You can scale fast. But can you scale to sell?

In this episode of Broadcast Your Authority, Danielle and I talk with Anthony Sarandrea, a fractional CMO who built Pocket Your Dollars, a lean lead gen company that drove $10M in annual profit and sold for $70M.

We get into how he flipped the agency model, aligned pricing with performance, and turned client results into leverage without paid ads or bloated teams. We also expose the mistakes that stall growth like relying too heavily on Meta, ignoring conversion gaps after the click, and chasing leads that never convert.

If you're a B2B founder, agency owner, or CMO building toward an exit, tune in to the full episode of Broadcast Your Authority: Scaling and Selling A Lead Gen Empire from Scratch with Anthony Sarandrea.

Subscribe to our YouTube channel, Broadcast Your Authority, and leave us a review on Apple or Spotify.

Anthony Sarandrea is a performance marketer and founder of Pocket Your Dollars, a lead generation company that scaled to over 1 million customers a year and was acquired for $70 million. He’s worked with Fortune 50 brands like UnitedHealthcare and celebrity names like Snoop Dogg and Ellen DeGeneres. Today, he serves as a fractional CMO helping companies scale with paid media that actually converts. He’s also a board advisor for Arizona’s largest VC fund, a minority owner of the Charlotte Hornets, and a leading donor to education and mental health initiatives.

Connect with Anthony Sarandrea:

Website: https://anthonysarandrea.com/

LinkedIn: https://www.linkedin.com/in/anthony-sarandrea/

Instagram: https://www.instagram.com/anthonysarandrea/

—————————————————————————————————

At 𝗕𝗥𝗢𝗔𝗗𝗖𝗔𝗦𝗧 𝗬𝗢𝗨𝗥 𝗔𝗨𝗧𝗛𝗢𝗥𝗜𝗧𝗬, we provide a seamless, high-quality, and efficient process to help create and post repurposed assets to your Podcast Platform, YouTube, and build omnipresence across all social media networks. We connect you with your professional producer, who helps you through the entire process. Imagine having an entire hub for all things content marketing, copy, assets and more for your Podcast. All for the cost of an experienced employee. We help you build visibility, credibility, authority and omnipresence across social media with branded graphics, Reels, TikTok, YouTube shorts, articles and more to maximize your Podcast everywhere! All you do is press record, and we do the rest.

Book your discovery call today at https://broadcastyourauthority.com/

Follow us on Instagram: https://www.instagram.com/broadcastyourauthority

TikTok: https://www.tiktok.com/@broadcastyourauthority

Subscribe on YouTube: @broadcastyourauthority

Join our FREE Facebook Group: https://www.facebook.com/groups/broadcastyourauthority

Leave a Review on Apple Podcast: https://podcasts.apple.com/au/podcast/broadcast-your-authority/id1734233878

Leave a 5 Star Review on Spotify: https://open.spotify.com/show/6DtSQEK9uWllLjAiSEKB9p

#LeadGeneration #ContentMarketingROI #FractionalCMO

The most meaningful breakthroughs often arise when you shift from CHASING success to ALIGNING with it.

In this episode, we sit down with business consultant and Fractional COO Amanda Dake, a true lighthouse for visionary leaders, to discuss what it truly means to lead with alignment and ambition to attain scalable success.

We talk about how personal awareness helped Amanda craft a life and business that supports her clients and herself. She shares her evolution from being a behind-the-scenes tactical expert to stepping fully into her calling. Through tools like custom AI prompts, introspection, and a radical commitment to integrity, her story shows how courageously slowing down can actually speed up your impact.

Tune in to the full episode of Courageous Alignment and Ambition with Amanda Dake

Subscribe to our YouTube channel, Broadcast Your Authority, and leave us a review on Apple or Spotify.

Amanda Dake is a sought-after Fractional COO for visionary founders and CEOs ready to turn stalled growth into scalable success. She specializes in transforming big ideas into strategic plans, operational systems, and measurable results. With a proven track record leading launches, building revenue systems, and producing million-dollar events, Amanda brings structure and momentum to businesses that are ready to level up. Her expertise lies in aligning vision with execution, so founders can focus on leading while she handles the moving parts.

Website: https://amandadake.com/

Facebook: https://www.facebook.com/OKCAmanda/
LinkedIn: https://www.linkedin.com/in/amanda-dake/
Instagram: https://www.instagram.com/amandadake/

At 𝗕𝗥𝗢𝗔𝗗𝗖𝗔𝗦𝗧 𝗬𝗢𝗨𝗥 𝗔𝗨𝗧𝗛𝗢𝗥𝗜𝗧𝗬, we provide a seamless, high-quality, and efficient process to help create and post repurposed assets to your Podcast Platform, YouTube, and build omnipresence across all social media networks. We connect you with your professional producer, who helps you through the entire process. Imagine having an entire hub for all things content marketing, copy, assets and more for your Podcast. All for the cost of an experienced employee. We help you build visibility, credibility, authority and omnipresence across social media with branded graphics, Reels, TikTok, YouTube shorts, articles and more to maximize your Podcast everywhere! All you do is press record, and we do the rest.

Book your discovery call today at https://broadcastyourauthority.com/

Follow us on Instagram: https://www.instagram.com/broadcastyourauthority

TikTok: https://www.tiktok.com/@broadcastyourauthority

Subscribe on YouTube: @broadcastyourauthority

Join our FREE Facebook Group: https://www.facebook.com/groups/broadcastyourauthority

Leave a Review on Apple Podcast: https://podcasts.apple.com/au/podcast/broadcast-your-authority/id1734233878

Leave a 5 Star Review on Spotify: https://open.spotify.com/show/6DtSQEK9uWllLjAiSEKB9p

Produced by https://www.BroadcastYourAuthority.com

How do you explore your unique voice to shine in the podcast world?

In this episode, Danielle Thompson and I break down what it takes to get booked on the right podcasts, not just any show, but the ones that align with your purpose to amplify your message.

We dig into the strategies no one tells you: why leading with value (not ego) wins every time, how to craft a pitch that lands, and why relationships matter more than downloads.

Feeling nervous about showing up on air? You’re not alone. We also share how small, consistent steps on other people’s podcasts can help you build confidence, sharpen your story, and grow your network in ways that surprise you.

If you’re ready to stop second-guessing yourself and start making moves, this is your episode. Let’s turn your voice into your greatest asset.

Connect with Danielle Thompson:

Website: https://broadcastyourauthority.com/
LinkedIn: https://www.linkedin.com/in/danielle-desiree-thompson-88673b48/
Instagram: https://www.instagram.com/danielledesireethompson/

At 𝗕𝗥𝗢𝗔𝗗𝗖𝗔𝗦𝗧 𝗬𝗢𝗨𝗥 𝗔𝗨𝗧𝗛𝗢𝗥𝗜𝗧𝗬, we provide a seamless, high-quality, and efficient process to help create and post repurposed assets to your Podcast Platform, YouTube, and build omnipresence across all social media networks. We connect you with your professional producer, who helps you through the entire process. Imagine having an entire hub for all things content marketing, copy, assets and more for your Podcast. All for the cost of an experienced employee. We help you build visibility, credibility, authority and omnipresence across social media with branded graphics, Reels, TikTok, YouTube shorts, articles and more to maximize your Podcast everywhere! All you do is press record, and we do the rest.

Book your discovery call today at https://broadcastyourauthority.com/

Follow us on Instagram: https://www.instagram.com/broadcastyourauthority

TikTok: https://www.tiktok.com/@broadcastyourauthority

Subscribe on YouTube: @broadcastyourauthority

Join our FREE Facebook Group: https://www.facebook.com/groups/broadcastyourauthority

Leave a Review on Apple Podcast: https://podcasts.apple.com/au/podcast/broadcast-your-authority/id1734233878

Leave a 5 Star Review on Spotify: https://open.spotify.com/show/6DtSQEK9uWllLjAiSEKB9p

Produced by https://www.BroadcastYourAuthority.com