In this episode Danni White, CEO of DW Creative Consulting Agency, sits down tieh Melanie L. Denny to explore the complexities of building a personal brand without social media. They discuss its overwhelming nature and share alternative strategies for visibility.

Both emphasize the importance of authenticity and consistent engagement beyond social media platforms. The episode concludes with actionable advice on building a robust personal brand through diversified methods, encouraging listeners to embrace their unique identities and stories.

GUEST BIO:

Danni White is the CEO of DW Creative Consulting Agency, a digital marketing firm specializing in elevating the visibility of small-to-midsize businesses and nonprofits. She is the author of 17 books and hosts the #Hashtags and Habits Podcast, which merges digital marketing, entrepreneurship, and personal growth.

LINKS:

• Subscribe to Danni’s email list: https://hashtagsandhabits.beehiiv.com/subscribe
• Connect with Danni: https://stan.store/danniwhite
• View Danni's media features: https://www.danniwhiteportfolio.com/
• Connect with Danni on LinkedIn: https://www.linkedin.com/in/danniwhite/
• Learn more about Empowered Presence: www.myempoweredpresence.com
• Book a call with Melanie: www.resume-evolution.com/letschat

TIMESTAMPS:

Introduction to the Episode (00:00:10)

Social Media's Love-Hate Relationship (00:01:02)

Danni White's Background (00:02:26)

The Shift to Social Media (00:03:53)

Challenges of Social Media Trends (00:06:07)

The Burden of Social Media Engagement (00:08:25)

Mental Health and Social Media (00:11:22)

Understanding Social Media as a Business (00:13:22)

The Importance of Email Marketing (00:15:10)

Effective Email Strategies (00:16:36)

Building Email Lists (00:18:58)

Podcasting for Visibility (00:20:06)

Alternative Visibility Strategies (00:21:17)

Collaboration and Partnerships (00:23:24)

Content Writing for Authority (00:24:33)

Finding Your Target Audience (00:29:35)

Personal Branding Journey (00:33:28)

Building a Personal Brand Through Content Creation (00:36:47)

The Importance of Digital Footprint (00:38:26)

Overcoming Fear and Imperfection (00:40:40)

The Process of Continuous Improvement (00:41:04)

Taking Action Despite Fear (00:43:40)

Understanding Perception and Relevance (00:45:05)

Value of Authenticity Over Perfection (00:46:01)

Connecting with Danny (00:46:53)

Empowered Presence Program Overview (00:48:25)

Embracing Unique Experiences (00:51:39)