1 out of 10

Hi everyone, Carl Gould here with your #70secondCEO. And one of the things that we did was we taught people And we've since trained 7,000 people on how to launch their consulting, coaching, speaking, training business in 80 countries, okay? And here's what we found out. Statistically, if we gave you something to do and you do it for the next 10 times, you know what your chances of being successful at it is? One out of 10.

Your results will be low. So you're gonna come out of here, you're gonna be like, I love this, it's great, here we go, right? And you're gonna be like, oh, that campaign underperformed by a lot, right? Number two, not so much. Number three, maybe not so much.

One out of 10 is statistically where you'll likely have your success. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

Pick The Categories By The People You Like

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Get around five people who have the marketing you like.

Find five people who have the relationship that you like. Find five people who have the travel schedule or the lifestyle that you like or the money that you like. You know, just pick your categories.

It's not gonna be the same group. There might be some overlap, but it's not gonna be the same group, right? You know, what do they say? You'd never meet your idols. They won't be your idols after that, right? Because you love them for that one thing and then you start to learn about all the other stuff and you're like, oh, I didn't realize that came with the package, right? So you don't have to, like I said, just get around your idols, but don't have the expectation that they are gonna be everything in all areas.

Build your teams accordingly, okay? Performance, we'll just take it, we're just, it's the act or process of carrying it out. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

You Become a Reflection of Who You Hangout With

Hi everyone, Carl Gould here with your #70secondCEO Just a little over a one minute investment every day for a lifetime of results. You have, just showing that you have the capacity.

You try, you win. You quit, you fail. There's only one way to fail and that's to stop trying.

As long as you're doing it, you'll get there. I saw a picture one time of the very first speech I ever gave. Boy, I wish I could take that one back.

God bless, no social media at that time, right? But if you don't, this is what you turn out to be. If you don't take action, you become a reflection of whoever you hang out with, right? So that dog was wearing glasses because he's really embarrassed about that guy. He's got to hang around, right? Look at that guy, he's a mutt, right? Or whatever, okay? We become who we're around.

Pick wisely. Pick wisely, right? That's right. Like and follow this podcast so you can learn more.

My name is Carl Gould and this has been your #70secondCEO.

Your Audience Is Looking for Permission to Be Real with You

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What you do, you don't have to put the fake stack of extra 45s on there.

There is this great, one of my favorite videos, you guys familiar with David Goggins? The you can't hurt me guy, right, that guy? He has this workout video that I love and it's him doing bench press, right? And there's a face up and close up of his face and he's like, and he's pushing and he's pushing and there's a guy who I'm like, come on, you can do five more. And then they pan back and he's got like five pound weights on the side. I'm like, what are we straining over here? Like, dude, what? You're supposed to be the best athlete in the world and like you're moving like nine pounds.

But it was hard for him that day and he was just like, I'm gonna get it. And I was just like, damn, that's right. It doesn't matter what's on the bar, it just matters that you're trying.

You see what I mean? You don't have to polish it up, just be real because your audience is looking for permission to be real along with you. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Be Who You Are No Apologizes

Hi everyone, Carl Gould here with your #70secondCEO. as soon as you put the camera on yourself This is wrong. I'm like, oh my God, stop that.

You're okay. Just go on and don't apologize for how you look. Give your audience the same permission to do the same.

I'm sure you're not doing it on purpose. I'm sure it's just one of those things. Oh, let me just move that just to the side.

This will be so much better. Right now, guys do it too, but not nearly as much. You know, Mike and I walk out of the gym.

We're like, this is all we got. This is it, right? All right. It's not going to help.

Right. So stop that part. Just come on camera and be who you are.

No apologies. You do that. That is like and follow this podcast so you can learn more.

My name is Carl Gould and this has been your #70secondCEO.

Light Yourself on Fire Through Performance Pt. 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Right, everyone thinks like, oh, social media, like, oh my God, everything looks so perfect.

What'd you expect? It's the highlight reel. That's all social media is, right? Now, you can be more real with your audience. Here's what I did wrong.

Here's the mistake I made, right? Someone said to Gary Vaynerchuk one time on one of his talks, they said, well, Gary, you seem like you get it right all the time and easy for you to say. He's like, really? I had the top YouTube show in the country and I moved the whole thing to Tumblr. I left YouTube.

I was the guy who went to Tumblr. Do you guys know what Tumblr is? Yeah, that's what I mean, because it's gone. He was on the top platform with the top show and he had the bright ideas.

Like, oh yeah, I know what I'm going to do. And he went over to the YouTube knockoff and it was gone. And he killed his own show, his own audience.

He's like, I had to spend the next 10 years building it back up. But he tells a story now. He told a story then.

He's like, I'm back. Sorry, I left. Like and follow this podcast so you can learn more.

My name is Carl Gould and this has been your #70secondCEO.

Light Yourself on Fire Through Performance

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Luther started the Lutheran Church.

It grew incredibly fast. And they said to him, how were you able to grow the Lutheran Church so quickly? And he said, well, I lit myself on fire and people came to watch me burn. So take your list of admiration.

Who is your ideal client? Who are you to them? Who's the admirable version of you? And then light yourself on fire and invite them to come watch you burn. All right, let me translate that. In your social media, do the things that you're passionate about, that you're good at, and that your audience also shares with you, all right? Be vulnerable with them.

It's okay to make a mistake. You're trying. You are trying in front of them.

If you try and fail, you've given them permission to do at least what? At least try. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

When Acting Like What You Hate Is Okay Pt 2

Carl Gould here with your #70secondCEO. You run from those emotions and you can be controlled in those situations. You give up your decision-making authority, your creativity goes away, your potential goes down and you're less likely to do anything related to performance.

If you're even around those people, if you're even around those situations, we have to become bigger. We can't eliminate that list. We have to learn how to navigate that list.

There are times to be disrespectful. There are times when you have to know it all. There are times when you have to stay on your ground.

Not always comfortable, right? And that's different for everybody and it's personal for everybody. But on the left-hand side, circle the qualities. Like and follow this podcast so you can learn more.

My name is Carl Gould and this has been your #70secondCEO.