship (00:38:13)
    Embracing Your Gifts (00:39:25)
    Lessons in Patience (00:41:27)
    Connecting with Morgan (00:42:30)
    Leap Off the Ladder Book (00:43:31)
    Impactful Conversations (00:45:01)
    Empowered Presence Program (00:46:18)
    Unique Voices (00:48:45)
    Authentic Personal Branding (00:49:20)
    Invest in Yourself (00:50:11)
    Show More Show Less
    51 mins

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