Radio’s Not Dead – Why It Still Works in the Digital Age
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Radio’s Not Dead – Why It Still Works in the Digital Age
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About this listen
In this kickoff episode of The Digital Dawson Show, we bust the myth that radio is a dying medium. Host Tommy Dawson explains why radio still reaches over 90% of U.S. adults every week and how it builds deep local trust in ways digital ads can’t always replicate. From smart speaker streaming to drive-time dominance, you’ll learn why audio remains a powerful branding tool—and how pairing it with digital campaigns creates a high-impact combo that gets results. Whether you're a small business owner or a marketing pro, this episode will reshape how you think about radio in 2025.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.