• E201: Eric Seiberling from MXD Process

  • Apr 26 2024
  • Length: 31 mins
  • Podcast
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E201: Eric Seiberling from MXD Process

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  • Summary

  • We sit down with Eric Seiberling, the VP of Sales and Marketing at MXD Process, to talk about marketing for the industrial and manufacturing sectors.

    Eric shares his fascinating journey to becoming a marketing leader, highlighting his curiosity about why people do what they do. Additionally, he talked about MXD Process’ mission and unique marketing efforts.

    He discusses the importance of understanding customer needs, the role of AI in overcoming content debt, and how empathy is crucial in marketing.

    Not to be missed are Eric’s unique perspectives on metrics, branding, and product marketing.

    Finally, Eric advises young marketers to be curious, empathetic, and willing. From Eric’s sharing, we get to learn more about what it takes to transform businesses and make a real impact on people's lives and the bottom line.

    Tune in for an enlightening conversation on marketing strategies and leadership in this challenging industry!
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