How Flated Created a New Product Category & Won Big
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How Flated Created a New Product Category & Won Big
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About this listen
In this exciting episode, we explore how Flated built a whole new product category by transforming drop-stitch material (used in paddleboards) into inflatable camper shells for trucks.Ken Hoeve, Co-Founder & CMO of Flated, walks us through how a simple prototype led to a multi-million dollar DTC brand with viral content, strong community engagement, and social media-driven growth.📈 From the early challenges to viral breakthroughs, Ken shares hard-earned lessons in building a disruptive product, educating a market that didn’t know it needed this solution, and staying real through it all.
🎧 Whether you’re launching a brand, creating a new product category, or just love smart growth stories—this one’s packed with actionable insights for the modern DTC founder.🔥 Sponsored by SARAL The all-in-one platform to find, manage, and track influencer collaborations with ease. Book a personalized demo for your team at getsaral.com/?ref=dtcdailyWant more proven DTC growth stories?Subscribe to DTC Daily for weekly case studies, playbooks, and founder interviews:📩 https://dtcdaily.beehiiv.com/subscribe