In this episode of the Digital Dawson Show, Tommy Dawson breaks down the art and science of creating radio ads that cut through the noise and drive results. Broadcasting from Max Podcast Studios in Cape Girardeau, MO, he explores how a clear script, the right voice, strategic sound design, and consistent scheduling all work together to make a radio ad truly effective. With tips, stats, and examples from local campaigns, this episode is a must-listen for anyone looking to turn their message into memorable audio that moves people to action.

In this kickoff episode of The Digital Dawson Show, we bust the myth that radio is a dying medium. Host Tommy Dawson explains why radio still reaches over 90% of U.S. adults every week and how it builds deep local trust in ways digital ads can’t always replicate. From smart speaker streaming to drive-time dominance, you’ll learn why audio remains a powerful branding tool—and how pairing it with digital campaigns creates a high-impact combo that gets results. Whether you're a small business owner or a marketing pro, this episode will reshape how you think about radio in 2025.