I’m so excited to bring you today’s episode because we’re diving into one of the most important conversations happening in the digital business world right now—how to actually use AI to grow your business without losing your voice or your sanity.

I sat down with my good friend and digital marketing powerhouse Julie Chenell, who you probably know as the co-founder of Funnel Gorgeous and Digital Insiders. Julie is the real deal—she’s built multimillion-dollar businesses, isn’t afraid to speak the truth, and she’s using AI in ways that are seriously game-changing.

In this episode, we talk about everything from building a “second brain” to handle your ideas and content, to streamlining customer support, to how AI can actually support your expertise instead of replacing it. No hype. No fear-mongering. Just real talk about how you can use AI to make smarter decisions, get more done, and scale your digital product business on your terms.

Let’s cut through the noise and get into what’s really working. Trust me—you don’t want to miss this one.

In Today’s Episode We Discuss:

Julie’s entrepreneurial journey: Julie shares how she evolved from a mom blogger to building a multimillion-dollar business, including her successful pivot from ClickFunnels to High Level.

AI integration in business: We discuss how Julie is incorporating AI throughout Funnel Gorgeous, from customer support to education and even creating an AI employee with a dedicated phone number.

Using AI as your “second brain”: Julie explains her paradigm-shifting approach to using ChatGPT not just as a tool but as an extension of your thinking process by organizing and feeding it information consistently.

The value of human expertise with AI: We explore how AI enhances rather than replaces expertise, making experts more valuable by giving them better recall and data access.

Analysis of marketing performance: Julie shares how she uses AI to analyze webinar chat logs and performance data to improve future marketing efforts.

AI privacy concerns: We discuss common concerns about sharing intellectual property with AI and why many of these fears may be overblown for most business owners.

AI’s impact on content creation: We talk about how AI is becoming a mediator between content creators and consumers, and what this means for the future of digital products.

Custom GPTs vs. chat folders: Julie provides clarity on when to use custom GPTs versus simply using chat folders for personal use.

Resources Mentioned:

Learn more about Julie at JulieChenell.com.

Listen in on Julie's podcast - Million Dollar Grit.

Follow Julie Chenell on Instagram, Facebook, LinkedIn and X.

Check out Julie’s crazy popular Second Brain Training here.

Join us for a week of hands-on AI training for content creators. By the end our week together you will have a digital product outline ready to go! Sign up for free --> 🚨 Start Your AI Engines🚨

© 2021-2025 Froese Media LLC | All Rights Reserved

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Today, I'm sharing an exciting and deeply personal update - the relaunch of my OG Redefining Mom® brand—a project five years in the making. I'm walking you through my journey from launching Redefining Mom® as a mission-driven blog for working mothers, to letting it rest while building out my Empowered Business. And now, bringing it back with renewed purpose and practical new content.

You'll hear all about the 40 and Fearless Bundle, a collaboration with over 35 digital creators designed to celebrate my 40th birthday and provide real support for moms in every stage of life—from identity shifts and relationships, to finances, maternity, postpartum, productivity, and innovative AI hacks. You'll also be privy to a transparent look behind the scenes, detailing my process for rebuilding the brand, developing new email funnels, refining branding, and building out community-driven strategies.

This episode is not only an inspirational story of brand reinvention, but also a masterclass in how to revive a passion project with bold strategy, authenticity, and a focus on both meaningful impact and business scalability. If you’re looking for a little nudge to help you dust off your own long-shelved ideas, this episode is for you.

In Today’s Episode We Discuss:

• Redefining Mom Brand® Relaunch
• 40 & Fearless Bundle
• Six Content Pillars of Redefining Mom
• Brand Reinvention Strategy
• Behind-the-Scenes Documentation
• Tech Stack and Implementation
• Product Launch Strategy
• Future Plans for Redefining Mom

Resources Mentioned:

Grab the 40 & Fearless Bundle before it disappears at midnight on Friday 5/16!

Check out the brand new Redefining Mom® AI Mom Hacks workshop series.

Follow along behind the scenes with my Redefining Mom® brand relaunch with the Comeback Case Study.

Brows the Redefining Mom® Shop to see all of our digital product offerings.

© 2021-2025 Froese Media LLC | All Rights Reserved

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Visit the Empowered Shop®

Welcome to a transformative episode of the Empowered Business Podcast! In this episode, I pull back the curtain on the massive changes happening inside the Empowered Business Lab, highlighting how AI is shaking up the world of digital product creation and sales. I get real about my initial skepticism of AI and share the game-changing discoveries I've made once I started to embraced these powerful tools.

From slashing product development time—from months to mere hours—to mastering pricing strategies and optimizing sales funnels, I spills the secrets to building a sustainable, scalable, and profitable digital product business. Whether you’re just starting out or looking to future-proof your online shop, this episode is packed with actionable insights on using AI the smart way—without sacrificing your unique expertise.

If you’re ready to work smarter, not harder, and turn your expertise into a thriving digital product business, this is one episode you won’t want to miss!

In Today’s Episode We Discuss:

• Backstory and evolution of Empowered Business Lab®
• The changing digital landscape (2023 and Beyond)
• My initial skepticism and discovery with AI
• Empowered Business Lab AI®: A complete overhaul
• The limitations of AI in digital product creation
• Packaging and pricing digital products with AI
• Creating high-converting sales pages with AI
• Leveraging data and AI for funnel optimization
• Description of Empowered Business Lab AI®

Resources Mentioned:

Grab our BRAND NEW product - The Teach Your AI To Think Like You Guide.

Learn more about and enroll in the Empowered Business Lab AI® program.

Enroll in the Empowered Business Lab® AI by Sunday, May 4th at 11:59 PM Eastern and save $500!

© 2021-2025 Froese Media LLC | All Rights Reserved

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Visit the Empowered Shop®