Comfort Over Commitment

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

In the lifestyle business and in many businesses, convenience wins out over commitment. You know, comfort wins out over commitment. Growth is insanely hard.

It's relentless. And I get, this is the question I get all the time. So I get a client, a CEO, and they're 40 plus, which means they've been at this 10 years or more.

And at some point, cause they're always embarrassed to ask some point, they'll pull me aside and they'll say, um, um, when does it get easier? Like, when does it, like, I've been at this a decade. I've been at this for 20 years. I've been doing this stuff.

Like at what point do, uh, does, do my close rates go up? Do the leads, like, does the brand kick in and people come to us, and I'm like, oh, you want the date? I got it. I said, never, never. I said, it doesn't get any easier.

This is a competitive sport, you know, and everyone's out for your job, and it becomes more and more sophisticated and complicated to get the same result going forward.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

A Non-Family CEO Might Be the Healthiest Hire You Make

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Best of all worlds, if that's the case. If you can get that CEO to take the job because they, in all seriousness, they'll come in and if they're a pro, they've been through situations like this, and they kind of know family dynamics. But if you can get that person who knows the dynamics and can come in and run the business, it's the best of all worlds because they're emotionally neutral. They don't get caught up in the Thanksgiving day baggage, the Easter or Hanukkah or family dinners.

And they'll be invited to the barbecue now and again, but they're optional, they're not mandatory and they can be a good voice of reason. And so from that standpoint, that's a very healthy hire. That's a really good point.

Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

You Can't Be Both President and CEO

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

And I love this, when I see this in email signatures and I tell my clients, I'm like, you gotta stop this because it shows you don't know what the role is.

I love it when a small business owner says, I'm president, CEO, and founder. I said, those are two different, like the president and CEO are two totally different jobs. I said, the CEO is much more of the ambassador, sovereign, face of the company role.

President is a lot more tactical. So if you're gonna be CEO, and there's no way around that, then let's hire a president. Let's hire a president, they'll run the day-to-day or make them COO or VP of ops or something along those lines, GM, managing director, managing partner, something along those lines.

But get somebody in here who knows how to run the business because you can. And that's a hard pill to swallow, but if they're bringing in somebody to give them guidance, there's a part of them that knows it's true. They just don't know how to exit gracefully with dignity and also reassure the company that they're on a good trajectory.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.