• EP. 41 - How Product Marketing Can Help Sales Personalize Their Messaging And Get Buyers' Attention w/ Andre Piazza

  • Oct 23 2019
  • Length: 24 mins
  • Podcast
EP. 41 - How Product Marketing Can Help Sales Personalize Their Messaging And Get Buyers' Attention w/ Andre Piazza cover art

EP. 41 - How Product Marketing Can Help Sales Personalize Their Messaging And Get Buyers' Attention w/ Andre Piazza

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  • Summary

  • This episode I speak with Andre Piazza who has a long history of working as a product marketer in the tech industry for companies such as Dell and Quest Software. He currently serves as co-organizer of ProductTank Austin as well as the co-founder and host of a Portuguese-language podcast focused on the journey of entrepreneurs building new companies.

    In our conversation we discuss:

    • Why modern buyers aren’t giving your sales reps their attention

    • Product marketing’s role in the effort to align Sales and Marketing

    • How product marketing can help sales reps deliver personalized content and messaging to different customer personas throughout the buying experience

    Additional Resources:

    ProductTank Austin meetup

    Octanage podcast (in Portuguese)

    Engage with Andre on LinkedIn and Twitter

    Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
    Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify
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