Today on the show we have Martin Gonto, the Co-Founder and GTM advisor of HyperGrowth Partners and interim CMO at Vercel.

In this episode, Gonto shares his experience in identifying and leveraging anti-retention metrics to optimize product strategies.

We then discussed the concept of next best actions and how these strategic steps can significantly enhance user retention.

We wrapped up by exploring practical examples from Gonto's work with various companies, highlighting actionable insights for startup growth.

Mentioned Resources:

• HyperGrowth Partners
• Deepgram
• Ashby
• Retool
• Auth0
• Vercel
• Vue
• Cursor
• GitHub
• CoPilot
• Sirius

Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.

Today on the show we have Andy Carvell, CEO and Co-Founder of Phiture.

In this episode, Andy shares the framework Phiture uses to increase mobile app retention, drawing from his extensive work with companies like SoundCloud and VSCO.

We discussed the future of mobile app interactions, including the potential of voice interfaces, AI, and wearable technology, and how these innovations fit into future growth strategies for mobile.

We wrapped up by diving into the importance of having a solid data tracking plan and Andy shared Phiture's systematic approach to help companies optimize their user engagement and retention strategies.

‍Mentioned Resources

• Phiture
• SoundCloud
• VSCO
• Brian Balfour
• Reforge
• Braze
• FishBrain
• Phiture Taxonomy Template

Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.

Today on the show we have Tamara Grominsky, the Chief Strategy Officer at Unbounce.

In this episode, Tamara shares her experience in optimizing cancellation flows to reduce churn.

We then discussed how Unbounce implemented a data-driven approach to understand the reasons behind customer cancellations and how they tailored their strategies to different customer segments. We wrapped up by exploring the importance of cross-functional collaboration in driving successful churn reduction initiatives.

Mentioned Resources

• Unbounce
• PMM Camp
• Kajabi

Churn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.