In this exciting episode, we explore how Flated built a whole new product category by transforming drop-stitch material (used in paddleboards) into inflatable camper shells for trucks.Ken Hoeve, Co-Founder & CMO of Flated, walks us through how a simple prototype led to a multi-million dollar DTC brand with viral content, strong community engagement, and social media-driven growth.📈 From the early challenges to viral breakthroughs, Ken shares hard-earned lessons in building a disruptive product, educating a market that didn’t know it needed this solution, and staying real through it all.
🎧 Whether you’re launching a brand, creating a new product category, or just love smart growth stories—this one’s packed with actionable insights for the modern DTC founder.🔥 Sponsored by SARAL The all-in-one platform to find, manage, and track influencer collaborations with ease. Book a personalized demo for your team at getsaral.com/?ref=dtcdailyWant more proven DTC growth stories?Subscribe to DTC Daily for weekly case studies, playbooks, and founder interviews:📩 https://dtcdaily.beehiiv.com/subscribe

What does it take to turn a niche apparel brand into an 8-figure business? In this episode, we sit down with Donald, co-founder of Nomad, to uncover the video marketing and e-commerce strategies that fueled their growth.Key Takeaways from the Episode:✅ Why video content is the #1 growth driver for e-commerce✅ How understanding their ICP (Ideal Customer Profile) led to massive success✅ The Meta ads strategy that helped them scale profitably✅ Why contribution margin should be your business’s North Star✅ Lessons from scaling to 8 figures and the next steps to 9 figures

In this episode, we sit down with Matthew Gohl, CEO of Santevia, to reveal the bold strategies that took them from Amazon dependence to thriving in DTC & e-commerce. 🔑 Key Takeaways:The painful Amazon pivot: Switching from Vendor to Seller CentralHow they optimized Amazon ads while building their brand off-platformWhy DTC & word-of-mouth now drive their biggest salesEssential lessons for entrepreneurs scaling beyond Amazon🔔 Subscribe for more expert insights on Amazon growth, DTC marketing & scaling brands!