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The greatest ideas in the world die every day simply because nobody remembers them. What separates forgettable messages from unforgettable ones? Brain glue - the emotional "stickiness" that makes concepts impossible to forget.

James I. Bond, behavioral management specialist and award-winning author, shares the transformative moment that changed his approach to marketing forever. After losing an anti-drug campaign competition to the simple yet powerful "This is your brain on drugs" frying egg visual, Bond embarked on a decade-long journey to understand why emotional selling consistently outperforms logical arguments.

Through fascinating case studies, Bond reveals how the right words can turn modest products into empires. Learn how John Gray skyrocketed book sales from 20,000 to 50 million copies by changing his title to "Men Are From Mars, Women Are From Venus." Discover why Post Cereals' invention of toaster pastries failed while Kellogg's identical product thrived as "Pop-Tarts." Explore how Marilyn Monroe, Cindy Crawford, and even the Squatty Potty leveraged brain triggers to stand out in crowded markets.

The most valuable takeaway? You don't need to be a marketing genius to apply these principles. Bond breaks down three immediately actionable brain triggers—metaphors, rhyme, and alliteration—that anyone can use to make their ideas more compelling. As Zig Ziglar wisely noted, "Selling is nothing more than a transference of passion." Brain glue simply ensures your passion sticks with others long after you've stopped speaking.

Ready to make your ideas unforgettable? Visit yesbrainglue.com to discover more tools and techniques that will transform how people receive and remember your message.

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What if everything you thought about building community around your podcast was incomplete? Paul Gowder, founder of PowWows.com and host of multiple podcasts, including "OTW with Paul," shatters common misconceptions about community building in this eye-opening conversation.

The secret to fostering genuine connection doesn't lie in fancy Facebook groups or Discord servers alone. As Paul reveals, "Community is everybody that feels a part of your group, your movement, and feels some type of connection to you and each other." This broader understanding transforms how creators approach audience relationships across all touchpoints. Drawing from his journey as an "accidental entrepreneur" who has built a thriving community since 1996, Paul shares practical wisdom applicable to podcasters at any stage.

At the heart of effective community building lies intentional communication. Whether crafting podcast episodes, emails, or social content, speaking directly to one person creates an intimate experience that resonates deeply. "When you're podcasting, speak like you're speaking to one person... don't start the show with 'Hey everybody.' Talk directly to one person; make them feel like it's just a conversation between the two of you." This approach mirrors radio fundamentals while acknowledging the uniquely personal nature of podcasting.

Most creators falter by limiting their vision of community to specific platforms or following formulaic content strategies. Paul challenges us to focus where our audience naturally engages rather than spreading ourselves thin across every platform. His evolution from flashy, impersonal newsletters to conversational emails demonstrates how authentic communication outperforms algorithm-chasing tactics every time. The conversation offers both a strategic framework and tactical advice for transforming your podcast from content delivery into community cultivation.

Ready to transform your approach to audience building? Visit paulgetter.com/email-tools to discover how Paul grew his email list to over 100,000 engaged subscribers, and take the first step toward creating genuine connection with your listeners.

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Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:

askcarl@carlspeaks.ca

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Ever wondered why some podcasts thrive while others fizzle out after just a few episodes? Serial entrepreneur John C. Morley pulls back the curtain on what truly drives podcasting success—and it's not what most beginners expect.

With refreshing candor, John shares how he transformed his frustration with inadequate marketing agencies into a media empire that now produces over 20 pieces of content daily. His journey from engineering to podcasting reveals a crucial truth: sustainable podcasting requires genuine passion, not just profit motivation. "People think getting into podcasting is a get-rich-quick scheme," he explains, "but that's not the reason you start a podcast."

Through colorful anecdotes—from negotiating his first printing press to encountering aspiring podcasters who think they can "just click a button"—John illuminates the technical, creative, and psychological dimensions of podcasting that newcomers often underestimate. His approach of "arousing curiosity" rather than selling has built him a loyal audience across multiple platforms, proving that value-driven content beats sales-focused messaging every time.

Perhaps most valuable is John's practical wisdom about consistency, branding, and audience connection. His insistence that weekly podcasting is the minimum commitment required demonstrates why so many shows fail—their creators simply aren't prepared for the dedication successful podcasting demands. His insights on "sonic branding" and creating show names with creative potential offer immediately applicable strategies for podcast differentiation.

Whether you're considering starting a podcast or looking to take your existing show to new heights, John's blend of business acumen and creative insight provides a roadmap for authentic content creation that resonates with audiences. Check out his free resources at believemeachieve.com and discover why, in John's words, "If you don't believe in yourself, you're never going to achieve your dreams."

Support the show

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:

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If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
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Ever wondered how successful podcasters build thriving communities while staying true to themselves? Dave Bates, an executive coach with 30 years of business experience, pulls back the curtain on what really drives podcast sustainability and growth.

Most creators launch their shows expecting rapid success, only to abandon ship after a handful of episodes when reality doesn't match their expectations. Dave reveals why this happens and offers a refreshing counternarrative: meaningful podcast growth requires clarity of purpose, alignment with core values, and intentional community building. "If it's for everybody, it's probably for nobody," he explains, highlighting how narrowing your focus actually expands your impact.

The conversation explores the power of asking two fundamental questions: "What's it for and who's it for?" These seemingly simple inquiries form the foundation for everything from content creation to audience development. Dave shares how your answers to these questions naturally extend to community building—creating spaces where "people like us do things like this," as marketing guru Seth Godin would say.

We dive deep into why communities matter in today's noisy digital landscape. As Dave points out, when you build a focused community around shared values, you "cut out a lot of that noise and create more connections." These connections foster the "know, like, and trust" factor essential for meaningful engagement. Plus, we explore the parallel need for peer communities that provide support and perspective for podcast creators themselves.

Whether you're just starting your podcasting journey or looking to deepen your connection with existing listeners, this conversation offers practical wisdom on aligning your content with your values and building sustainable communities that amplify your message while providing the support you need to thrive.

Visit paravel.com to connect with Dave and discover more resources for your podcasting journey.

Support the show

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:

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If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
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Have you ever felt that nagging sensation that you're meant for more, but something invisible holds you back? Lucie Ptasznik knows this feeling intimately. From a city girl with an impossible horse dream to building a seven-figure equestrian business, her journey reveals the extraordinary power of perseverance and mindset transformation.

Lucie joins us to unpack the science of personal transformation through rewiring our subconscious mind. She elegantly explains how our outer reality perfectly mirrors our inner world—our thoughts, beliefs, and the stories we tell ourselves. "We can't change what we're unaware of," Lucie explains, offering profound insights into breaking free from unconscious programming that keeps us stuck in limiting patterns of focus, physiology, and language.

The conversation takes a fascinating turn as Lucie explores meditation as a powerful tool for awareness, helping us recognize that we are not our thoughts but the observers of them. This simple shift grants us the ability to choose our thoughts deliberately, transforming our entire experience. Her practical advice on stepping outside comfort zones, surrounding ourselves with the right people, and maintaining a gratitude practice creates a roadmap anyone can follow to create meaningful change.

What makes this episode particularly valuable is Lucie's authentic perspective on failure. Rather than something to avoid, she reframes failure as the necessary path to growth—a refreshing counter to cultural programming that teaches us to fear mistakes. Her personal story of getting bucked off countless horses while pursuing her passion serves as a powerful metaphor for anyone hesitant to pursue their dreams.

Whether you're a podcaster feeling stuck, an entrepreneur facing roadblocks, or simply someone sensing there's more to life than your current experience, Lucie's wisdom will inspire you to launch your own "rocket of desire" and take inspired action toward your goals.

Connect with Lucie:
Website:
https://lucielynn.com/

Socials:
YouTube
https://www.youtube.com/@luciesbubble6421
Facebook
https://www.facebook.com/Luciesbubble/

Support the show

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:

askcarl@carlspeaks.ca

If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
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Ever wonder how some podcasters manage to run multiple shows while maintaining their sanity and family life? In this eye-opening conversation, automation expert Joe Casabona reveals his secrets for making computers do the heavy lifting in podcast production.

Through practical examples, Joe demonstrates how even seemingly "quick" manual tasks like copying information between apps create hidden costs. Each interruption requires you to stop what you're doing, switch context, and then rebuild momentum on your original task – turning a five-minute action into a 20-minute productivity sink. These small inefficiencies compound into hours of lost time each week.

The conversation explores specific automation solutions for podcasters, from creating private podcast feeds when members join to automatically moving files through your production system. Joe addresses common objections to automation tools, comparing platforms like Notion, Airtable, Zapier, and Make.com to help you choose the right fit for your workflow and technical comfort level.

Perhaps most powerfully, Joe shares his personal lawn mowing epiphany – how spending six hours cutting his overgrown grass cost him $1,200 in lost billable hours. This crystallized the realization that doing everything yourself isn't always the smartest approach. As he puts it, "You're a capable person. You can do a lot of things yourself. It's about freeing up your time to do the most crucial of your tasks."

Ready to reclaim hours in your podcasting workflow? Visit http://podcastworkflows.com/carl to access Joe's free automation template database featuring 40 proven automations you can implement today.

Connect with Joe:

Website
https://casabona.org/
Podcast
https://streamlined.fm/

Socials
X (formerly Twitter)
https://x.com/jcasabona
Instagram
https://www.instagram.com/jcasabona
YouTube
https://www.youtube.com/@JoeCasa
LinkedIn
https://www.linkedin.com/in/jcasabona/

Support the show

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:

askcarl@carlspeaks.ca

If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
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What does a 100-episode podcasting milestone have in common with high-performance leadership? Everything, according to Rosie Zilinskas. Drawing from her 30-year corporate career and success as host of the No Woman Left Behind podcast, Rosie reveals the powerful principles that connect exceptional podcasting with career advancement and leadership excellence.

The conversation takes us beyond surface-level interview techniques into the art of organic conversation. Rather than following rigid question scripts, Rosie shares how creating authentic connections with guests transforms both the podcasting experience and the value delivered to listeners. This approach parallels effective leadership communication, where authenticity trumps formality every time.

"Preparation, preparation, preparation begets confidence" becomes our mantra as Rosie unpacks the psychology behind high performance. Whether preparing for a podcast interview or career-defining presentation, thorough preparation creates the foundation for genuine confidence. The anxiety we feel in high-stakes situations almost always stems from inadequate preparation - a revelation that applies universally across professional domains.

The most fascinating insights emerge when discussing daily rituals and routines. Rosie's 5 AM to 9 AM personal development time - filled with meditation, exercise, journaling, and intention-setting - demonstrates how high performers prioritize self-renewal. This intentional approach to energy management creates the capacity for sustained excellence, whether in podcasting, leadership, or any demanding role.

Connect with Rosie:

Website
https://nowomanleftbehind.com/

Podcast
https://nowomanleftbehind.com/podcast/

Socials:
LinkedIn
https://www.linkedin.com/in/rosiecareercoaching/
Facebook
https://www.facebook.com/RosieCareerCoaching/
Instagram
https://www.instagram.com/rosiecareercoaching/
YouTube
https://www.youtube.com/@RosieCareerCoaching
X (formerly Twitter)
ht

Support the show

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:

askcarl@carlspeaks.ca

If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
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Never miss an episode! Subscribe wherever you get your podcast by clicking here:
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Ever wondered why your podcast isn't building the audience connection or business results you expected? The answer might lie not in who you're interviewing, but in how little airtime you're giving yourself.

In this perspective-shifting conversation with award-winning podcast strategist Isabella Sanchez Castaneda, we uncover why solo episodes are the secret weapon most business podcasters overlook. Isabella shares her journey from journalism student to podcast powerhouse, explaining how the obsession with guest interviews often undermines your authority-building efforts.

"They want to fall in love with YOU, not your guests," Isabella emphasizes, pinpointing why so many podcasters struggle to convert listeners to clients. When you consistently prioritize guest voices, you surrender 95% of your airtime, leaving precious little opportunity to develop that crucial "know, like, and trust" factor with your audience.

Fear holds many back from speaking alone – fear of judgment, fear of taking up space, fear of having opinions. But as Isabella explains, that very discomfort signals the transformative potential of solo episodes. When listeners hear you confidently sharing expertise without a guest's safety net, they subconsciously elevate your authority. We explore practical approaches to structure solo content, from the simple five-paragraph essay format to strategic content planning that naturally leads to your offers.

Whether you're podcast-curious or hundreds of episodes deep in a guest-focused show, this conversation provides the mindset shift and tactical approach to make your voice the centrepiece of your podcasting strategy. Ready to step from the shadows of your guests into the spotlight of thought leadership? This episode is your roadmap.

Connect with Isabella:

Website
https://www.isamediainc.com/

Podcast:
https://www.isamediainc.com/visible-with-isa-media-inc

Socials:
LinkedIn
https://www.linkedin.com/in/isabella-sanchez-casta%C3%B1eda-818b38120/
Instagram
https://www.instagram.com/isamediainc/
YouTube
https:/

Support the show

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:

askcarl@carlspeaks.ca

If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
https://podcastsolutionsmadesimple.com/get-started/

Never miss an episode! Subscribe wherever you get your podcast by clicking here:
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