It’s strange how something as simple as the vibe of a waiting room can completely change how people feel about going to the dentist. When a place feels stiff and impersonal, it just adds to the anxiety that so many already bring with them. But when you walk into a space that feels warm and familiar—like your favorite neighborhood spot—it’s like your guard drops a little. That kind of atmosphere doesn’t just make people more comfortable, it makes them want to come back.

In this episode of the Dental Flow Podcast, host Benjamin Suggs explains why your reception area can make or break a patient’s first impression. He shares how small upgrades—like a clean, clutter-free space, friendly greetings, and simple comforts like coffee or Wi-Fi—can ease anxiety and build instant trust. It’s not just about appearances; it’s about creating a calm, welcoming vibe that helps patients feel cared for before they ever sit in the chair. Benjamin also highlights the impact of showcasing reviews and using personalized touches to boost confidence and increase treatment acceptance. A few thoughtful changes can go a long way.

WHAT TO LISTEN FOR

[00:00] Why your front desk might be losing you patients

[06:29] Stop calling it a waiting room and do this instead

[07:04] Simple ways to make patients feel instantly at ease

[10:15] Snacks, Wi-Fi and the secret to five-star reviews

[16:02] Turn reviews into trust while patients sit and wait

CONNECT WITH US

Learn more about improving dental practice marketing on Flow.

Benjamin Suggs on LinkedIn

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• Our clients average an 8X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

In this conversation, Benjamin Suggs emphasizes the critical role of positive patient reviews in dental practices. He discusses how online reviews have become as trusted as personal referrals and outlines various strategies for showcasing these reviews effectively. From utilizing Google Business profiles to social media, email marketing, and print media, Suggs provides actionable insights on how to leverage patient testimonials to build trust, attract new patients, and enhance practice growth.

Takeaways

85% of consumers trust online reviews as much as referrals.

Online reviews are the new word of mouth.

Displaying reviews prominently can enhance first impressions.

Use Google Business posts to showcase five-star reviews.

A carousel of positive reviews on your website can boost credibility.

Social media is a valuable platform for sharing reviews.

Incorporate testimonials into email marketing for new patients.

Display reviews in the reception area to build trust.

Use relevant testimonials for specific services to improve SEO.

Broadcast reviews across all platforms to maximize visibility.

Chapters

00:00

The Importance of Positive Patient Reviews

02:54

Where to Showcase Reviews for Maximum Impact

06:06

Leveraging Social Media and Paid Ads

09:04

Integrating Reviews into Email Marketing and Reception Areas

12:05

Utilizing Testimonials in Print Media and Treatment Plans

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• Our clients average an 8X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow

SUMMARY

In this episode of the Dental Flow podcast, Benjamin Suggs interviews Andrew Riepe from Crown Tenant Advisors, a leading dental broker specializing in tenant representation in healthcare real estate. Andrew shares his journey from a minor league baseball player to a successful broker, emphasizing the importance of aligning real estate decisions with the goals of dental practices. The conversation covers various topics including the unique role of tenant representation, navigating lease agreements, choosing the right location for dental practices, understanding tenant improvement allowances, and the value of dental practices to landlords. Andrew also discusses the importance of renegotiating leases and planning for the future, providing valuable insights for dental startups and established practices alike.

Takeaways

• Crown Tenant Advisors focuses exclusively on healthcare clients.
• Tenant representation ensures conflict-free negotiations for clients.
• Understanding lease clauses can prevent potential issues for practices.
• Location choice impacts the success of dental practices significantly.
• Rural markets may offer less competition for new practices.
• Tenant improvement allowances are crucial for startup budgets.
• Dental practices are considered high-value tenants by landlords.
• Renegotiating leases should start 1.5 to 2 years before expiration.
• Planning ahead is essential for successful practice management.

Chapters

00:00 Introduction to Dental Real Estate Expertise

03:09 The Unique Role of Tenant Representation

06:07 Navigating Lease Agreements and Clauses

08:58 Choosing the Right Location for Dental Practices

11:52 Understanding Tenant Improvement Allowances

14:55 The Value of Dental Practices to Landlords

18:00 Renegotiating Leases and Future Planning

21:03 Conclusion and Contact Information

ARE YOU LOOKING TO OPEN A DENTAL PRACTICE OR RENEGOTIATE YOUR LEASE? CONNECT WITH ANDREW REIPE AND CROWN TENANT ADVISORS FOR YOUR REAL ESTATE NEEDS.

https://crowntenantadvisors.com

404.216.4017
ariepe@crowntenantadvisors.com

For 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients!

• No long-term contracts.
• Our clients average an 8X return on investment.
• Personalized, non-corporate approach.
• 5-star reviewed.

Find us:

Website: https://newpatientsflow.com

Google: https://g.co/kgs/zqWTc5a

Facebook: https://www.facebook.com/newpatientsflow

Instagram: https://www.instagram.com/newpatientsflow/

Linkedin: https://www.linkedin.com/company/newpatientsflow