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Are you constantly chasing your next cleaning job, feeling like you're on an endless hamster wheel of quotes, one-time cleanings, and unpredictable income? The secret to breaking this cycle lies in one powerful number: 80%.

Drawing from years of hard-won experience, we reveal why the most successful cleaning businesses maintain a crucial balance of 80% recurring revenue versus 20% one-time cleanings. This isn't just a random target—it's the foundation of sustainability, growth, and eventual freedom in your cleaning business.

While those lucrative move-out cleanings might seem like the path to prosperity, they create a precarious business model that leaves you vulnerable during slow seasons. We share candid stories of our own journey from $25/hour cleaners to business owners who've built systems that generate predictable income month after month.

You'll discover practical strategies for converting one-time clients to recurring customers, including smart follow-up techniques, welcome gifts that actually work, and pricing strategies that respect your time and expertise. We don't just share theories—we share what we've personally tested and proven in our own cleaning businesses.

Beyond the immediate financial benefits, recurring clients create opportunities for upselling, generate referrals, and ultimately build a business asset you can eventually sell or pass down. This episode provides both the motivation and the roadmap to transform your cleaning business from constant hustle to sustainable enterprise.

Move out cleaning Master class: https://klean-freaks-university.newzenler.com/courses/the-move-out-cleaning-master-class-copy

The Ron Papke Interview-Marketing Mastermind:

Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States.

It can be crowed when trying to figure out who you are going to learn from

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Thanks for tuning in to Cleaning Business Life, the show where we pull back the curtain on what it really takes to start, grow, and scale a thriving cleaning business without burning out.

Every episode is packed with tips, stories, and strategies you can put to work right away—because you deserve a business that works for you, not the other way around.

If you enjoyed today’s episode, make sure to follow the podcast so you never miss a new release. And if you got value from this conversation, share it with another cleaning business owner who could use the encouragement and practical advice.

Let’s stay connected! You can find me online at:
📌 Facebook: facebook.com/themaidsnetwork
📌 Instagram: instagram.com/kleanfreaksuniversity
📌 YouTube: youtube.com/@kleanfreakstv
📌 Website: kleanfreaksuniversity.com

Want to go deeper? Join the Maid to Prosper membership inside Klean Freaks University and get access to my library of 55+ courses, live coaching, and the support you need to build your dream business. Visit kleanfreaksuniversity.com to learn more.

Until next time—keep showing up, keep sh...

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What does it take to transform a 75-year-old family cleaning manufacturing & supply company into a nationwide sensation?

Ryan Long of Long's Products joins us to share the remarkable journey that began with his grandfather-in-law selling Fuller Brushes door-to-door after World War II.

Ryan reveals how he married into the business and found his passion in the cleaning industry, eventually purchasing the company with his wife from her parents in 2015. The story unfolds with charming details about the founder making hand soap in repurposed Coca-Cola bottles with his chemistry teacher, establishing the foundations of a business that would evolve into a comprehensive janitorial supply company with their own proprietary chemical formulations.

The conversation takes us through the company's explosive growth through TikTok, transforming from shipping around 300 packages annually to approximately 25,000 in just one year. Ryan shares his grassroots marketing approach, sending samples to content creators until their products—particularly the Donzo Degreaser and Digest Plus enzyme cleaner—began speaking for themselves. What makes this growth story unique is how Long's Products maintains their personal touch, with Ryan still working the front counter, knowing customers by name, and often helping mix chemicals and fulfill orders himself.

We explore the delicate balance between tradition and innovation as Ryan describes maintaining old-school customer connections while embracing online ord

Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States.

Erica Paynter is the brains behind My Virtual Bookkeeper, a bookkeeping firm for cleaning companies, and the creator of Clean Co. Cash Flow Academy and the Clean Co. Collective. She’s on a mission to help cleaning business owners make sense of their numbers without boring them to tears! Erica’s all about turning messy books into profit-packed powerhouses.

support@myvbk.com

It can be crowed when trying to figure out who you are going to learn from

Support the show

Thanks for tuning in to Cleaning Business Life, the show where we pull back the curtain on what it really takes to start, grow, and scale a thriving cleaning business without burning out.

Every episode is packed with tips, stories, and strategies you can put to work right away—because you deserve a business that works for you, not the other way around.

If you enjoyed today’s episode, make sure to follow the podcast so you never miss a new release. And if you got value from this conversation, share it with another cleaning business owner who could use the encouragement and practical advice.

Let’s stay connected! You can find me online at:
📌 Facebook: facebook.com/themaidsnetwork
📌 Instagram: instagram.com/kleanfreaksuniversity
📌 YouTube: youtube.com/@kleanfreakstv
📌 Website: kleanfreaksuniversity.com

Want to go deeper? Join the Maid to Prosper membership inside Klean Freaks University and get access to my library of 55+ courses, live coaching, and the support you need to build your dream business. Visit kleanfreaksuniversity.com to learn more.

Until next time—keep showing up, keep sh...

Want to hear about a specific topic on the show? Text us and we will consider it :)

Ever watched a viral cleaning hack and wondered if it's too good to be true? Shannon and Jamie, veteran cleaning business owners, expose the dangerous reality behind one of social media's most damaging cleaning trends: using toilet bowl cleaner on surfaces other than toilets.

This eye-opening conversation dives into the chemistry behind why toilet bowl cleaner works safely on porcelain but causes permanent, irreversible damage when applied to stone surfaces, metal fixtures, window frames, and even house siding. The hosts share shocking examples of homes they've encountered where homeowners unwittingly destroyed expensive fixtures and surfaces by following misleading online cleaning advice.

"I see it at least once a week," Shannon reveals, describing the heartbreaking moment when she has to tell clients their fixtures are permanently damaged from toilet bowl cleaner misuse. The acidic nature of these products creates black marks, etching, and discoloration that simply cannot be repaired. Jamie adds her own cautionary tale about receiving a chemical burn from just a tiny splash of the product, emphasizing the health risks these powerful acids pose when used improperly.

Beyond just identifying the problem, the hosts offer practical solutions for both cleaning professionals and homeowners. They recommend safer alternatives like Bar Keepers Friend and 5-in-1 cleaners while explaining the importance of understanding chemical pH levels and appropriate surface applications. Their expert advice helps distinguish true professional cleaning practices from harmful shortcuts that might look impressive online but lead to costly damage.

Whether you're a cleaning business owner, a professional cleaner, or simply someone who wants to maintain your home properly, this episode provides essential knowledge to protect your surfaces, your health, and your wallet. Subscribe to Cleaning Business Life for more professional insights that separate harmful cle

Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States.

It can be crowed when trying to figure out who you are going to learn from

Support the show

Thanks for tuning in to Cleaning Business Life, the show where we pull back the curtain on what it really takes to start, grow, and scale a thriving cleaning business without burning out.

Every episode is packed with tips, stories, and strategies you can put to work right away—because you deserve a business that works for you, not the other way around.

If you enjoyed today’s episode, make sure to follow the podcast so you never miss a new release. And if you got value from this conversation, share it with another cleaning business owner who could use the encouragement and practical advice.

Let’s stay connected! You can find me online at:
📌 Facebook: facebook.com/themaidsnetwork
📌 Instagram: instagram.com/kleanfreaksuniversity
📌 YouTube: youtube.com/@kleanfreakstv
📌 Website: kleanfreaksuniversity.com

Want to go deeper? Join the Maid to Prosper membership inside Klean Freaks University and get access to my library of 55+ courses, live coaching, and the support you need to build your dream business. Visit kleanfreaksuniversity.com to learn more.

Until next time—keep showing up, keep sh...

Want to hear about a specific topic on the show? Text us and we will consider it :)

Ever had sweat dripping into your eyes while cleaning a client's home who insists "it's not that hot"? Shannon and Jamie tackle the critical but often overlooked issue of maintaining proper air conditioning during cleaning services - not just for comfort, but as a matter of safety and professional standards.

Heat stroke presents a serious health risk for cleaning professionals, making workers permanently more susceptible to recurrence after the first incident. Shannon shares her systematic approach to client communication, beginning with friendly reminders in April before gradually establishing clear expectations that thermostats should be set between 70-73 degrees during service. The hosts explore practical solutions for handling resistant clients, from early morning scheduling to implementing cancellation fees equal to the full cleaning cost for non-compliance.

The conversation delves into smart strategies for protecting both cleaners and clients, including taking time-stamped photos of thermostats upon arrival and departure to prevent disputes about energy usage. Jamie and Shannon also discuss parallel issues like client expectations around tidying before cleaning and maintaining reasonable rates that reflect market value, revealing how these boundaries directly impact business profitability.

What emerges is a masterclass in professional boundary-setting that benefits everyone. By approaching temperature requirements as non-negotiable safety standards rather than personal preferences, cleaning business owners can maintain team welfare while building healthier client relationships. Ready to stop paying for the privilege of cleaning someone's home? This episode provides the practical tools and confidence to implement policies that protect your team and your bottom line.

Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States.

It can be crowed when trying to figure out who you are going to learn from

Support the show

Thanks for tuning in to Cleaning Business Life, the show where we pull back the curtain on what it really takes to start, grow, and scale a thriving cleaning business without burning out.

Every episode is packed with tips, stories, and strategies you can put to work right away—because you deserve a business that works for you, not the other way around.

If you enjoyed today’s episode, make sure to follow the podcast so you never miss a new release. And if you got value from this conversation, share it with another cleaning business owner who could use the encouragement and practical advice.

Let’s stay connected! You can find me online at:
📌 Facebook: facebook.com/themaidsnetwork
📌 Instagram: instagram.com/kleanfreaksuniversity
📌 YouTube: youtube.com/@kleanfreakstv
📌 Website: kleanfreaksuniversity.com

Want to go deeper? Join the Maid to Prosper membership inside Klean Freaks University and get access to my library of 55+ courses, live coaching, and the support you need to build your dream business. Visit kleanfreaksuniversity.com to learn more.

Until next time—keep showing up, keep sh...

Want to hear about a specific topic on the show? Text us and we will consider it :)

Ever wondered what happens when a cleaning professional with a quirky sense of humor finds her voice on social media?

Samantha Mancuso takes us on a delightful journey from sworn teenage resistance to the cleaning profession ("I don't want to scrub anybody's toilets!") to becoming a viral cleaning influencer with over 300,000 TikTok followers.

The path wasn't straightforward.

After stints as a dental lab technician and school lunch lady ("the best, worst job I've ever had"), Samantha impulsively ordered business cards on her lunch break in 2015 and launched her cleaning business. Her social media presence began as a mental escape during her mother-in-law's cancer treatment, initially featuring just her hands cleaning surfaces.

As she gradually became comfortable on camera, her authentic personality and practical cleaning advice resonated with viewers.

What makes this conversation special is Samantha's passionate advocacy for solo cleaners. "I never want anybody to look at the solo cleaner like they're just some Betty with a bucket," she declares, challenging the perception that solo operations are merely side hustles.

She shares how professional solo cleaners can earn substantial incomes while maintaining the flexibility to prioritize family commitments.

Behind the scenes, Samantha balances content creation with maintaining high standards for her clients, filming in their homes with permission while respecting their privacy. She's transparent about th

Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States.

Erica Paynter is the brains behind My Virtual Bookkeeper, a bookkeeping firm for cleaning companies, and the creator of Clean Co. Cash Flow Academy and the Clean Co. Collective. She’s on a mission to help cleaning business owners make sense of their numbers without boring them to tears! Erica’s all about turning messy books into profit-packed powerhouses.

support@myvbk.com

It can be crowed when trying to figure out who you are going to learn from

Support the show

Thanks for tuning in to Cleaning Business Life, the show where we pull back the curtain on what it really takes to start, grow, and scale a thriving cleaning business without burning out.

Every episode is packed with tips, stories, and strategies you can put to work right away—because you deserve a business that works for you, not the other way around.

If you enjoyed today’s episode, make sure to follow the podcast so you never miss a new release. And if you got value from this conversation, share it with another cleaning business owner who could use the encouragement and practical advice.

Let’s stay connected! You can find me online at:
📌 Facebook: facebook.com/themaidsnetwork
📌 Instagram: instagram.com/kleanfreaksuniversity
📌 YouTube: youtube.com/@kleanfreakstv
📌 Website: kleanfreaksuniversity.com

Want to go deeper? Join the Maid to Prosper membership inside Klean Freaks University and get access to my library of 55+ courses, live coaching, and the support you need to build your dream business. Visit kleanfreaksuniversity.com to learn more.

Until next time—keep showing up, keep sh...

Want to hear about a specific topic on the show? Text us and we will consider it :)

Pricing mistakes can cost your cleaning business thousands of dollars and countless hours of frustration. In this candid discussion, we break down a real-world example of a cleaning professional who found themselves working for less than $10 per hour after failing to properly communicate their pricing structure.

The cleaning industry is booming with new entrepreneurs, but many struggle with the crucial skill of setting clear expectations from the start. We examine how vague initial quotes, lack of proper contracts, and the absence of deposit requirements can lead to painful financial lessons. When a cleaner quoted a maintenance rate of $250-300 but only vaguely mentioned the deep clean would be "higher," they set themselves up for disappointment when the client simply left $250 on the counter after 21+ hours of work.

We share practical strategies for avoiding this common trap, including implementing non-negotiable deposit requirements, creating time-limited quotes, clearly differentiating between maintenance and deep cleaning rates, and utilizing proper contracts or digital agreements. As seasoned professionals, we emphasize that confidence in your service value is essential - remember that clients called you because they need your expertise.

Perhaps most importantly, we stress that proper business systems need to be in place before you begin serving clients. While it may feel uncomfortable to discuss money or require deposits, especially for people-pleasers, these boundaries are what separate sustainable businesses from those that struggle. Whether you're a solo cleaner or running multiple teams, these foundational business practices will help you build a cleaning business that's both respected and profitable.

The July 2025 Promo Course is this link:

https://klean-freaks-university.newzenler.com/courses/best-seller-pric

Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States.

It can be crowed when trying to figure out who you are going to learn from

Support the show

Thanks for tuning in to Cleaning Business Life, the show where we pull back the curtain on what it really takes to start, grow, and scale a thriving cleaning business without burning out.

Every episode is packed with tips, stories, and strategies you can put to work right away—because you deserve a business that works for you, not the other way around.

If you enjoyed today’s episode, make sure to follow the podcast so you never miss a new release. And if you got value from this conversation, share it with another cleaning business owner who could use the encouragement and practical advice.

Let’s stay connected! You can find me online at:
📌 Facebook: facebook.com/themaidsnetwork
📌 Instagram: instagram.com/kleanfreaksuniversity
📌 YouTube: youtube.com/@kleanfreakstv
📌 Website: kleanfreaksuniversity.com

Want to go deeper? Join the Maid to Prosper membership inside Klean Freaks University and get access to my library of 55+ courses, live coaching, and the support you need to build your dream business. Visit kleanfreaksuniversity.com to learn more.

Until next time—keep showing up, keep sh...

Want to hear about a specific topic on the show? Text us and we will consider it :)

Nicole’s journey from professional cleaner to product innovator is a masterclass in resilience, reinvention, and real-world expertise.

At the peak of the COVID-19 pandemic, after years of grueling work in both residential cleaning and high-stress crime scene environments, Nicole reached a personal crossroads.

Sitting on a client’s staircase, physically exhausted and emotionally spent, she asked for divine guidance—and a new path forward.

That moment sparked a powerful transformation.

Nicole began sharing her deep cleaning knowledge on social media, and her content quickly gained traction. As her audience grew, so did her vision.

Rather than simply white-label an existing product, Nicole took the bold step of formulating her own from scratch. Working in five-gallon batches at home, she refined her formula through trial and error—driven by both passion and purpose.

As demand skyrocketed, she scaled up to ten-gallon batches, eventually collaborating with a professional formulator to bring her product into commercial manufacturing. Today, 5-IN-1 All Purpose Cleaner is produced in large-scale quantities and sold in a variety of sizes, including bulk formats designed for both home and professional use.

Nicole’s entrepreneurial philosophy extends beyond cleaning:

Her story is proof that breakthrough success is often born from perseverance, purpose, and the courage to create something new.

Want to experience the product transforming households and cleaning businesses alike?
Follow 5-IN-1 All Purpose Cleaner by Cassell Cleaners on social media and see why this game-changing solution is taking the cleaning world by storm.

👉 Shop now: https://www.bayareadeconf

Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States.

It can be crowed when trying to figure out who you are going to learn from

Support the show

Thanks for tuning in to Cleaning Business Life, the show where we pull back the curtain on what it really takes to start, grow, and scale a thriving cleaning business without burning out.

Every episode is packed with tips, stories, and strategies you can put to work right away—because you deserve a business that works for you, not the other way around.

If you enjoyed today’s episode, make sure to follow the podcast so you never miss a new release. And if you got value from this conversation, share it with another cleaning business owner who could use the encouragement and practical advice.

Let’s stay connected! You can find me online at:
📌 Facebook: facebook.com/themaidsnetwork
📌 Instagram: instagram.com/kleanfreaksuniversity
📌 YouTube: youtube.com/@kleanfreakstv
📌 Website: kleanfreaksuniversity.com

Want to go deeper? Join the Maid to Prosper membership inside Klean Freaks University and get access to my library of 55+ courses, live coaching, and the support you need to build your dream business. Visit kleanfreaksuniversity.com to learn more.

Until next time—keep showing up, keep sh...

Want to hear about a specific topic on the show? Text us and we will consider it :)

When your employees rarely see each other face-to-face, how do you build a strong company culture? Michelle from White Rhino Cleaning Company joins us to reveal the strategies that have helped her 56-employee commercial cleaning operation thrive for nearly three decades.

Building culture in field-based businesses requires intentional design. Michelle walks us through White Rhino's approach, from their collaboratively developed core values (community, quality, excellence, equity, and integrity) to their comprehensive communication strategy. The monthly newsletter featuring employee spotlights, regular leadership gatherings, and annual appreciation events create connection points that overcome the isolation field employees often experience.

What sets White Rhino apart is their commitment to professional development. Michelle explains how they've implemented DISC assessments to improve team dynamics, created specialized training for "live" versus "closed" cleaning environments, and developed protocols for handling unexpected situations. Her approach to giving feedback—using the "sandwich method" and emphasizing that corrections are "for the business, not personal"—demonstrates emotional intelligence that permeates the organization.

The conversation offers practical takeaways for any service business owner, from leveraging free community resources like library meeting rooms to participating in local chambers of commerce. Michelle's insights on community involvement, including sponsorin

Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States.

Erica Paynter is the brains behind My Virtual Bookkeeper, a bookkeeping firm for cleaning companies, and the creator of Clean Co. Cash Flow Academy and the Clean Co. Collective. She’s on a mission to help cleaning business owners make sense of their numbers without boring them to tears! Erica’s all about turning messy books into profit-packed powerhouses.

support@myvbk.com

It can be crowed when trying to figure out who you are going to learn from

Support the show

Thanks for tuning in to Cleaning Business Life, the show where we pull back the curtain on what it really takes to start, grow, and scale a thriving cleaning business without burning out.

Every episode is packed with tips, stories, and strategies you can put to work right away—because you deserve a business that works for you, not the other way around.

If you enjoyed today’s episode, make sure to follow the podcast so you never miss a new release. And if you got value from this conversation, share it with another cleaning business owner who could use the encouragement and practical advice.

Let’s stay connected! You can find me online at:
📌 Facebook: facebook.com/themaidsnetwork
📌 Instagram: instagram.com/kleanfreaksuniversity
📌 YouTube: youtube.com/@kleanfreakstv
📌 Website: kleanfreaksuniversity.com

Want to go deeper? Join the Maid to Prosper membership inside Klean Freaks University and get access to my library of 55+ courses, live coaching, and the support you need to build your dream business. Visit kleanfreaksuniversity.com to learn more.

Until next time—keep showing up, keep sh...