We’ve officially hit 100 episodes of the Empowered Business Podcast®, and I couldn’t imagine a better way to mark the milestone than diving into a conversation about one of the most powerful tools in my own business—email!

In this episode, I’m joined by my go-to email strategist, Cheryl Rerick, to talk about what’s really happening with deliverability, how AI is reshaping our inboxes, and what it means for the way we connect with our customers. This is a practical, no-BS conversation packed with strategies you can use right now to protect your list, increase engagement, and keep your emails profitable.

In Today’s Episode We Discuss:

Cheryl’s entrepreneurial journey: Cheryl opens up about how motherhood pushed her to build a flexible online business and how her love of email turned into a long-term, sustainable career.

The biggest deliverability shake-up in 20 years: We break down the major changes from Google, Yahoo, and Microsoft, what SPF, DKIM, and DMARC actually mean, and why authenticating your domain is no longer optional.

Why list cleaning is essential: I share my own experience cutting tens of thousands of people from my email list, what that did for my profits, and why engagement matters more than vanity metrics.

How AI is changing the inbox: We dig into AI-powered summaries, what they mean for your open rates, and how to adapt your emails so they still stand out.

Why personal connection still wins: I explain how bringing more of myself into my emails has transformed my engagement and why people will always choose to buy from people, not bots.

Practical takeaways for better email marketing: From keeping a consistent sending schedule to protecting your domain and focusing on human-first messaging, we cover the steps you can take right now to strengthen your email strategy.

Resources Mentioned:

Learn more about Cheryl via her website and connect with her on Instagram. IG Threads, Facebook, and Linkedin.

Grab Cheryl’s free Time to Conversion Calculator to figure out how long does it takes your email subscribers to buy.

Check out the Deliverability Unboxed workshop series (stay on top of constant email deliverability changes).

Join me for a hands-on workshop where you’ll go from idea to fully functioning GPT, ready to use as a lead magnet, product, upsell, or internal tool.

👉 Join me live on September 18, 2025, from 2-4 PM Eastern Time.

Sign me up!

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

AI is changing the way we run our businesses, but here’s the truth—it’s not a magic button that can replace your unique voice, perspective, or expertise.

In this episode of the Empowered Business Podcast®, I sit down with Ruth Poundwhite, author, coach, and host of the Soulful Sales Show, to talk about how we can use AI as a support tool without losing the human connection that makes our work stand out. Together, we explore the balance between speed and authenticity, why self-trust is more important than ever, and how to build businesses that honor both our values and capacity.

In Today’s Episode We Discuss:

The role of copywriting in the age of AI: We discuss whether AI threatens traditional copywriting businesses and why the value of human nuance, voice, and connection will always matter in marketing.

How I use AI in my business: I open up about how I rely on AI to organize ideas, structure products, and speed up workflows—but why my own perspective and personal stories are what truly connect with my audience and drive sales.

Finding your unique voice amidst AI-generated content: Ruth shares her “lightbulb moment” when she realized her sales copy sounded polished but completely lost her philosophy and soul—and how she shifted back to infusing her voice into every piece of content.

The importance of self-trust in the AI era: We talk about how easy it is to outsource decision-making to AI and why entrepreneurs—especially newer ones—need to practice discernment, strengthen their intuition, and trust their own ideas before leaning on tech.

Human connection versus AI dependency: From using AI as a “friend” to the rise of AI clones, we unpack the risks of replacing real human interaction with artificial support—and why genuine connection remains irreplaceable in business.

AI and mental health: We dive into both the helpful and harmful ways AI can impact mental health, from reducing overwhelm and providing structure to the risks of over-reliance and misinformation.

Why women must be part of the AI conversation: Ruth and I talk about why it’s critical for women to actively shape how AI develops—ensuring our perspectives and needs aren’t left out of the equati

Join me for a hands-on workshop where you’ll go from idea to fully functioning GPT, ready to use as a lead magnet, product, upsell, or internal tool.

👉 Join me live on September 18, 2025, from 2-4 PM Eastern Time.

Sign me up!

The AI Content Engine: See the Hidden GPT System Transforming Digital Products

It’s happening Tues, Sept 23, at 1 PM Eastern.

✅ 6 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 The AI Content Engine🚨

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

In this episode of The Empowered Business Podcast®, I’m bringing you behind the scenes into a candid conversation I had with my peer mastermind members. We gathered for an unfiltered roundtable discussion on recurring revenue—what’s working, what’s not, and the real strategies we use to build consistent income streams in our businesses.

You’ll hear insights from multiple business owners, including different approaches to memberships, payment plans, and beyond. My goal is to give you practical ideas and fresh perspectives that you can apply right now to grow reliable revenue in your own business.

In Today’s Episode We Discuss:

• Starting a membership with a small audience
• Low-ticket vs high-ticket membership models
• My unique “come and go as you please” membership philosophy
• The human element in the age of AI
• Get it done weeks and live workshop models
• Recurring revenue beyond memberships
• Payment plan strategies and alternatives
• Evergreen vs open/closed cart models
• Managing memberships during life challenges
• Creative recurring revenue ideas

Resources Mentioned:

Get to know the fabulous women in my peer mastermind group:

1. Destini Copp
2. Sage Grayson
3. Kate Kordsmeier
4. Faith Mariah
5. Liz Stapleton
6. Ruth Poundwhite

Join me for a hands-on workshop where you’ll go from idea to fully functioning GPT, ready to use as a lead magnet, product, upsell, or internal tool.

👉 Join me live on September 18, 2025, from 2-4 PM Eastern Time.

Sign me up!

The AI Content Engine: See the Hidden GPT System Transforming Digital Products

It’s happening Tues, Sept 23, at 1 PM Eastern.

✅ 6 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 The AI Content Engine🚨

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

In this episode of the Empowered Business Podcast, I’m joined by Andee Hart, an entrepreneur, sales strategist, mentor, and host of the She Sells Differently podcast. Andee’s journey from Fortune 500 sales executive to thriving candle business owner is nothing short of inspiring. We dig into her countercultural sales strategies, how she grew from making candles in her kitchen to selling in hundreds of boutiques, and the practical realities of leaving corporate life to go all in on your business. Whether you sell physical or digital products, you’ll take away valuable insights on sales, scaling, and standing out in a crowded market.

In Today’s Episode We Discuss:

• How Andee’s candle business started during the pandemic
• The realities of rapid business growth
• Making the leap from corporate to entrepreneurship
• Understanding business structures and taxes
• Wholesale vs. direct-to-consumer sales
• Marketing strategies for physical products
• Standing out in a saturated market
• Countercultural sales strategies

Resources Mentioned:

Connect with Andee on Linkedin, Instagram and Pinterest – visit her website at andeehart.com.

Learn more about the She Sells Differently podcast.

Check out Andee’s list of sales tools for entrepreneurs.

Explore Hart Design Company’s beautiful decor on Instagram.

As always, the best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®.

The AI Content Engine: See the Hidden GPT System Transforming Digital Products

It’s happening Tues, Sept 23, at 1 PM Eastern.

✅ 6 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 The AI Content Engine🚨

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

This week on the Empowered Business Podcast, I’m chatting with Amy Vaughn, CEO of Together Digital—a powerhouse community that’s redefining how women grow online businesses. We’re digging into why the old-school sales funnel just doesn’t cut it anymore and how a relationship-first approach can actually scale your impact faster.

Amy breaks down the “ask and give” networking model, why so many women feel left out of traditional spaces, and how real connection leads to real growth. We also talk about where AI fits into all of this—and how it’s leveling the playing field for business owners and moms alike.

If you’re ready to ditch transactional tactics and build something that actually feels good and grows, you’re going to love this one.

In Today’s Episode We Discuss:

How relationship-first business models outperform traditional sales funnels: I talked with Amy about how her community, Together Digital, flips the script on traditional funnels by putting the human experience first—and why that approach actually drives better results.

Why networking feels broken (and how we can fix it): We explored how women often feel shut out of typical networking environments and what it looks like to create more inclusive, authentic spaces where real connection can thrive.

The power of the “ask and give” exchange: Amy broke down how her community encourages women to both ask for help and give generously—and how this simple shift builds deeper trust and stronger business relationships.

Why scaling doesn’t mean removing yourself from your business: We challenged the idea that founders have to “step back” to grow. Amy explained why doing 1:1 onboarding and staying close to her members actually fuels scalability and retention.

Rethinking community design for women: We talked about how everything from the layout of networking events to the tone of conversation impacts whether women feel safe and seen—and how small changes can create a big impact.

How AI is helping women work smarter, not harder: Amy shared how she uses AI to multiply her small team’s efforts and how her members are using it to lead innovation inside their companies and simplify their lives at home.

How to lead the AI conversation at work—even if you’re not a tech expert: We discussed the importance of women staying at the forefront of AI adoption and how to confidently advocate for its responsible use in any professional setting.

Resources Mentioned:

Connect with Amy on LinkedIn and learn more about her community at TogetherInDigital.com. You can also find her on YouTube, Instagram & Facebook.

As always, the best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®.

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

In this episode of the Empowered Business Podcast, I’m sharing the behind-the-scenes strategy that helped us hit our highest revenue month of the year—without a single big launch. I’m breaking down why I moved away from weekly flash sales, how I’m using story-driven emails to connect and convert, and the role AI is playing (without taking over my voice).

If you’ve been wondering what’s working in digital product marketing right now, this is the episode you don’t want to miss!

In Today’s Episode We Discuss:

What’s working right now in my email strategy: I’m pulling back the curtain on the simple but powerful email shifts that helped generate our highest revenue month of the year—without a big launch. It’s proof that consistency and intentional messaging pay off.

Why I moved away from flash sale Fridays: I share the real reason I ditched our weekly flash sales, what I’ve learned about audience fatigue, and how to know when it’s time to pivot your sales approach.

The rise of connection-focused content: People want more than discounts—they want to feel connected. I explain why storytelling and showing up as the face behind the brand matters more now than ever, especially in the age of AI.

My new approach to writing emails with AI: Instead of starting with AI, I begin every email with a personal story. Then, I use AI to help with transitions and clarity. That one change has seriously improved our open and click rates.

How I structure the Empowered Edge Newsletter: I walk you through the exact format of my weekly strategy email—including conditional content, product highlights, and the sections that consistently drive engagement and sales.

Trends I’m seeing in sales patterns: Despite featuring shop deals on Friday, I’m not seeing conversions until Sunday. I talk about how I’m adjusting based on what the data is telling me—and how timing really impacts sales.

Resources Mentioned:

Let’s build your first app together in a day using Lovable! Register for the Monetize Your Magic Workshop.

Transform your digital products into GPTs the easy way with IP to GPT!

See what all the hoopla is about! Sign up for the Empowered Edge Newsletter.

Join me for a hands-on workshop where you’ll go from idea to fully functioning GPT, ready to use as a lead magnet, product, upsell, or internal tool.

👉 Join me live on September 18, 2025, from 2-4 PM Eastern Time.

Sign me up!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

In today’s episode, I’m building on the conversation I had with Jordan Gill in Episode 89. We’re diving deeper into one of the hottest, yet often overlooked, opportunities for entrepreneurs looking to create, sell, and scale digital products—no code apps. I want you to forget the endless PDFs and basic checklists for a minute because I’m going to reveal how interactive, user-friendly tools can take your lead generation, product offerings, and business efficiency to the next level.

I’m sharing five dynamic ways you can leverage no code apps for more leads, sales, and freedom – from crafting irresistible lead magnets and product enhancements to launching standalone tools, value-packed upgrades, and even replacing pricey software in your tech stack. Plus, I’m explaining how leveraging AI and no code platforms can unlock new streams of revenue for you—and I’m giving you a sneak peek at my upcoming workshop, Monetize Your Magic.

If you’re ready to work smarter, not harder, and turn your expertise into a thriving digital empire, this episode is your blueprint to get started.

In Today’s Episode We Discuss:

The untapped power of no-code apps: I share why no-code tools are one of the biggest missed opportunities for digital product creators—and how they can unlock more leads, sales, and freedom in your business.

Lead generation tools that convert: Instead of offering another PDF freebie, I talk about how to create high-value tools like calculators, quizzes, and workflows that give your audience instant wins—and convert like crazy.

Enhancing your digital products with usability tools: we explored how no-code apps can make your existing offers more effective and valuable by helping customers actually implement what they learn through smart, embedded tools.

Selling standalone tools as micro products: I share how you can package small, specific tools into paid products that solve real problems—everything from content repurposing planners to custody calendars and beyond.

Creating premium upgrades with interactive features: From turning templates into done-with-you tools to transforming spreadsheets into dynamic dashboards, I share ways to create upsells and order bumps that increase your average order value and wow your customers.

Replacing expensive tools in your tech stack: I explain how I’m using no-code to cut costs by replacing paid software with custom-built tools—starting with a $350/year app I recreated in minutes with Lovable.

Your systems are magic—it’s time to monetize them: I encourage you to recognize the value of your own frameworks and experiences—and how no-code apps can be the bridge to turning them into income-generating tools.

Resources Mentioned:

Let’s build your

Join me for a hands-on workshop where you’ll go from idea to fully functioning GPT, ready to use as a lead magnet, product, upsell, or internal tool.

👉 Join me live on September 18, 2025, from 2-4 PM Eastern Time.

Sign me up!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

I’m so excited to share this special bonus episode with you because I’m bringing you something completely different today—a live training I did called “Wait, AI Can Do What Now?”

Look, I know AI can feel overwhelming, especially when you’re trying to build and scale digital products without losing what makes YOU unique. That’s exactly why I created this training and why I’m sharing it with you now.

I’m going to take you behind the scenes of my custom-built GPT tools—the ones I use every single day to plan, build, and scale digital products smarter and faster. And here’s the thing: these tools don’t replace your expertise or personality. They amplify it.

You’ll hear me get real about my own journey from corporate burnout to building a thriving digital business. I’m sharing the exact strategies I use to validate ideas, streamline product creation, and write high-converting sales funnels. Plus, I’m diving into how AI-powered data analysis can tell you exactly what to tweak next for even better results.

If you’ve ever found yourself stuck staring at a blank document, overwhelmed by endless decisions, or worried that using AI will make you sound like everyone else—this episode is for you. I’m giving you real use cases, time-saving tactics that actually work, and a complete walk-through of what I call my custom GPT dream team.

Whether you’re brand new to AI or you’ve been playing around with it but want to uplevel your entire digital product workflow, I’m giving you actionable steps and the inspiration to work smarter, not harder. You’ll hear my unfiltered takes on what works, answers to real questions from my live audience, and exactly how the fusion of AI and proven strategy can fuel your own empowered business journey

In Today’s Episode We Discuss:

• How AI Is changing the digital product game
• The power of custom GPTs for digital creators
• Creating your product using AI (step-by-step)
• Building funnels with AI-powered support
• Analyzing and improving your funnel performance with AI
• Meet MonicaBot—My brain in AI form
• Who EBL AI Is for (Spoiler: everyone from newbies to experts)
• What’s inside Empowered Business Lab AI®

Resources Mentioned:
Join the

The AI Content Engine: See the Hidden GPT System Transforming Digital Products

It’s happening Tues, Sept 23, at 1 PM Eastern.

✅ 6 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 The AI Content Engine🚨

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®