CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50 cover art

CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50

CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50

By: Trevor Young
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About this listen

CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.

You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).

Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.

But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”

While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.

Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.

No matter how savvy, experienced and connected we are, certain challenges remain.

But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!

The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.

You’ve put in the hard yards: now it’s time to capitalise!

Let’s dive in!

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Episodes
  • 302: The art of doing less and achieving more - with Dr. Jen Frahm
    Sep 2 2025

    Ever wonder how some people seem to juggle multiple projects, run successful businesses, and still find time for personal growth?

    In this enlightening episode, Trevor Young sits down with Dr. Jen Frahm, a change leadership expert and global facilitator, to unpack her approach to balancing a thriving career with a fulfilling personal life.

    Jen shares her candid response to the oft-asked question, "How do you do it all?" Her answer might surprise you.

    With refreshing honesty, she reveals that she doesn't do it all - far from it. Instead, Jen offers a nuanced perspective on productivity, self-care, and professional success that's both inspiring and attainable.

    Key insights from the conversation:

    • The power of grace and self-compassion in professional life
    • Why energy management trumps time management
    • The role of AI and automation in creating space for creativity and rest
    • The importance of movement and play in maintaining mental agility
    • How to navigate work-life balance with wisdom gained from decades of experience

    Jen's approach challenges conventional notions of hustle culture, offering a more sustainable path to success.

    She emphasises the value of "working out loud" - sharing your journey transparently - and how this practice can build trust and connections in your professional network.

    Practical takeaways:

    • Strategies for using AI and automation to streamline work processes
    • Tips for incorporating movement and creativity into daily routines
    • Insights on balancing global work commitments with personal well-being
    • The importance of acknowledging and nurturing supportive relationships

    Whether you're an entrepreneur, a corporate leader, or someone looking to optimise their professional life, this conversation offers valuable insights on thriving in today's fast-paced world without sacrificing personal well-being.

    "Grace removes the grind." - Dr. Jen Frahm

    Join us for a thought-provoking discussion that will inspire you to reassess your approach to work, success, and life balance. It's time to embrace a more holistic view of productivity - one that values both professional achievement and personal fulfillment.

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    50 mins
  • 301: Finding your way back to yourself: Rediscovering your voice and values - with Jet Swain
    Aug 15 2025

    The path to fulfillment after 50 isn’t about playing small or fading away. According to this week's guest, it's about reclaiming your voice, living your values, and using your wisdom to uplift others and yourself.

    In this episode, host Trevor Young sits down with Jet Swain - strategic advisor, speaker, and founder of the Affection Economy.

    Jet’s story is anything but linear: from growing up on a sheep farm in rural Australia, studying fine arts, and braving the boisterous world of teaching, to carving out a dynamic career in advertising, innovation, and human-centered design.

    Jet opens up about her eclectic journey, filled with zigzags, moments of reinvention, and lessons found in adversity, including her battle with breast cancer and navigating single motherhood. She shares how these experiences fueled her passion for the Affection Economy: a values-led movement that challenges traditional leadership and encourages bringing kindness, courage, and authenticity back to business and daily life.

    Together, Trevor and Jet explore why now is the perfect time to dust off old dreams, get back in touch with your true self, and proudly claim your voice and vision - especially if you feel invisible in today’s workforce.

    Whether you’re looking to transform your career, reconnect with your personal values, or simply hear an inspiring story of resilience and reinvention, this episode is packed with wisdom, practical insights, and the kind of warmth that only comes with lived experience.

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    Key Takeaways from the Episode:

    🟢 Embrace the Zigzags

    Jet’s unconventional path is proof that paying attention to your instincts and interests can lead you somewhere remarkable, even - especially - if you don’t have a map.

    🟢 Find (& Live) Your Values

    Jet challenges us to identify our top three values - not buzzwords, but what truly matters and drives you. Kindness, courage, and curiosity are her guiding lights. What are yours?

    🟢 Reclaim Your Voice

    After years of being told she was “too much” or “too kind,” Jet discovered those were actually her strengths. Speaking up and standing out takes courage. Sometimes, as she puts it, “I am a lot, but I’m not too much.”

    🟢 Building a One-Person Movement

    From speaking and mentoring to creating practical tools (think: postcards, values cards, and a book), Jet is turning her philosophy into a platform and business - proof that you can design work to fit around your life and beliefs.

    🟢 Why Connection (and Community) Matters

    Kindness and connection aren’t soft business skills - they’re levers for real change. And sharing your story helps others find the courage to tell theirs.

    Thanks for tuning in to CRANK THE 3RD —don’t forget to check out Jet Swain’s work, connect with her online, and keep an eye out for more inspiring stories and practical insights to help you find your voice, reconnect with your values, and keep cranking in your next chapter!

    Show More Show Less
    54 mins
  • 300: Career reinvention: A blueprint for board roles, consulting, and advisory success - with Andrew 'Billy' Baxter
    Aug 1 2025

    Welcome to the 300th episode of the podcast, and what a terrific way to celebrate the milestone!

    In this episode, host Trevor Young sits down with Andrew "Billy" Baxter - an acclaimed leader whose career is a masterclass in professional reinvention, adaptability, and building a meaningful portfolio life after the corporate grind.

    Once a heavy-hitter in Australia’s advertising industry, Billy has transitioned into a diverse and purpose-driven professional world: he chairs and sits on major boards including Australian Pork, and the Sydney Symphony Orchestra, all while running his own thriving business consultancy, 24 Hour Business Plan.

    Trevor and Billy dive deep into what it takes to successfully pivot after decades in a traditional career path, how to build a board portfolio, and why curiosity and ongoing relevance are crucial in today’s fast-changing business landscape.

    Billy opens up about his personal journey -sharing the lessons learned from decades at the top of the marketing world, how he uses his network, why having a clear sense of purpose matters, and his practical tips for anyone looking to craft a more meaningful, flexible professional life.

    Whether you’re contemplating your own ‘what’s next’ or simply curious about life beyond the C-suite, this episode is packed with honest insights and actionable advice.

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    58 mins
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