You can scale fast. But can you scale to sell?

In this episode of Broadcast Your Authority, Danielle and I talk with Anthony Sarandrea, a fractional CMO who built Pocket Your Dollars, a lean lead gen company that drove $10M in annual profit and sold for $70M.

We get into how he flipped the agency model, aligned pricing with performance, and turned client results into leverage without paid ads or bloated teams. We also expose the mistakes that stall growth like relying too heavily on Meta, ignoring conversion gaps after the click, and chasing leads that never convert.

If you're a B2B founder, agency owner, or CMO building toward an exit, tune in to the full episode of Broadcast Your Authority: Scaling and Selling A Lead Gen Empire from Scratch with Anthony Sarandrea.

Subscribe to our YouTube channel, Broadcast Your Authority, and leave us a review on Apple or Spotify.

Anthony Sarandrea is a performance marketer and founder of Pocket Your Dollars, a lead generation company that scaled to over 1 million customers a year and was acquired for $70 million. He’s worked with Fortune 50 brands like UnitedHealthcare and celebrity names like Snoop Dogg and Ellen DeGeneres. Today, he serves as a fractional CMO helping companies scale with paid media that actually converts. He’s also a board advisor for Arizona’s largest VC fund, a minority owner of the Charlotte Hornets, and a leading donor to education and mental health initiatives.

Connect with Anthony Sarandrea:

Website: https://anthonysarandrea.com/

LinkedIn: https://www.linkedin.com/in/anthony-sarandrea/

Instagram: https://www.instagram.com/anthonysarandrea/

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