In this episode Danni White, CEO of DW Creative Consulting Agency, sits down tieh Melanie L. Denny to explore the complexities of building a personal brand without social media. They discuss its overwhelming nature and share alternative strategies for visibility.

Both emphasize the importance of authenticity and consistent engagement beyond social media platforms. The episode concludes with actionable advice on building a robust personal brand through diversified methods, encouraging listeners to embrace their unique identities and stories.

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Danni White is the CEO of DW Creative Consulting Agency, a digital marketing firm specializing in elevating the visibility of small-to-midsize businesses and nonprofits. She is the author of 17 books and hosts the #Hashtags and Habits Podcast, which merges digital marketing, entrepreneurship, and personal growth.

LINKS:

• Subscribe to Danni’s email list: https://hashtagsandhabits.beehiiv.com/subscribe
• Connect with Danni: https://stan.store/danniwhite
• View Danni's media features: https://www.danniwhiteportfolio.com/
• Connect with Danni on LinkedIn: https://www.linkedin.com/in/danniwhite/
• Learn more about Empowered Presence: www.myempoweredpresence.com
• Book a call with Melanie: www.resume-evolution.com/letschat

TIMESTAMPS:

Introduction to the Episode (00:00:10)

Social Media's Love-Hate Relationship (00:01:02)

Danni White's Background (00:02:26)

The Shift to Social Media (00:03:53)

Challenges of Social Media Trends (00:06:07)

The Burden of Social Media Engagement (00:08:25)

Mental Health and Social Media (00:11:22)

Understanding Social Media as a Business (00:13:22)

The Importance of Email Marketing (00:15:10)

Effective Email Strategies (00:16:36)

Building Email Lists (00:18:58)

Podcasting for Visibility (00:20:06)

Alternative Visibility Strategies (00:21:17)

Collaboration and Partnerships (00:23:24)

Content Writing for Authority (00:24:33)

Finding Your Target Audience (00:29:35)

Personal Branding Journey (00:33:28)

Building a Personal Brand Through Content Creation (00:36:47)

The Importance of Digital Footprint (00:38:26)

Overcoming Fear and Imperfection (00:40:40)

The Process of Continuous Improvement (00:41:04)

Taking Action Despite Fear (00:43:40)

Understanding Perception and Relevance (00:45:05)

Value of Authenticity Over Perfection (00:46:01)

Connecting with Danny (00:46:53)

Empowered Presence Program Overview (00:48:25)

Embracing Unique Experiences (00:51:39)

Today we explore the transformative power of personal brand for business, with a special focus on executive women of color. The inspiring Morgan Chavis, a Detroit native and Hampton University alumna, who courageously transitioned from a corporate career to entrepreneurship shares her remarkable journey of founding Lusso Salon, Lusso Suites, and the nonprofit Lusso Gives.

The discussion highlights the importance of authenticity, storytelling, and personal connections in creating a compelling brand. Morgan’s story unveils how personal challenges and relationships can shape a flourishing brand, providing invaluable insights for those navigating the complexities of black woman burnout. Tune in to discover the hidden secrets behind building a successful personal brand for business.

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Morgan Chavis is a proud native of Detroit, a wife, mother, and HBCU alumna of Hampton University. Post Morgan’s Business Management studies she budded in her corporate career with a humble beginning at Target and climbed the corporate ladder at Amazon in Staffing Management and Diversity, Equity and Inclusion Program Management.

Though Morgan’s formal studies landed her in a corporate arena, her passion from childhood has been hair artistry and cosmetology. She obtained her cosmetology license alongside her business studies while at Hampton University and started a business, Lusso Salon, in 2019.

After two years in business, Morgan exited Corporate America to embrace full-time entrepreneurship. This transition incepted her second business, Lusso Suites and a non-profit organization Lusso Gives. The Lusso Brand has continued to grow as Morgan is now a 1 on 1 business coach specializing in startup, growth and people leadership strategies for service based businesses. She’s made her mark as a business coach through motivational speaking, her podcast, “SeriouslyCEO” and her book “Leap Off the Ladder”.

LINKS:

• Visit Morgan’s website: www.thelussobrand.com
• Follow Morgan on Instagram: https://www.instagram.com/lussoceo/
• Follow Morgan on LinkedIn: https://www.linkedin.com/in/lussoceo/
• Learn more about Empowered Presence: www.myempoweredpresence.com
• Book a call with Melanie: www.resume-evolution.com/letschat

TIMESTAMPS:

Introduction to the Podcast (00:00:10)
Introducing Morgan Chavis (00:00:49)
Morgan's Background (00:01:36)
The Importance of Personal Branding (00:03:57)
Real-Life Experiences in Coaching (00:05:06)
Challenges Faced During the Pandemic (00:07:14)
Networking and Building Trust (00:08:25)
Vision and Long-Term Goals (00:10:26)
The CEO as the Brand (00:11:23)
Analyzing Competitors for Business Growth (00:12:29)
Overcoming Saturation in the Market (00:13:33)
Human Connection in Branding (00:14:34)
Building Brand Trust through Authenticity (00:17:07)
Building a Personal Brand (00:18:56)
The Importance of Authenticity (00:19:34)
Networking Disappointments (00:20:19)
Desired Brand Perception (00:21:11)
Authenticity in Communication (00:22:12)
Finding Balance in Professionalism (00:23:52)
Customer Feedback and Authenticity (00:26:35)
Infusing Flaws into Branding (00:29:10)
Managing Patience in Business (00:30:17)
The Meaning Behind Lusso (00:33:21)
Transitioning to Business Coaching (00:34:44)
Transitioning to Entrepreneurship (00:38:13)
Embracing Your Gifts (00:39:25)
Lessons in Patience (00:41:27)
Connecting with Morgan (00:42:30)
Leap Off the Ladder Book (00:43:31)
Impactful Conversations (00:45:01)
Empowered Presence Program (00:46:18)
Unique Voices (00:48:45)
Authentic Personal Branding (00:49:20)
Invest in Yourself (00:50:11)

Where did Black Girl Magic come from? Tune in to find out.

In this episode Melanie sits down with Kiwanee Crummey to explore the origins and significance of "Black Girl Magic." Kiwanee, chief designer at Society Bloom, discuss the resilience and authenticity of Black women.

She defines Black Girl Magic, addresses the challenges of code-switching and, emphasize the importance of creating safe spaces for self-expression. The episode encourages Black women to embrace their true selves and seek environments that value their authenticity.

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My name is Kiwanee Crummey and I am the Chief Designer and Strategist for Society Bloom--a design company that prioritizes the branding needs of black-owned, woman-owned businesses that serve our communities. A muse for all things black women, I find my greatest form of activism in BOLDLY embracing, exemplifying, serving, supporting, advocating for and celebrating US.

I serve full-time as a Program Manager a local nonprofit, where I get to extend my passion to the uplifting of other underrepresented groups. I am a mother to 3 amazing children who continue to inspire me to see the beauty in life's uncertainty. In my spare time, I enjoy reading and writing on the topics most near and dear to me--black women!

LINKS:

Follow Kiwanee on LinkedIn: https://www.linkedin.com/in/kiwaneecrummey/

Follow Kiwannee on Facebook: https://www.facebook.com/kiwanee.crummey.5

Learn more about Empowered Presence: www.myempoweredpresence.com

Book a call with Melanie: www.resume-evolution.com/letschat

In this episode, Melanie explores "what authentic means" with master life coach Cassandra Hill. They explore the importance of authenticity in personal branding, particularly for women of color. Cassandra shares her insights on the societal pressures and discrimination that often hinder black women from embracing their true selves in professional settings. They discuss the journey of self-discovery, the impact of societal beauty standards, and the significance of valuing one's contributions. The episode concludes with practical strategies for fostering self-worth and authenticity in both personal and professional spheres.

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Cassandra Hill is a Master Life Coach, Best-Selling Author, and Speaker. After overcoming systemic lupus with a regimen she developed; Cassandra birthed Holistic Living Consulting. Her mission is to transform the well-being of black women by renewing their mind, body, and soul utilizing an all-natural approach.

LINKS:

• Enroll in Cassandra’s course, Unlocking the True New Authentic You: https://cassandrahill.podia.com/unlocking-the-true-new-authentic-you
• Book a free call with Cassandra: https://linktr.ee/healercassandra
• Follow Cassandra on LinkedIn: http://www.linkedin.com/in/hillcassandra
• Visit Cassandra’s website: http://www.cassandrarhill.com
• Learn more about Empowered Presence: www.myempoweredpresence.com
• Book a call with Melanie: www.resume-evolution.com/letschat

In this episode, we are joined by Michelle Talbert, a relationship marketing strategist and community builder. We explore why building community is important in personal branding, particularly for women of color. The discussion covers storytelling, marketing, and sales strategies essential for connecting with others.

Michelle shares her journey from a legal career to mentoring women, emphasizing the strategic use of LinkedIn and other platforms. They also dive into the significance of self-reflection, leveraging past experiences, and maintaining authentic connections for professional growth.

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Recovering Lawyer Michelle Y. Talbert is a relationship marketing strategist, who’s been featured in Forbes, EBONY and other major publications. She speaks regularly for organizations such as SCORE and the Nasdaq Entrepreneurial Center. And was a contributing writer for Black Enterprise.

After 4 ½ years, she recently exited Her Power Space, the Woman forward, Men welcoming coworking space near Fort Lauderdale, that she founded in January 2020–selling the business to 3 of the Space’s existing members! A point of great pride for her!

As a divorced single mom, and after almost a decade of community college, Michelle graduated from Cornell University, then the University of Pennsylvania School of Law, with a business certificate from Wharton.

After a decade of corporate law practice in DC Michelle relocated to South Florida in 2015, where she has been an active member of the entrepreneurial ecosystem.

Michelle consults with corporations and law firms to create and enhance mentorship programming for their junior associates. Her motto is #weallwin

LINKS:

• Follow Michelle on LinkedIn: https://linkedin.com/in/michelleytalbert
• Book a free call with Michelle: herpowermoves.com/letschat
• Visit Michelle’s website: http://michelletalbert.com/
• Learn more about Empowered Presence: www.myempoweredpresence.com
• Book a call with Melanie: www.resume-evolution.com/letschat

In this episode of the Empowered Presence™ podcast, host Melanie L. Denny introduces Kenya Metoyer, a relationship coach specializing in emotional intelligence, empathy, and conflict resolution. Kenya shares her journey to becoming a coach and discusses the critical role of mood mastery and self-awareness in personal branding and professional relationships.

The conversation highlights the importance of managing personal moods, understanding emotional triggers, and applying emotional intelligence to navigate interpersonal dynamics. Kenya offers strategies for addressing professional conflicts and emphasizes the need for self-care and mindfulness to maintain healthy, productive relationships.

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Kenya Metoyer is a Relationship Coach that helps individuals unlearn and relearn Relationship Skills. I am passionate about emotional intelligence, empathy and connection, personal growth, mindfulness, and my signature topic Conflict Resolution. My journey has led me to specialize in transformative emotional journeys, healing through understanding, and self-discovery

LINKS:

Visit Kenya’s website: http://www.kkeepsake.com/

Follow Kenya on LinkedIn: www.linkedin.com/in/kenyaskeepsake

Follow Kenya on Instagram: www.instagram.com/kenyaskeepsake

Learn more about Empowered Presence: www.myempoweredpresence.com

Book a call with Melanie: www.resume-evolution.com/letschat