We’ve officially hit 100 episodes of the Empowered Business Podcast®, and I couldn’t imagine a better way to mark the milestone than diving into a conversation about one of the most powerful tools in my own business—email!

In this episode, I’m joined by my go-to email strategist, Cheryl Rerick, to talk about what’s really happening with deliverability, how AI is reshaping our inboxes, and what it means for the way we connect with our customers. This is a practical, no-BS conversation packed with strategies you can use right now to protect your list, increase engagement, and keep your emails profitable.

In Today’s Episode We Discuss:

Cheryl’s entrepreneurial journey: Cheryl opens up about how motherhood pushed her to build a flexible online business and how her love of email turned into a long-term, sustainable career.

The biggest deliverability shake-up in 20 years: We break down the major changes from Google, Yahoo, and Microsoft, what SPF, DKIM, and DMARC actually mean, and why authenticating your domain is no longer optional.

Why list cleaning is essential: I share my own experience cutting tens of thousands of people from my email list, what that did for my profits, and why engagement matters more than vanity metrics.

How AI is changing the inbox: We dig into AI-powered summaries, what they mean for your open rates, and how to adapt your emails so they still stand out.

Why personal connection still wins: I explain how bringing more of myself into my emails has transformed my engagement and why people will always choose to buy from people, not bots.

Practical takeaways for better email marketing: From keeping a consistent sending schedule to protecting your domain and focusing on human-first messaging, we cover the steps you can take right now to strengthen your email strategy.

Resources Mentioned:

Learn more about Cheryl via her website and connect with her on Instagram. IG Threads, Facebook, and Linkedin.

Grab Cheryl’s free Time to Conversion Calculator to figure out how long does it takes your email subscribers to buy.

Check out the Deliverability Unboxed workshop series (stay on top of constant email deliverability changes).

Join me for a hands-on workshop where you’ll go from idea to fully functioning GPT, ready to use as a lead magnet, product, upsell, or internal tool.

👉 Join me live on September 18, 2025, from 2-4 PM Eastern Time.

Sign me up!

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

AI is changing the way we run our businesses, but here’s the truth—it’s not a magic button that can replace your unique voice, perspective, or expertise.

In this episode of the Empowered Business Podcast®, I sit down with Ruth Poundwhite, author, coach, and host of the Soulful Sales Show, to talk about how we can use AI as a support tool without losing the human connection that makes our work stand out. Together, we explore the balance between speed and authenticity, why self-trust is more important than ever, and how to build businesses that honor both our values and capacity.

In Today’s Episode We Discuss:

The role of copywriting in the age of AI: We discuss whether AI threatens traditional copywriting businesses and why the value of human nuance, voice, and connection will always matter in marketing.

How I use AI in my business: I open up about how I rely on AI to organize ideas, structure products, and speed up workflows—but why my own perspective and personal stories are what truly connect with my audience and drive sales.

Finding your unique voice amidst AI-generated content: Ruth shares her “lightbulb moment” when she realized her sales copy sounded polished but completely lost her philosophy and soul—and how she shifted back to infusing her voice into every piece of content.

The importance of self-trust in the AI era: We talk about how easy it is to outsource decision-making to AI and why entrepreneurs—especially newer ones—need to practice discernment, strengthen their intuition, and trust their own ideas before leaning on tech.

Human connection versus AI dependency: From using AI as a “friend” to the rise of AI clones, we unpack the risks of replacing real human interaction with artificial support—and why genuine connection remains irreplaceable in business.

AI and mental health: We dive into both the helpful and harmful ways AI can impact mental health, from reducing overwhelm and providing structure to the risks of over-reliance and misinformation.

Why women must be part of the AI conversation: Ruth and I talk about why it’s critical for women to actively shape how AI develops—ensuring our perspectives and needs aren’t left out of the equati

Join me for a hands-on workshop where you’ll go from idea to fully functioning GPT, ready to use as a lead magnet, product, upsell, or internal tool.

👉 Join me live on September 18, 2025, from 2-4 PM Eastern Time.

Sign me up!

The AI Content Engine: See the Hidden GPT System Transforming Digital Products

It’s happening Tues, Sept 23, at 1 PM Eastern.

✅ 6 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 The AI Content Engine🚨

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

In this episode of The Empowered Business Podcast®, I’m bringing you behind the scenes into a candid conversation I had with my peer mastermind members. We gathered for an unfiltered roundtable discussion on recurring revenue—what’s working, what’s not, and the real strategies we use to build consistent income streams in our businesses.

You’ll hear insights from multiple business owners, including different approaches to memberships, payment plans, and beyond. My goal is to give you practical ideas and fresh perspectives that you can apply right now to grow reliable revenue in your own business.

In Today’s Episode We Discuss:

• Starting a membership with a small audience
• Low-ticket vs high-ticket membership models
• My unique “come and go as you please” membership philosophy
• The human element in the age of AI
• Get it done weeks and live workshop models
• Recurring revenue beyond memberships
• Payment plan strategies and alternatives
• Evergreen vs open/closed cart models
• Managing memberships during life challenges
• Creative recurring revenue ideas

Resources Mentioned:

Get to know the fabulous women in my peer mastermind group:

1. Destini Copp
2. Sage Grayson
3. Kate Kordsmeier
4. Faith Mariah
5. Liz Stapleton
6. Ruth Poundwhite

Join me for a hands-on workshop where you’ll go from idea to fully functioning GPT, ready to use as a lead magnet, product, upsell, or internal tool.

👉 Join me live on September 18, 2025, from 2-4 PM Eastern Time.

Sign me up!

The AI Content Engine: See the Hidden GPT System Transforming Digital Products

It’s happening Tues, Sept 23, at 1 PM Eastern.

✅ 6 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 The AI Content Engine🚨

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®