• Distinction with Differentiators (The ‘M&M’ Episode) - EP137

  • Nov 2 2023
  • Length: 7 mins
  • Podcast
Distinction with Differentiators (The ‘M&M’ Episode) - EP137 cover art

Distinction with Differentiators (The ‘M&M’ Episode) - EP137

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  • Summary

  • To win business with RFPs, you’ve got to distinguish yourself from the competition in your response.

    But what if you don’t know what your differentiators are?

    On this episode of The RFP Success Show, I share my M&M analogy for discovering what makes your company different and better than the rest.

    I discuss why it’s challenging to identify the ‘candy coating’ in your own business and explain what question to ask clients and employees to uncover your differentiators.

    Listen in for insight on what to do if your business lacks a candy coating and learn how to take your business from simple peanut to delicious M&M in your proposal response!

    Key Takeaways  

    Why it’s crucial to distinguish yourself from competitors in an RFP response

    What happens when you bore, overwhelm or confuse RFP evaluators

    The legend of how M&M’s got their differentiator—a candy coating

    Why it’s challenging to identify the ‘candy coating’ in your own business

    Why I recommend getting outside counsel to help uncover your differentiators

    What question to ask employees and clients to discover your differentiators

    What to do if your company doesn’t have a distinguishing candy coating 

    Connect with Lisa

    Lisa’s Website

    Lisa on Twitter

    Lisa on Facebook

    Lisa on LinkedIn

    The RFP Success Company on YouTube

    The RFP Success Company on LinkedIn

    Subscribe on iTunes

    Email podcast@rfpsuccess.com

    Resources 

    Elaborating on RFP Response Answers: The ‘Baked Potato’ Episode on The RFP Success Show EP134

    Get on the RFP Success Accelerator Waitlist

    Book a Call with the RFP Success Company

    Dare to Be Influential: Maximizing Your Positive Influence While Still Being True to You by Lisa Rehurek

    The RFP Success Book by Lisa Rehurek

    The RFP Success Institute
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