This week, I created 11 pieces of content in just seven days. And no, it’s not about burnout—it’s about being strategically visible in today's advisory era. If you're still relying on referrals and your good work alone, you're falling behind.

In this episode, I pull back the curtain on my exact strategy. I’ll show you how to use psychological triggers like the 'Mere Exposure Effect' to turn visibility into trust and attract high-value clients. I break down how to leverage the raw power of live video, repurpose one core idea into a dozen assets, and show up consistently where your dream clients actually spend their time.

Learn why posting once a week isn't enough and how strategic content creation is the non-negotiable business development tool for building a thriving advisory practice. Ready to stop being a best-kept secret and start dominating your niche? This episode is your blueprint.

Key Takeaways:

1. Be Present on Multiple Platforms to Maximize Reach : You cannot rely on a single channel to find your ideal clients. To build trust and authority, you must show up where they spend their time

"Pick three places where your ideal clients spend time. Show up regularly there sharing some great content." - Amanda C. Watts

2. Live Content Builds Trust Faster Than Polished Videos : It allows your audience to see you think on your feet, making you appear more genuine and authoritative.

"Even a five minute live video can build more trust than a perfect recorded longer one." - Amanda C. Watts

3. Turn One Core Insight into Many Pieces of Content : Draw from your years of experience and repurpose a single powerful idea into various formats like videos, podcasts, and articles to reinforce your message.

"You can turn one core insight into many pieces of content." - Amanda C. Watts

4. Consistency is the Ultimate Separator : Sporadic content creation won't deliver results.

"Consistency is what separates advisors from who grow their advisory practice from those who don't and struggle." - Amanda C. Watts

5. Your Visibility is More Important Than Your Work Ethic : Your success depends on being seen as a thought leader, which is achieved through consistent, strategic content creation.

"Success as an advisor today isn't about you doing great work. Sadly, it's about you being seen as a thought leader in your field." - Amanda C. Watts

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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Speak to you in the next episode...

I have a confession: I used to wear my ability to execute everything like a badge of honor. I built a successful six-figure business that looked impressive from the outside, but on the inside, I had created a prison. I call it the "monster business," and it demanded I feed it with my personal time and energy every single day, leaving me burnt out and trapped on a hamster wheel.

In this episode, I share the raw story of my breaking point and the single most important shift I ever made: I stopped being an executor and became a strategic thinker. I’ll show you how to stop selling your time and start selling your thinking as a productized system. You’ll learn how to command premium prices, deliver better results for your clients, and finally build a business that gives you real freedom. It’s time to stop feeding the monster and reclaim your life.

Key Takeaways

1. The "Executor's Trap" creates a monster business that consumes your life.

"You've created what I call a monster business, and it demands that you feed it with your personal time and energy every single day." - Amanda C. Watts

2. The path to freedom is transitioning from a hands-on executor to a strategic designer.

"The ones thriving aren't the best executors anymore. The ones who are thriving have transformed how they think about their role and how they think about strategic thinking." - Amanda C. Watts

3. Clients don't want to buy your time; they want to buy certainty and a guaranteed solution to their problem.

"Your clients don't want more of your time. They want certainty. They want to know that their problem is going to be solved." - Amanda C. Watts

4. Productizing your thinking into a system turns your expertise into intellectual property that commands premium value.

"When you say, this is exactly how we solve this problem, this is what happens at each step, and this is the result you'll get, clients stop shopping around because they feel very safe and secure." - Amanda C. Watts

5. Your unique strategic insight is your most valuable asset, not your ability to complete tasks.

"The reality is your thinking is what makes you special, not how you decide to do the bookkeeping." - Amanda C. Watts

Upcoming Episode Preview:

Episode 102: Building Authority In The New Advisory Era.

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

-
Speak to you in the next episode...

I’m thrilled to hit the 100th episode of the Business Advisor Podcast! Starting this journey, I dreamed of inspiring advisors, accountants, and coaches to break free from the grind of compliance work and embrace their potential. I never imagined it would spark over 25,000 downloads across the UK, USA, Australia, and beyond in just 18 months. Your heartfelt DMs, reviews, and emails fuel my drive. For 20 months, I’ve shown up weekly—through sickness, burnout, and doubt—learning that consistency, not perfection, builds trust and authority. From Episode 4’s content marketing gems to Episode 28’s freedom practice blueprint and my six-part advisory conversation series, I’ve poured real-world insights into every episode. This podcast has sharpened my expertise and ignited my passion for turning complex ideas into actionable frameworks. Want to transform your advisory business? This episode is a must-listen to learn more on how consistency compounds and discover strategies to productize, price, and position your services for freedom. Join me for the next 100 episodes as we dive deeper into courage, clarity, and impact!

Key Takeaways

1. Consistency Over Motivation: Showing up weekly, even when unmotivated, drives impact.

“Consistency isn’t about feeling motivated every single week. It’s about showing up anyway, even when you don’t feel motivated.” - Amanda C. Watts

2. Repetition Builds Authority: Repeating core messages helps them resonate over time.

“Repetition isn’t boring; it’s essential.” - Amanda C. Watts

3. Authenticity Trumps Perfection: Imperfect but genuine content connects deeply with listeners.

“Sometimes authenticity is more valuable than perfection.” - Amanda C. Watts

4. Value-Driven Content Converts: Focusing on value, not virality, attracts high-value clients.

“You don’t need to go viral. You just need to bring value.” - Amanda C. Watts

5. Commitment Sustains Impact: Finishing what you start, despite challenges, builds trust.

“Consistency isn’t just about showing up every week. It’s about finishing what you start.” - Amanda C. Watts

Upcoming Episode Preview:

EP 101: The one where you are stuck doing the work.

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

-
Speak to you in the next episode...