• Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp

  • Mar 27 2024
  • Length: 30 mins
  • Podcast
Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp cover art

Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp

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  • Summary

  • Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you.

    In this episode, we discuss:

    • Data Hygiene The importance of a clean and segmented email list
    • The technical aspects of email deliverability
    • Why consistent engagement and respect for subscribers are key
    • What KPIs you should monitor
    • And of course... DMARC, SPF, and DKIM!

    Dive in:

    [05:24] Differentiating between delivery and deliverability is crucial.

    [07:42] Follow-up quickly with customers for engagement.

    [12:03] Setting up custom domain authentication is simple.

    [13:37] Security protocols for reducing spam and spoofing.

    [15:34] For effective email deliverability, cover these regulations now.

    [17:07] Insider Tips from Emilia and Ali!

    Find the notes here: https://keepopt.com/197

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    Get all the links and resources we mention & join our email list at https://keepopt.com

    Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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