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Cozy Business With Katherine

Cozy Business With Katherine

By: Katherine Mackenzie-Smith
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About this listen

 Join me for this series as I share more of my cozy business philosophy, tips and strategies for you to implement, and loads of goodies and value for you to take and mull over as you navigate your own dream business. Make sure to get the Cozy Business Loot Chest full of free goodies at katherinemackenziesmith.com/loot-chest
Here's a little sneak peek of what you can expect from the podcast:
- Strategies, steps, and stories to go deeper with your own business journey and implement in alignment with your goals and desires.
- Incredible guest interviews with others on a mission to make an impact with the Do Business Differently interview series.
- Practical processes and sustainable steps for you to try in your own business.
- Other audio content that I've created or been involved in that I think you'll get a lot out of.
And so much more!© 2025 Katherine Mackenzie-Smith All Rights Reserved. Economics Marketing Marketing & Sales
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Episodes
  • How to Show Potential Clients Your Expertise (my exact system)

    How to Show Potential Clients Your Expertise (my exact system)
    May 12 2025

    When I studied film and TV, one of the #1 rules was to "show, not tell" what was happening, wherever possible. And the same applies in business. Instead of trying to write fancy sales copy, hoping to tell people what they can expect when they work with you... SHOW them.


    In this video I share:

    →Why creating free experiences is better than big launches

    →Some simple steps to get started today

    →An implementation guide to make it work for your business

    →The community building strategy behind experience-ifying your expertise

    →How you can use these experiences to connect, create, and invite beyond the event


    Timestamps:

    01:44 Create intimate experiences instead of big launches

    04:33 Traditional webinars and live launches don't work for everyone

    07:58 Steps to create your signature experience

    11:33 Implementation guide to get started

    17:17 Ideas for experiences to try

    19:04 How to use your event for your content and connection throughout the month


    Also mentioned in this video:

    Creating a 30 Minute free call for 1:1 Clients:

    https://youtu.be/tIV7ov8kQy8?


    Be Your Best Client Case Study: https://youtu.be/HcNw1LBuxa0?si=3Gvn8J36_upWb_Md


    #SkoolCommunity #CozyCommunity #CozyBusiness #BusinessTipsForIntroverts #IntrovertFriendlyCommunity


    ---------------------------

    Get the Experience-ify Your Expertise Dashboard:


    Want to do cozy business with us? Join the Cozy Business Common Room waitlist on Skool: https://www.skool.com/cozy-business/about


    Ready to build your own Cozy Community? Join the live program (starts May 26th): https://www.skool.com/cozy-community-course-1023/about


    Interested in working with me deeper? Apply for my 1:1 or Emerge + Expand mastermind here: https://tidycal.com/miss-kms/30min


    Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool




    Say hi on social:

    Instagram: https://katherinemackenziesmith.com/instagram

    Facebook: https://katherinemackenziesmith.com/facebook

    LinkedIn: https://katherinemackenziesmith.com/linkedin

    Pinterest: https://katherinemackenziesmith.com/pinterest


    Listen to The Cozy Business With Katherine Podcast here:

    iTunes: http://katherinemackenziesmith.com/itunes

    Spotify: https://katherinemackenziesmith.com/spotify



    DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.


    Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.


    Thank you for your support!
    Show More Show Less
    25 mins
  • Make ads work for your solo business with Zach Spuckler

    Make ads work for your solo business with Zach Spuckler
    Apr 22 2025
    Join Zach's Ads Bootcamp here: https://katherinemackenziesmith.com/adsIn this episode of the Do Business Differently interview series, I talk to Zach Spuckler about why investing in Facebook ads to build your list and your business is a great option for solopreneurs because they do a lot of the heavy lifting for you so you can focus on other things.We also chat about:👉 Zach's journey to becoming a Facebook ads and marketing expert👉 Creating a business that revolves around your lifestyle (not the other way around)👉 The visibility and financial investment that can be scary when it comes to running ads👉 How ads amplify what you're already doing and create consistency while you focus on other things👉 How to get started with ads even if you've never done it beforeTIMESTAMP:04:17 Creating a business that supports your life09:17 The fear of visibility that comes with ads18:33 How ads help boost organic reach24:26 Standing Out When Everyone's the Same27:07 Marketing trends vs true principles30:26 Using ads to build your email list ABOUT ZACH:Zach Spuckler is the founder of Heart, Soul & Hustle & The Host of the Not Your Average Online Marketing Podcast.As a marketing strategist & launch expert he’s helped tens-of-thousands of entrepreneurs scale their businesses with proven, results-driven strategies. With a knack for crafting high-converting challenge launches, evergreen sales systems, and profitable paid ad strategies, Zach has generated millions in revenue for both himself and his clients.Through his consultancy, agency, and membership, Zach has worked with brands and entrepreneurs at all levels - whether they're launching for the first time or optimizing seven-figure funnels. He’s well known for his transparent marketing reports and updates and has a deep understanding of what truly moves the needle in digital marketing from his decade in the online space.Join Zach's Ads Bootcamp here: https://katherinemackenziesmith.com/ads*-------------------Want to do cozy business with us? Join the Cozy Business Common Room waitlist on Skool: https://www.skool.com/cozy-business/aboutInterested in working with me deeper? Apply for my 1:1 or Emerge + Expand mastermind here: https://tidycal.com/miss-kms/30minCurious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skoolSay hi on social:Instagram: https://katherinemackenziesmith.com/instagramFacebook: https://katherinemackenziesmith.com/facebookLinkedIn: https://katherinemackenziesmith.com/linkedinPinterest: https://katherinemackenziesmith.com/pinterestListen to The Cozy Business With Katherine Podcast here:iTunes: http://katherinemackenziesmith.com/itunesSpotify: https://katherinemackenziesmith.com/spotifyDISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.Thank you for your support!
    Show More Show Less
    36 mins
  • 3 Signs You're Ready To Create a Cozy Community

    3 Signs You're Ready To Create a Cozy Community
    Apr 16 2025

    Sign up to the FREE Cozy Business workshop: https://katherinemackenziesmith.com/workshop


    I talk to solopreneurs every day who feel like they aren't ready to build a community yet, because their website isn't fully finished, and they don't have an offer suite yet but in this video, I talk about why starting with a community and audience building first can actually make life so much easier (especially in 2025)


    In this video, I cover:

    - Why I recommend community building first

    - A simple way to start finding your people

    - How to create what you wish existed

    - Simple action steps to start with today (even if you're brand new)


    Timestamps:

    00:00 Community first before selling

    05:22 Build your community by bringing people on a journey

    07:45 Spotting trends and filling gaps in your niche or industry

    11:08 Using your introverted strengths to listen and build connections

    15:45 How community building and content creation are linked

    17:07 Start small and start today


    Also mentioned in this video:

    Creating a 30 Minute free call for 1:1 Clients:

    https://youtu.be/tIV7ov8kQy8?


    Starting a Minimum Viable Community: https://youtu.be/9uV5bxlQsvA?si=17tF-skGgrBR2Tnc


    #SkoolCommunity #CozyCommunity #CozyBusiness #BusinessTipsForIntroverts #IntrovertFriendlyCommunity


    ---------------------------

    Want to do cozy business with us? Join the Cozy Business Common Room waitlist on Skool: https://www.skool.com/cozy-business/about


    Interested in working with me deeper? Apply for my 1:1 or Emerge + Expand mastermind here: https://tidycal.com/miss-kms/30min


    Curious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skool



    Say hi on social:

    Instagram: https://katherinemackenziesmith.com/instagram

    Facebook: https://katherinemackenziesmith.com/facebook

    LinkedIn: https://katherinemackenziesmith.com/linkedin

    Pinterest: https://katherinemackenziesmith.com/pinterest


    Listen to The Cozy Business With Katherine Podcast here:

    iTunes: http://katherinemackenziesmith.com/itunes

    Spotify: https://katherinemackenziesmith.com/spotify



    DISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links.


    Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.


    Thank you for your support!
    Show More Show Less
    21 mins

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