Ever wonder how some people seem to juggle multiple projects, run successful businesses, and still find time for personal growth?

In this enlightening episode, Trevor Young sits down with Dr. Jen Frahm, a change leadership expert and global facilitator, to unpack her approach to balancing a thriving career with a fulfilling personal life.

Jen shares her candid response to the oft-asked question, "How do you do it all?" Her answer might surprise you.

With refreshing honesty, she reveals that she doesn't do it all - far from it. Instead, Jen offers a nuanced perspective on productivity, self-care, and professional success that's both inspiring and attainable.

Key insights from the conversation:

• The power of grace and self-compassion in professional life
• Why energy management trumps time management
• The role of AI and automation in creating space for creativity and rest
• The importance of movement and play in maintaining mental agility
• How to navigate work-life balance with wisdom gained from decades of experience

Jen's approach challenges conventional notions of hustle culture, offering a more sustainable path to success.

She emphasises the value of "working out loud" - sharing your journey transparently - and how this practice can build trust and connections in your professional network.

Practical takeaways:

• Strategies for using AI and automation to streamline work processes
• Tips for incorporating movement and creativity into daily routines
• Insights on balancing global work commitments with personal well-being
• The importance of acknowledging and nurturing supportive relationships

Whether you're an entrepreneur, a corporate leader, or someone looking to optimise their professional life, this conversation offers valuable insights on thriving in today's fast-paced world without sacrificing personal well-being.

"Grace removes the grind." - Dr. Jen Frahm

Join us for a thought-provoking discussion that will inspire you to reassess your approach to work, success, and life balance. It's time to embrace a more holistic view of productivity - one that values both professional achievement and personal fulfillment.

The path to fulfillment after 50 isn’t about playing small or fading away. According to this week's guest, it's about reclaiming your voice, living your values, and using your wisdom to uplift others and yourself.

In this episode, host Trevor Young sits down with Jet Swain - strategic advisor, speaker, and founder of the Affection Economy.

Jet’s story is anything but linear: from growing up on a sheep farm in rural Australia, studying fine arts, and braving the boisterous world of teaching, to carving out a dynamic career in advertising, innovation, and human-centered design.

Jet opens up about her eclectic journey, filled with zigzags, moments of reinvention, and lessons found in adversity, including her battle with breast cancer and navigating single motherhood. She shares how these experiences fueled her passion for the Affection Economy: a values-led movement that challenges traditional leadership and encourages bringing kindness, courage, and authenticity back to business and daily life.

Together, Trevor and Jet explore why now is the perfect time to dust off old dreams, get back in touch with your true self, and proudly claim your voice and vision - especially if you feel invisible in today’s workforce.

Whether you’re looking to transform your career, reconnect with your personal values, or simply hear an inspiring story of resilience and reinvention, this episode is packed with wisdom, practical insights, and the kind of warmth that only comes with lived experience.

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Key Takeaways from the Episode:

🟢 Embrace the Zigzags

Jet’s unconventional path is proof that paying attention to your instincts and interests can lead you somewhere remarkable, even - especially - if you don’t have a map.

🟢 Find (& Live) Your Values

Jet challenges us to identify our top three values - not buzzwords, but what truly matters and drives you. Kindness, courage, and curiosity are her guiding lights. What are yours?

🟢 Reclaim Your Voice

After years of being told she was “too much” or “too kind,” Jet discovered those were actually her strengths. Speaking up and standing out takes courage. Sometimes, as she puts it, “I am a lot, but I’m not too much.”

🟢 Building a One-Person Movement

From speaking and mentoring to creating practical tools (think: postcards, values cards, and a book), Jet is turning her philosophy into a platform and business - proof that you can design work to fit around your life and beliefs.

🟢 Why Connection (and Community) Matters

Kindness and connection aren’t soft business skills - they’re levers for real change. And sharing your story helps others find the courage to tell theirs.

Thanks for tuning in to CRANK THE 3RD —don’t forget to check out Jet Swain’s work, connect with her online, and keep an eye out for more inspiring stories and practical insights to help you find your voice, reconnect with your values, and keep cranking in your next chapter!

Welcome to the 300th episode of the podcast, and what a terrific way to celebrate the milestone!

In this episode, host Trevor Young sits down with Andrew "Billy" Baxter - an acclaimed leader whose career is a masterclass in professional reinvention, adaptability, and building a meaningful portfolio life after the corporate grind.

Once a heavy-hitter in Australia’s advertising industry, Billy has transitioned into a diverse and purpose-driven professional world: he chairs and sits on major boards including Australian Pork, and the Sydney Symphony Orchestra, all while running his own thriving business consultancy, 24 Hour Business Plan.

Trevor and Billy dive deep into what it takes to successfully pivot after decades in a traditional career path, how to build a board portfolio, and why curiosity and ongoing relevance are crucial in today’s fast-changing business landscape.

Billy opens up about his personal journey -sharing the lessons learned from decades at the top of the marketing world, how he uses his network, why having a clear sense of purpose matters, and his practical tips for anyone looking to craft a more meaningful, flexible professional life.

Whether you’re contemplating your own ‘what’s next’ or simply curious about life beyond the C-suite, this episode is packed with honest insights and actionable advice.

In this episode of Crank The 3rd, we dive into what it really means to stand out in your 50s and beyond.

Host Trevor Young sits down with Judy Winslow, founder of Unforgettable Brands, to explore how experienced professionals and entrepreneurs can build a soulful, authentic, and unforgettable personal brand in the so-called “third chapter” of their careers.

Judy shares her powerful personal story - from facing depression and feeling out of place as a young woman, to discovering her purpose through creativity, business, and brand strategy.

Together, Trevor and Judy unpack the importance of embracing your unique twist, reconnecting with your values, and getting comfortable with being a “unicorn”—someone who dares to be different in a world that often rewards blending in.

You’ll get practical tips on how to bring out your individuality, what it means to infuse your brand with real soul, and why your past experiences are the raw material for your finest work.

Judy also pulls back the curtain on her process for helping clients get braver and bolder, whether you’re building a team, scaling your business, or preparing for a big-stage moment like a TEDx talk.

If you’re ready to stop playing small, own your story, and amplify your impact, this conversation is packed with wisdom, humour, and actionable steps.

Let’s get started!

QUOTABLE QUOTE FROM JUDY:

“No one speaks quite like you. No one articulates quite like you. No one sees your industry quite like you, nor do they have the experience. So… just being you—that's so fabulous.”

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Visit Judy's website - https://unforgettablebrands.com/

Connect with Trevor on LinkedIn - https://www.linkedin.com/in/trevoryoung

Welcome to Season 10 of the CRANK THE 3RD podcast!

In this episode, Trevor Young is joined by brand and career strategist, Wendy Pavey, for a thought-provoking look at what comes next for experienced professionals over 50.

As Trevor puts it, this one’s for anyone contemplating their “third chapter”, whether you’re an entrepreneur considering scaling back, a business owner looking for more purpose, or a seasoned executive curious about building a flexible and meaningful portfolio career.

Wendy shares her expertise on how to harness decades of hard-earned wisdom and experience, drawing parallels between brand-building for global companies and personal branding for individuals.

Together, they break down the concept of a portfolio career - what it really means, how to tailor it for your strengths and passions, and why it’s a powerful way to blend lifestyle, legacy, and continued professional impact in later life.

From exploring advisory and board roles, consulting, and mentoring, to actionable strategies for staying visible, relevant, and resilient, this episode is packed with actionable tips for designing a work life on your terms.

If you’re ready to take control of your professional future and craft a career that matches your values, flexibility, and ambition - especially after 50 - this conversation will give you both the confidence and ideas to get started.

For more from Wendy, connect with her on LinkedIn or explore her insights through her website - www.yourexecutivebrand.com

As someone over 50, with oodles of experience and wisdom to share, should public speaking form a part of your 'portfolio' career?

In this episode of Crank The 3rd, host Trevor Young sits down with Carmen Sederino, a performance master, speaking strategist, and founder of Illuminated Story.

Carmen shares her journey from being a shy child to a trained actor to now, where she is helping individuals transform high-stakes presentations into unforgettable performances.

Key Discussion Points:

• Carmen’s Background: She talks about her early career in retail leadership and her formal training in acting, which helped her excel in speaking and coaching roles.
• Professional Speaking Landscape: Carmen and Trevor explore the shifting dynamics in professional speaking post-pandemic, emphasising the blend of in-person, virtual, and hybrid events.
• The Role of AI: Carmen discusses how AI can generate speeches but emphasises the irreplaceable nature of human connection and quality in speaking engagements.
• Strategies for Engaging Speaking: - Moving from information-based presentations to creating immersive experiences. - Focusing on authenticity over aspiration, highlighting the importance of genuine connection and vulnerability. - Creating meaning in messages rather than simply conveying matter.
• Illuminated Story Method: Carmen shares her approach to transforming presentations by focusing on both script content and engaging delivery techniques to create a memorable impact.
• Advice for Aspiring Speakers: Reflect on personal experiences, think about the message you want to share, and understand your audience to craft a unique speaking approach.

Practical Tips:

• Utilise sound and video strategically to enhance presentations.
• Engage with audiences through storytelling and interactive elements.
• Rehearse thoroughly to ensure a seamless and impactful delivery.

Carmen's advice? Ditch the PowerPoint, tell a story: "You are so much more interesting than your PowerPoint."

Carmen’s Contact Information:

• Visit Illuminated Story for more insights and access to a masterclass on improving public speaking skills.

Conclusion:

This episode is a deep dive into mastering the art of professional speaking, blending theatrical techniques with authentic storytelling to create lasting impressions.

In this episode of the podcast, host Trevor Young is joined by Paul Sutton, an independent social and digital marketing consultant and host of the Middle Man podcast.

Paul's podcast sideline focuses on helping midlife men and their partners navigate the challenges of midlife to lead more fulfilling lives.

Throughout their conversation, Paul shares insights into his personal journey of self-discovery and how it led to the creation of his podcast.

He discusses the lack of resources available for men during the midlife transition and how the Middle Man podcast aims to fill that gap by covering topics such as mental health, physical wellness, and modern masculinity.

Trevor and Paul dive into the importance of understanding one's purpose and passion, especially in midlife.

Paul reflects on overcoming depression and the feeling of being directionless, leading him to start the podcast as an experiment.

The episode also touches on how societal changes and the redefinition of masculinity impact men today.

Paul emphasises the importance of building a movement to support midlife men by creating a platform for open dialogue and sharing experiences.

Whether you're exploring a new phase of life or seeking ways to connect with your own passions, this episode provides valuable perspectives and practical advice for anyone navigating midlife transitions.

Tune in to hear more about Paul's journey, the inspiration behind Middle Man, and the lessons he's learned along the way.

Likewise, if you're interested in starting a podcast as a sideline 'passion play', Paul also shares some great tips and insights on this front as well.

CHECK OUT THE MIDDLE MAN PODCAST - https://middlemanpodcast.com/

In a world increasingly dominated by artificial intelligence and automation, it's easy to feel like we're losing our edge as human professionals.

But what if I told you that the key to standing out and thriving in this AI-driven landscape isn't about competing with machines, but rather embracing our uniquely human qualities?

This is the theme of this fascinating conversation with Mark Schaefer, a marketing strategy consultant, keynote speaker, and author of the newly-released book, Audacious: How Humans Win in an AI Marketing World.

Mark's insights shed light on how we can leverage human connection and creativity to carve out our niche in a rapidly evolving business landscape.

At the heart of Mark's philosophy is the concept of being audacious.

But what does that really mean in the context of our professional lives? It's not about grand gestures or risky stunts. Instead, it's about creating moments of awe in our everyday interactions and work.

Mark defines audacity as "something that creates a moment of awe in your life." It's about doing something that makes people sit up and take notice, something that sparks curiosity and connection.

In a world where AI can churn out competent work at lightning speed, it's these human touches that truly set us apart.

Also touched on during this conversation is Mark's own journey, how he started blogging at age 49 and how it changed his life immeasurably.

Inspiring stuff!

Here are a few quotes from Mark:

• "You can't outsmart AI. You have to out human AI."
• "What's a little thing we can do to add awe to someone's day? To just create that spark of an emotional connection between us."
• "The great mindset today is to do something so interesting, so generous, so unmissable that other people can't wait to talk about it, because those are the great storytellers and that is what is believed."

VISIT MARK'S WEBSITE - https://businessesgrow.com/

If you like what you hear on the podcast, I'd love it if you could rate and review the show via your podcast app (especially if you're on Apple Podcasts) - thank you!