Episodes

  • E290 | From PLG Pains to AI Gains: Rethinking Retention with Ryan Seams of AssemblyAI
    May 15 2025

    Today on the show we have Ryan Seams, the Head of Customer Success at AssemblyAI.

    In this episode, Ryan shares his experience transitioning from Deloitte to the fast-paced world of startups, where he spent nearly a decade at Mixpanel scaling customer success and navigating product analytics.

    We then discussed the evolution of pricing models — from events-based to monthly tracked users and back again — and how that shaped customer behavior, retention, and satisfaction.

    We wrapped up by discussing how AI-native companies like AssemblyAI are redefining usage-based pricing, customer segmentation, and churn forecasting in a rapidly changing landscape.

    Mentioned Resources

    • AssemblyAI
    • Mixpanel
    • Google Analytics
    • Adobe Omniture
    • OpenAI


    Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

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    37 mins
  • E289 | How AppsFlyer Uses AI to Build Superhuman CS Teams with Ziv Peled
    May 2 2025

    Today on the show we have Ziv Peled, the Chief Customer Officer of AppsFlyer.

    In this episode, Ziv shares his experience using AI to radically improve customer success performance.

    We then discussed the shift from product expertise to growth partnership and wrapped up by exploring how AI is changing internal team dynamics and go-to-market strategies.

    Mentioned Resources

    • AppsFlyer
    • Matik.io


    Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

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    43 mins
  • E288 | How AI Is Transforming Customer Success with Sivan More of HiBob
    Apr 25 2025

    Today on the show we have Sivan More, the VP of Customer Success at HiBob, an HR tech company driving company culture and employee engagement.

    In this episode, Sivan shares her experience in the evolution of customer success and how it has transformed over the years.

    We then discussed the role of AI and personalization in enhancing customer journeys, and we wrapped up by diving into how to build scalable, skills-based customer success teams in the age of AI.

    Mentioned Resources

    • HiBob
    • Vitally.io


    Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

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    45 mins
  • E287 | From CAC Recovery to Higher ACVs: The Power of Upfront Payments with Miguel Fernandez Larrea
    Apr 16 2025

    Today on the show we have Miguel Fernandez Larrea, the CEO and Co-founder of Capchase.

    In this episode, Miguel shares his experience helping B2B vendors recover customer acquisition costs faster and increase deal sizes through flexible payment terms.

    We then discussed the enterprise sales motion behind Capchase Pay, how Miguel’s team drives adoption across sales, finance, and rev ops, and how their CS team is optimizing activation to reach the first five closed deals.

    Mentioned Resources

    • Capchase


    Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

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    33 mins
  • E286 | Humanizing Feedback: Hark’s Vision for Customer-Generated Content with Fran Brzyski
    Apr 3 2025

    Today on the show, we have Fran Brzyski, CEO and co-founder of Hark, a platform that helps brands build loyalty and achieve efficient growth through customer-generated content.

    In this episode, Fran shares insights into transforming customer feedback by leveraging the power of video and audio. He discusses the importance of capturing customer intent, the challenges of shifting from traditional feedback methods, and how to drive engagement by making feedback actionable.

    We also dive into strategies for integrating feedback across departments, using customer stories to fuel growth, and the future of human interaction in an AI-driven world.

    Mentioned Resources

    • LinkedIn
    • Hark


    Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

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    40 mins
  • E285 | Betting on Yourself: Wistia’s Bold Pivot From Video Hosting to a Multi-product Platform with Chris Savage
    Mar 27 2025

    Today on the show, we have Chris Savage, CEO and co-founder of Wistia, a leading video marketing platform.

    In this episode, Chris shares insights from Wistia’s journey—from a video hosting platform to a comprehensive suite of video tools. He discusses the impact of COVID on video adoption, how Wistia navigated major strategic shifts, and why betting on yourself is often the best investment.

    We also dive into AI’s evolving role in video creation and editing, the importance of onboarding for retention, and why success isn’t always about massive numbers but rather delivering value at the right moment.

    Mentioned Resources

    • Wistia
    • Talking Too Loud with Chris Savage
    • Ep 45 | How Wistia’s creative brand voice helps them retain their customers


    Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

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    47 mins
  • E284 | Optimizing Payments for Growth and Retention with Paddle's Lucas Lovell
    Mar 21 2025

    Today on the show, we have Lucas Lovell, VP of Product at Paddle, a comprehensive payments and billing platform that helps businesses streamline transactions, reduce churn, and scale globally.

    In this episode, Lucas shares his insights on the critical role payments play in churn reduction and strategies like smart payment retries, network tokenization, and local payment methods to maximize revenue.

    We also dive into retention tactics and Lucas’ perspective on the evolving payments landscape and how AI and automation are shaping the future of subscription businesses.

    Mentioned Resources

    • Paddle
    • Price Intelligently
    • An update on Price Intelligently


    Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

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    41 mins
  • E283 | AI Powered Growth: How Reddit and Ramp Are Winning with Guillaume Cabane
    Mar 12 2025

    Today on the show, we have Guillaume Cabane, Co-Founder and General Partner at Hypergrowth Partners. G has helped scale some of the fastest-growing B2B companies, including Ramp, Retool, Vercel, Reddit, and more.

    In this episode, we dive deep into how AI is fundamentally changing growth strategies, making outbound sales more efficient, and reshaping how companies think about customer acquisition. G shares why the economics of marketing are shifting rapidly, how AI-generated content and ads are unlocking new opportunities in B2B, and why traditional sales roles may soon become obsolete.

    We also discuss the death of outdated marketing channels, why direct mail is making a surprising comeback, and how G’s team is leveraging AI-driven personalization at scale to drive record-breaking engagement.

    Mentioned Resources

    • LinkedIn
    • Hypergrowth Partners
    • Ramp
    • Reddit
    • Waterfall
    • Clearbit
    • RB2B
    • KickFire
    • Albacross
    • Clay


    Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

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    39 mins