• E200: Olga Noha from SplitMetrics

  • Apr 26 2024
  • Length: 23 mins
  • Podcast
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E200: Olga Noha from SplitMetrics

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  • Summary

  • This episode is your marketing inspiration for appreciating data and metrics in marketing! Olga Noha, the Chief Marketing Officer at SplitMetrics, joins us to discuss data-driven marketing and building demand generation engines.

    With an engineering degree, Olga discusses how she leveraged her technical skills to excel in marketing, a field she views as a 'people's puzzle.'

    She also provides a comprehensive overview of SplitMetrics and explains how the company serves as a growth engine for mobile marketing.

    Olga further delves into her multi-threaded go-to-market strategies, the importance of data-driven decisions, and the role of AI in speeding up processes.

    Another highlight of this talk is Olga’s emphasis on branding and product marketing in her industry. Lastly, she shares valuable advice for young marketers and encourages them to embrace uncertainties as opportunities for growth.

    If you’re looking to scale your business and build your demand generation efforts, you have Olga Noha to inspire you. Tune in to discover how to improve your marketing engines today!
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