It’s strange how something as simple as the vibe of a waiting room can completely change how people feel about going to the dentist. When a place feels stiff and impersonal, it just adds to the anxiety that so many already bring with them. But when you walk into a space that feels warm and familiar—like your favorite neighborhood spot—it’s like your guard drops a little. That kind of atmosphere doesn’t just make people more comfortable, it makes them want to come back.

In this episode of the Dental Flow Podcast, host Benjamin Suggs explains why your reception area can make or break a patient’s first impression. He shares how small upgrades—like a clean, clutter-free space, friendly greetings, and simple comforts like coffee or Wi-Fi—can ease anxiety and build instant trust. It’s not just about appearances; it’s about creating a calm, welcoming vibe that helps patients feel cared for before they ever sit in the chair. Benjamin also highlights the impact of showcasing reviews and using personalized touches to boost confidence and increase treatment acceptance. A few thoughtful changes can go a long way.

WHAT TO LISTEN FOR

[00:00] Why your front desk might be losing you patients

[06:29] Stop calling it a waiting room and do this instead

[07:04] Simple ways to make patients feel instantly at ease

[10:15] Snacks, Wi-Fi and the secret to five-star reviews

[16:02] Turn reviews into trust while patients sit and wait

CONNECT WITH US

Learn more about improving dental practice marketing on Flow.

Benjamin Suggs on LinkedIn

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• Our clients average an 8X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

In this conversation, Benjamin Suggs emphasizes the critical role of positive patient reviews in dental practices. He discusses how online reviews have become as trusted as personal referrals and outlines various strategies for showcasing these reviews effectively. From utilizing Google Business profiles to social media, email marketing, and print media, Suggs provides actionable insights on how to leverage patient testimonials to build trust, attract new patients, and enhance practice growth.

Takeaways

85% of consumers trust online reviews as much as referrals.

Online reviews are the new word of mouth.

Displaying reviews prominently can enhance first impressions.

Use Google Business posts to showcase five-star reviews.

A carousel of positive reviews on your website can boost credibility.

Social media is a valuable platform for sharing reviews.

Incorporate testimonials into email marketing for new patients.

Display reviews in the reception area to build trust.

Use relevant testimonials for specific services to improve SEO.

Broadcast reviews across all platforms to maximize visibility.

Chapters

00:00

The Importance of Positive Patient Reviews

02:54

Where to Showcase Reviews for Maximum Impact

06:06

Leveraging Social Media and Paid Ads

09:04

Integrating Reviews into Email Marketing and Reception Areas

12:05

Utilizing Testimonials in Print Media and Treatment Plans

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• Our clients average an 8X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

SUMMARY

In this episode of the Dental Flow podcast, Benjamin Suggs interviews Andrew Riepe from Crown Tenant Advisors, a leading dental broker specializing in tenant representation in healthcare real estate. Andrew shares his journey from a minor league baseball player to a successful broker, emphasizing the importance of aligning real estate decisions with the goals of dental practices. The conversation covers various topics including the unique role of tenant representation, navigating lease agreements, choosing the right location for dental practices, understanding tenant improvement allowances, and the value of dental practices to landlords. Andrew also discusses the importance of renegotiating leases and planning for the future, providing valuable insights for dental startups and established practices alike.

Takeaways

• Crown Tenant Advisors focuses exclusively on healthcare clients.
• Tenant representation ensures conflict-free negotiations for clients.
• Understanding lease clauses can prevent potential issues for practices.
• Location choice impacts the success of dental practices significantly.
• Rural markets may offer less competition for new practices.
• Tenant improvement allowances are crucial for startup budgets.
• Dental practices are considered high-value tenants by landlords.
• Renegotiating leases should start 1.5 to 2 years before expiration.
• Planning ahead is essential for successful practice management.

Chapters

00:00 Introduction to Dental Real Estate Expertise

03:09 The Unique Role of Tenant Representation

06:07 Navigating Lease Agreements and Clauses

08:58 Choosing the Right Location for Dental Practices

11:52 Understanding Tenant Improvement Allowances

14:55 The Value of Dental Practices to Landlords

18:00 Renegotiating Leases and Future Planning

21:03 Conclusion and Contact Information

ARE YOU LOOKING TO OPEN A DENTAL PRACTICE OR RENEGOTIATE YOUR LEASE? CONNECT WITH ANDREW REIPE AND CROWN TENANT ADVISORS FOR YOUR REAL ESTATE NEEDS.

https://crowntenantadvisors.com

404.216.4017
ariepe@crowntenantadvisors.com

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• Our clients average an 8X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

In this episode, we discuss how dentists can establish a standardized procedure for capturing and using before and after photos in their dental marketing, ensuring that the practice maximizes its marketing potential, attracts more patients, and enhances overall productivity and accuracy in task execution.

Key Steps

1. Understand the Importance of Full Face Photos
   • Recognize that full face before and after photos are more impactful than close-up shots of teeth.
   • Acknowledge the transformative effect these images can have on potential patients.
2. Educate Team Members
   • Conduct a training session on the significance of before and after photos in marketing.
   • Share success stories of practices that effectively utilized these photos.
3. Set Up a Photography Space
   • Designate a specific area in the practice for taking before and after photos.
   • Ensure the area is well-lit and equipped with necessary photography tools (camera, lighting, backdrops).
4. Develop a Patient Consent Process
   • Create a consent form for patients to sign, granting permission to use their images for marketing purposes.
   • Ensure that the form clearly explains how the photos will be used.
5. Capture High-Quality Photos
   • Train staff on how to take high-quality before and after photos, focusing on full face shots.
   • Use a consistent angle and lighting for all photos to maintain uniformity.
6. Incentivize Patients
   • Offer incentives (e.g., discounts) to patients who agree to have their full face photos taken.
   • Communicate the benefits of showcasing their transformation to encourage participation.
7. Utilize Technology for Simulations
   • Invest in dental photography apps that can simulate post-treatment appearances.
   • Incorporate these simulations into patient consultations to enhance the selling process.
8. Create a Library of Photos
   • Organize and store all before and after photos systematically for easy access.
   • Ensure that photos are labeled with patient information (with consent) and treatment details.
9. Incorporate Photos into Marketing Materials
   • Use before and after photos in social media posts, website galleries, and advertisements.
   • Create video content using the photos to further engage potential patients.
10. Review and Update Regularly
    • Schedule regular reviews of the photo library to ensure it remains current and relevant.
    • Update marketing materials with new photos as they become available.

Cautionary Notes

• Always obtain written consent from patients before using their images.
• Be sensitive to patient privacy and ensure that photos are used ethicall

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• Our clients average an 8X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

Introduction

In this episode, we examine Online Booking / Scheduling Apps for dentists. These are third-party platforms that allow patients to book appointments directly on a dental practice's calendar. Based on data analysis and client feedback, we analyze their pros and cons.

Note: Flow New Patient Marketing does not sell this service, so you can be sure we are giving you an unbiased opinion!

Pros of Online Booking Systems

1. Ease of Action for Patients
   • Simplifies the appointment booking process, increasing the likelihood of patients taking action.
2. Immediate Booking Capability
   • Patients can book appointments in real-time, reducing the chance of forgetting their intention to schedule.
3. Preference of Younger Generations
   • Younger generations prefer online interactions over phone conversations, making online booking more appealing.
4. Cost Efficiency
   • Reduces missed opportunities due to busy phone lines and allows for more appointments to be filled.
5. 24/7 Availability
   • Patients can book appointments outside of business hours, increasing convenience and accessibility.

Cons of Online Booking Systems

1. Higher No-Show Rates
   • Online bookings may lead to more no-shows compared to personal interactions with front desk staff.
2. Loss of Schedule Control
   • Some practitioners feel they lose control over their scheduling preferences and nuances.
3. Reduced Human Interaction
   • Less personal connection may hinder the development of long-term relationships with patients.

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• Our clients average an 8X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

Summary

In this episode of the Dental Flow Podcast, host Benjamin Suggs interviews Matt Poppert from DDS Match South, a dental practice brokerage. They discuss the importance of confidentiality in the selling process, the dynamics between selling to DSOs versus private buyers, and the various types of dental practices that can be sold. Matt shares insights from his extensive experience in the dental industry, emphasizing the need for proper planning and preparation when considering a practice sale. He also highlights the importance of understanding lease agreements and the impact of real estate on practice valuation.

Chapters

00:00 Introduction to Dental Practice Brokerage

05:57 Matt Poppert's Journey to DDS Match South

12:04 The Importance of Confidentiality in Selling Practices

17:57 Understanding the Market: DSOs vs. Private Buyers

23:58 Types of Dental Practices and Their Valuation

29:55 Preparing for a Successful Practice Sale

Want to watch this episode? https://www.youtube.com/watch?v=_2HKnTGDAHc

Takeaways

• Confidentiality is crucial when selling a dental practice.
• Most practices are sold from doctor to doctor, not to DSOs.
• Planning for an exit strategy should start early in a dentist's career.
• The value of a practice is based on its current revenue, not past performance.
• Lease agreements can significantly impact the sale of a practice.
• Understanding the market dynamics is essential for sellers.
• There are many buyers available, not just DSOs.
• Proper planning can prevent loss of practice value due to unforeseen circumstances.
• Matching the right associate with a practice is key to successful transitions.
• Networking with professionals in the industry can aid in the selling process.

Sound Bites

• "Confidentiality is of the utmost importance."
• "Landlords are professional business people."
• "It's never too early to start planning."

Connect with Dental Practice Broker Matt Poppert and DDSMatch South

Website - https://ddsmatchsouth.com

Instagram - https://www.instagram.com/ddsmatch.south/

Facebook - https://www.facebook.com/ddsmatchsouth

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• Our clients average an 8X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

Planning Your Dental Practice's 2025 Digital Dental Marketing Plan

Overview

• The podcast discusses the importance of planning a comprehensive digital dental marketing plan for 2025.
• Emphasis is placed on enhancing digital experiences, utilizing automation and AI, and ensuring HIPAA compliance.
• Three overarching themes to keep in mind: enhanced digital experiences, automation, and HIPAA compliance.

Assumptions

• Focus on UX website design, clear calls to action, and personalized content.
• SEO strategies include on-page optimization, off-page strategies, content creation, and video integration.
• Paid ads offer hyper-focused targeting and effectiveness in driving key services.
• Conversion strategies involve sales processes, phone skills, automation, and online booking.
• Reviews and referrals are crucial for building reputation and attracting new patients.
• Loyalty and re-care strategies include reminders, database reactivation, and social media engagement.

Testing Strategy

• Utilize Google Business Profile page optimization for local SEO.
• Implement strategies for reviews, referrals, loyalty, and re-care to engage patients.
• Ensure personalized and engaging content on social media and newsletters.
• Consider automation for reminders, database reactivation, and engaging patients.
• Focus on enhancing digital experiences, leveraging automation, and ensuring HIPAA compliance for successful digital marketing in 2025.

Dentist Spotlight:
Robson Crossing Dentistry - Dentist in Flowery Branch GA
Find them on Google - Dentist Flowery Branch

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• Our clients average an 8X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=5ZZ_xBXEpYI

Leveraging YouTube for Dental Practices

Overview

• YouTube has become a valuable platform for businesses, including dental practices, due to its search engine capabilities and vast user base.
• Creating video content is essential for leveraging YouTube effectively to reach potential patients.
• Different types of videos, such as long-form and short-form, can be used to engage with viewers and promote dental services.
• Client testimonials in video format can be a powerful tool for building trust and credibility.

Assumptions

• The success of using YouTube for dental practices requires consistent content creation and posting to build a presence over time.
• Integrating video content on both YouTube and the practice's website can enhance visibility and engagement.
• Running YouTube ads through Google Ads provides targeting opportunities to reach specific audiences effectively.

Testing Strategy

• Utilize skippable ads on YouTube to reach a broad audience and measure view-through rates for different video lengths.
• Implement demographic targeting, interest-based targeting, and keyword targeting to optimize ad placements.
• Monitor the effectiveness of YouTube ads for brand building and direct response to assess the impact on practice visibility and patient acquisition.

Dentist Spotlight
Knox Valley Dental - Dentist in Farragut - Knoxville TN - https://knoxvaleydental.com
Google Page - https://g.co/kgs/YXZUM8e
Facebook - https://www.facebook.com/Knoxvalleydental

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• Our clients average an 8X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow