This week, I created 11 pieces of content in just seven days. And no, it’s not about burnout—it’s about being strategically visible in today's advisory era. If you're still relying on referrals and your good work alone, you're falling behind.

In this episode, I pull back the curtain on my exact strategy. I’ll show you how to use psychological triggers like the 'Mere Exposure Effect' to turn visibility into trust and attract high-value clients. I break down how to leverage the raw power of live video, repurpose one core idea into a dozen assets, and show up consistently where your dream clients actually spend their time.

Learn why posting once a week isn't enough and how strategic content creation is the non-negotiable business development tool for building a thriving advisory practice. Ready to stop being a best-kept secret and start dominating your niche? This episode is your blueprint.

Key Takeaways:

1. Be Present on Multiple Platforms to Maximize Reach : You cannot rely on a single channel to find your ideal clients. To build trust and authority, you must show up where they spend their time

"Pick three places where your ideal clients spend time. Show up regularly there sharing some great content." - Amanda C. Watts

2. Live Content Builds Trust Faster Than Polished Videos : It allows your audience to see you think on your feet, making you appear more genuine and authoritative.

"Even a five minute live video can build more trust than a perfect recorded longer one." - Amanda C. Watts

3. Turn One Core Insight into Many Pieces of Content : Draw from your years of experience and repurpose a single powerful idea into various formats like videos, podcasts, and articles to reinforce your message.

"You can turn one core insight into many pieces of content." - Amanda C. Watts

4. Consistency is the Ultimate Separator : Sporadic content creation won't deliver results.

"Consistency is what separates advisors from who grow their advisory practice from those who don't and struggle." - Amanda C. Watts

5. Your Visibility is More Important Than Your Work Ethic : Your success depends on being seen as a thought leader, which is achieved through consistent, strategic content creation.

"Success as an advisor today isn't about you doing great work. Sadly, it's about you being seen as a thought leader in your field." - Amanda C. Watts

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• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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I have a confession: I used to wear my ability to execute everything like a badge of honor. I built a successful six-figure business that looked impressive from the outside, but on the inside, I had created a prison. I call it the "monster business," and it demanded I feed it with my personal time and energy every single day, leaving me burnt out and trapped on a hamster wheel.

In this episode, I share the raw story of my breaking point and the single most important shift I ever made: I stopped being an executor and became a strategic thinker. I’ll show you how to stop selling your time and start selling your thinking as a productized system. You’ll learn how to command premium prices, deliver better results for your clients, and finally build a business that gives you real freedom. It’s time to stop feeding the monster and reclaim your life.

Key Takeaways

1. The "Executor's Trap" creates a monster business that consumes your life.

"You've created what I call a monster business, and it demands that you feed it with your personal time and energy every single day." - Amanda C. Watts

2. The path to freedom is transitioning from a hands-on executor to a strategic designer.

"The ones thriving aren't the best executors anymore. The ones who are thriving have transformed how they think about their role and how they think about strategic thinking." - Amanda C. Watts

3. Clients don't want to buy your time; they want to buy certainty and a guaranteed solution to their problem.

"Your clients don't want more of your time. They want certainty. They want to know that their problem is going to be solved." - Amanda C. Watts

4. Productizing your thinking into a system turns your expertise into intellectual property that commands premium value.

"When you say, this is exactly how we solve this problem, this is what happens at each step, and this is the result you'll get, clients stop shopping around because they feel very safe and secure." - Amanda C. Watts

5. Your unique strategic insight is your most valuable asset, not your ability to complete tasks.

"The reality is your thinking is what makes you special, not how you decide to do the bookkeeping." - Amanda C. Watts

Upcoming Episode Preview:

Episode 102: Building Authority In The New Advisory Era.

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• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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I’m thrilled to hit the 100th episode of the Business Advisor Podcast! Starting this journey, I dreamed of inspiring advisors, accountants, and coaches to break free from the grind of compliance work and embrace their potential. I never imagined it would spark over 25,000 downloads across the UK, USA, Australia, and beyond in just 18 months. Your heartfelt DMs, reviews, and emails fuel my drive. For 20 months, I’ve shown up weekly—through sickness, burnout, and doubt—learning that consistency, not perfection, builds trust and authority. From Episode 4’s content marketing gems to Episode 28’s freedom practice blueprint and my six-part advisory conversation series, I’ve poured real-world insights into every episode. This podcast has sharpened my expertise and ignited my passion for turning complex ideas into actionable frameworks. Want to transform your advisory business? This episode is a must-listen to learn more on how consistency compounds and discover strategies to productize, price, and position your services for freedom. Join me for the next 100 episodes as we dive deeper into courage, clarity, and impact!

Key Takeaways

1. Consistency Over Motivation: Showing up weekly, even when unmotivated, drives impact.

“Consistency isn’t about feeling motivated every single week. It’s about showing up anyway, even when you don’t feel motivated.” - Amanda C. Watts

2. Repetition Builds Authority: Repeating core messages helps them resonate over time.

“Repetition isn’t boring; it’s essential.” - Amanda C. Watts

3. Authenticity Trumps Perfection: Imperfect but genuine content connects deeply with listeners.

“Sometimes authenticity is more valuable than perfection.” - Amanda C. Watts

4. Value-Driven Content Converts: Focusing on value, not virality, attracts high-value clients.

“You don’t need to go viral. You just need to bring value.” - Amanda C. Watts

5. Commitment Sustains Impact: Finishing what you start, despite challenges, builds trust.

“Consistency isn’t just about showing up every week. It’s about finishing what you start.” - Amanda C. Watts

Upcoming Episode Preview:

EP 101: The one where you are stuck doing the work.

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Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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Ever felt that selling a £2,000 service is an uphill battle? In this eye-opening episode, I dismantle the myth that lower prices mean easier sales. She reveals why selling a £20,000 advisory offer is not only more profitable but also psychologically easier for both you and your client.

I show you how premium pricing fundamentally shifts the dynamic from a transactional cost to a committed investment, attracting clients who respect your expertise and are ready for transformation. I also explain how charging what you're worth doesn't just change your clients; it changes you, compelling you to step up as a confident leader. Learn to escape the compliance hamster wheel by building an offer that solves major problems and positions you as the strategic partner you were meant to be. This is a must-listen for any advisor ready to stop undercharging and start building a more respectful and manageable business.

Key Takeaways

1. Low pricing attracts problematic, transactional clients.

"When you price low, you don't make it easier for the client. You actually make it harder for both of you." - Amanda C. Watts

2. Premium pricing commands commitment and builds stronger relationships.

"Someone investing £20,000 or dollars doesn't want to bargain. They're actually wanting a result. They have got skin in the game." - Amanda C. Watts

3. The price you set determines the leader you become.

"When you charge £20,000 or $20,000 a year, you actually start to lead... you speak with more confidence because you're finally being paid in alignment with your value." - Amanda C. Watts

4. High-value offers are about selling transformation, not time.

"If you price low, people treat you like a pair of hands. If you price high, they trust you to help them with the big decisions." - Amanda C. Watts

5. Confidence is a result of raising your prices, not a prerequisite for it.

"You don't raise your prices when you feel confident; you feel confident when you raise your prices. And people say, 'Yes.' That is the shift." - Amanda C. Watts

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Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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Does the thought of "selling" make you feel awkward, pushy, or fake? You're not alone. Many advisors love helping clients but dread the sales process. In this episode, I flip the script on selling, reframing it not as a necessary evil but as a powerful form of service.

I introduce the "SELL Method," a four-part framework designed to help you approach every client conversation with confidence and integrity. You'll learn why your discomfort is actually a sign of your integrity and how to turn it into a strength. Discover how to build unshakeable belief in your services, lead conversations with clarity, and make a decisive ask without feeling like a hard-nosed salesperson. I also feature the memorable "Lighthouse" analogy; this episode provides the mindset shift and practical steps you need to stop hiding your value and finally become the trusted guide your clients are searching for.

Key Takeaways:

1. Reframe Selling as an Act of Service: Your primary goal isn't to win a deal but to genuinely help the person in front of you.

"When you show up to help instead of to win, people really feel it. And energy in everything changes." – Amanda C. Watts

2. Build Confidence from Evidence, Not Hype: Systematically collect proof of your impact to anchor your belief in the value you provide.

"People buy your certainty before they buy your solution. And if you don't believe in how great you are, why would anybody else?" – Amanda C. Watts

3. Lead the Conversation with Clarity: Clients are often overwhelmed. They don't need another option; they need a clear path. Your role is to listen, diagnose, and confidently recommend a plan.

"In the absence of guidance, people default to what they know, which usually means nothing or picking the cheapest option." – Amanda C. Watts

4. Failing to Ask is a Disservice: If you genuinely believe you can help someone, it's your professional duty to make a clear and direct offer.

"You are not here to make friends; you are here to make change. So you close the deal, not by being pushy, but by being decisive." – Amanda C. Watts

5. Withholding Your Help is Neglect: The most significant shift is realising that hiding your valuable services to avoid discomfort is ultimately selfish.

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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I’m here to save you months of frustration and guesswork when launching your advisory offer. I've seen too many brilliant advisors create services that nobody buys, or worse, that lead to complete burnout. I know this pain firsthand—my first offer had me driving three hours each way for a client and earning next to nothing. It was messy and unsustainable, and I was miserable.

That experience forced me to develop a system, my 7-step Launch Ready Method, that I'm sharing with you today on this episode of the Business Advisor Podcast. This isn't about selling fluff or just "building a funnel". It's the essential groundwork for creating a profitable, scalable advisory service that clients are genuinely eager to buy. I’ll walk you through everything from validating the real problem to marketing with purpose, so you can build a “Freedom Practice” that serves you, not a “Monster Business” that drains you. Let’s build something that truly works.

Key Takeaways

1. Start with the Client's Pain, Not Your Product.

"Great advisory offers aren't built in your head. They're built in response to what your clients actually want and what others aren't giving them." - Amanda C. Watts

2. Package Transformation, Not Time: Clients don't purchase hours, tasks, or a list of deliverables; they invest in a clear and desirable outcome.

"People don't buy time; they buy results. They buy momentum, they buy clarity and progress, and they buy transformation." - Amanda C. Watts

3. Price on Impact, Not Effort: Your fee should be a reflection of the value and transformation you create, not the hours you work.

"Your clients... don't want to buy hours. They want to buy the result, the return, and the relief that they get from actually working with you." - Amanda C. Watts

4. Intentionally Design Your Business Model for Freedom.

"If you don't stop to think about your business structure, the monster business builds itself." - Amanda C. Watts

5. Never launch a new offer to the public without first testing it in a controlled environment.

"The goal here is not for you to be perfect. It's about feedback, its proof, and its confidence in what works and clarity on what doesn't." - Amanda C. Watts

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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Have you ever quoted a price and instantly regretted it? I know that feeling—the knot in your stomach when you know your services are life-changing, but you lower the fee just to get the “yes”. It’s a cycle that traps so many of us in an overworked, underpaid, and unfulfilling business.

In this episode, I'm pulling back the curtain on why this happens and how to fix it for good. It's not about being greedy; it's about being smart and pricing with purpose. I’ll introduce you to my simple but powerful framework, the Value Triangle, which aligns your self-belief, the results you deliver, and how clients perceive you. This is the key to confidently charging what you're truly worth and finally building a business that gives you the freedom, energy, and income you deserve. It’s time to stop guessing and start earning.

Key Takeaways:

1. If an advisor doesn't fundamentally believe in their own value, no pricing strategy will work, as they will always find a way to discount or undercharge.

"Your pricing will never rise higher than your self-worth." - Amanda C. Watts

2. Clients Invest in Outcomes, Not Effort.
"They actually care about what is going to be different after they work with you. They care about the transformation." - Amanda C. Watts

3. How an advisor is branded and positioned can be more influential on their fee than the service itself.

"The work might be the same that you're doing, but that perceived value – that is where the profit lives." - Amanda C. Watts

4. Premium clients are looking for a confident expert to solve their problems, and an unusually low fee signals a lack of confidence and value.

"When your prices are too low, high-value clients don't take you seriously. They actually want results, and they want to feel confident when they make a buying decision." - Amanda C. Watts

5. Productising Your Service Creates Clarity and Confidence.
"When you productise your value, you stop guessing, and you start building a business around what actually works." - Amanda C. Watts

Preview for Next Week!

Get ready for Episode 97: 7 Steps to Creating & Launching Your Advisory Offer

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Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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In this episode, I’m tackling a topic I'm incredibly passionate about: why short-form content platforms like Instagram, TikTok, and Reels are a trap for serious business advisors. I know it might sound controversial, but I believe these platforms, which are built for distraction and escapism, are the wrong place to build the deep trust required to attract premium clients.

When you pour your valuable insights into 60-second videos or catchy carousels, you're whispering in a hurricane. You're showing up where your ideal clients go to switch off, not to make critical business decisions. Instead of chasing fleeting visibility and "fire emoji" engagement, I want to show you a better way. I share the power of the "Netflix Effect"—creating long-form, binge-worthy content that allows potential clients to connect with your expertise on a deeper level. I share real-life stories, from my own experience buying a treadmill to clients who followed my work for years before hiring me, to prove that authority and trust are built through depth, not just frequency. My goal is to help you shift your strategy from being just another face in the scroll to becoming a respected authority whose future clients are pre-sold on your value before they even book a call.

🧠 Key Takeaways:

1. Short-form content creates a false sense of productivity without delivering real clients.
"I can guarantee these things are not bringing you leads, sales, or real results from business advisory clients." - Amanda C. Watts

2. The context of a platform is more important than the content itself.
"Even the most brilliant insight is going to fall flat if it's delivered at the wrong time in the wrong place or to the wrong mindset." - Amanda C. Watts

3. Meaningful trust cannot be built in 60-second increments.
" Trust doesn't come in 60 seconds or less. It comes when people feel like they are truly understood." - Amanda C. Watts

4. Advisors should leverage "binge-worthy" long-form content to build deep connections.
"Just like watching six episodes of a series makes you feel emotionally connected to the characters, long-form content helps people feel emotionally connected to you." - Amanda C. Watts

5. The primary marketing goal for an advisor should be authority, not visibility.
"authority comes from showing your thinking, not just your face." - Amanda C. Watts

Preview for Next Week!

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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Speak to you in the next episode...