In this episode, I’m tackling a topic I'm incredibly passionate about: why short-form content platforms like Instagram, TikTok, and Reels are a trap for serious business advisors. I know it might sound controversial, but I believe these platforms, which are built for distraction and escapism, are the wrong place to build the deep trust required to attract premium clients.

When you pour your valuable insights into 60-second videos or catchy carousels, you're whispering in a hurricane. You're showing up where your ideal clients go to switch off, not to make critical business decisions. Instead of chasing fleeting visibility and "fire emoji" engagement, I want to show you a better way. I share the power of the "Netflix Effect"—creating long-form, binge-worthy content that allows potential clients to connect with your expertise on a deeper level. I share real-life stories, from my own experience buying a treadmill to clients who followed my work for years before hiring me, to prove that authority and trust are built through depth, not just frequency. My goal is to help you shift your strategy from being just another face in the scroll to becoming a respected authority whose future clients are pre-sold on your value before they even book a call.

🧠 Key Takeaways:

1. Short-form content creates a false sense of productivity without delivering real clients.
"I can guarantee these things are not bringing you leads, sales, or real results from business advisory clients." - Amanda C. Watts

2. The context of a platform is more important than the content itself.
"Even the most brilliant insight is going to fall flat if it's delivered at the wrong time in the wrong place or to the wrong mindset." - Amanda C. Watts

3. Meaningful trust cannot be built in 60-second increments.
" Trust doesn't come in 60 seconds or less. It comes when people feel like they are truly understood." - Amanda C. Watts

4. Advisors should leverage "binge-worthy" long-form content to build deep connections.
"Just like watching six episodes of a series makes you feel emotionally connected to the characters, long-form content helps people feel emotionally connected to you." - Amanda C. Watts

5. The primary marketing goal for an advisor should be authority, not visibility.
"authority comes from showing your thinking, not just your face." - Amanda C. Watts

Preview for Next Week!

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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Speak to you in the next episode...

In this episode, I tackle one of the most requested topics from our community: how to create content that cuts through the noise and builds trust with premium advisory clients.

I reveal why most advisors are stuck in a cycle of inconsistent posting and ineffective marketing—and how to break free. I’ll walk you through a clear, actionable strategy for creating content that doesn’t just get seen, but actually converts leads into high-value clients.

Whether you're struggling with what to say or frustrated that your content isn’t bringing in the right people, this episode gives you the tools to build a powerful content system that works for you, even on repeat.

🧠 Key Takeaways

1. Focus your content on solving your client's real problems at every stage of their journey, not on showcasing your own expertise.

“Content has to speak to real problems. It has to show that you understand what your clients are going through.” -Amanda C. Watts

2. Use your content as a pre-sale system to build trust and prove your value long before you ever ask for the sale.

“Great content isn't a one-hit wonder. It's a drumbeat of trust.” -Amanda C. Watts

3. Avoid common mistakes like using industry jargon or over-relying on AI, as authentic content is what builds true authority.

“Authority isn't loud. It is earned.” -Amanda C. Watts

4. Follow a proven formula (Problem, Perspective, Proof, Practice, Presence) to create magnetic content that connects and converts.

“The more you ground your content in experience, the more magnetic you become.” -Amanda C. Watts

5. Overcome your fear of video by shifting your focus from performance to genuinely serving your audience with helpful answers.

“If you focus on helping someone else, it gets easier.” -Amanda C. Watts

Preview for Next Week!

Get ready for Episode 95: “Instagram Is Where Good Businesses Go to Die.”

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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Speak to you in the next episode...

In this insightful episode of The Business Advisor Podcast, I dive deep into the often-avoided topic of client conflict—an issue every advisor faces but few discuss openly. I share personal experiences, expert insights, and a powerful framework called "GRACE" to help you navigate emotionally charged situations with empathy, curiosity, and professionalism.

I walk through a real-world example where a client stopped returning my calls after receiving tough feedback about letting go of an underperforming team member. Using the GRACE framework, I demonstrate how to reopen communication with empathy, curiosity, and collaboration.

Conflict isn’t a sign of failure; it’s an opportunity for deeper connection and growth. Whether you're dealing with silent clients, defensive reactions, or stalled progress, this episode will equip you with the tools to turn discomfort into trust.

Key Takeaways

1. Client conflict is an emotional signal, not a personal attack.

“When your client becomes defensive or avoids your calls, they aren’t deliberately being difficult. Their brain is responding to stress or discomfort.” – Amanda C. Watts

1. Handled with care, conflict can deepen trust and lead to breakthroughs.

“Conflict and resistance can deepen trust, strengthen relationships, and enable powerful breakthroughs for both you and your clients.” – Amanda C. Watts

1. Naming emotions helps clients feel seen and understood.

“By naming these emotions, you help your client feel seen and understood. This builds trust and encourages them to open up.” – Amanda C. Watts

1. Pushing harder increases defensiveness; slowing down creates space for progress.

“The worst thing you can do is push harder, because this only heightens the client's defensive instinct.” – Amanda C. Watts

1. Separate your self-worth from client resistance.

“It’s easy to take client resistance personally and feel rejected and frustrated. You have to remind yourself: this isn’t about you. It’s about them and their inner struggle.” – Amanda C. Watts

Preview for Next Week!

Get ready for Episode 94: “Creating Content That Stands Out and Gets Clients.” This is a highly requested topic from the community, and I can't wait to share it with you.

Want more? Join THE FREEDOM TRIBE

Here's all the FREE BONUSES you'll receive when you join our exciting community on Skool; The Freedom Tribe

• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
• Digital copy of 500:200 Model™ Guide: My tried-and-tested formula for taking home at least 200K with business advisory revenue of 500K.
• 12 Days Of Business Advisory video series: that walks you through creating the perfect advisory offer.
• Hand Picked And Categorised episodes of the Business Advisor Podcast to accelerate your journey from a compliance-led to an advisory-led practice.

PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

-
Speak to you in the next episode...